What are the characteristics of floral design?

Its technical characteristics are very simple. Through the combination of different plant leaves, colorful flowers and the use of geometric panels, important content information is presented on the geometric panels, surrounded by flowers and plants. In the use of fonts, a variety of fonts are mixed to convey different visual feelings.

1. Watercolor illustration mode

As the name implies, plants are painted as watercolors, which have more brushwork than real plants and convey a fresh and clean feeling.

2. Vector drawing mode

Compared with watercolor style, flowers can also be treated as vector illustrations. Vector illustration is modern after all, and it is more practical in cosmetics or some modern styles, conveying a modern and noble visual experience.

3. Pencil sketch mode

Vector pencil, a kind of flower pattern, presents the feeling of black and white sketch through graphic processing, conveys the visual feeling of nature and craftsmen, and is often used in product design or packaging that wants to highlight the sense of nature.

4. Realistic flower patterns

Realistic application directly combines plants with graphic design to form 3D design by covering and exposing characters, which has the advantages of strong visual impact and rich colors.

Generally used in fashionable and young brands, it is more feminine. Used in banner, startup page, commodity packaging, heat map marketing and other places. In this way, it forms a differentiated design with other e-commerce brands, enhances users' memory and stimulates users' senses, thus achieving the purpose of commercial marketing.

Compared with its application in the field of e-commerce, it is bolder in the design of wedding invitations, and bolder in the font combination except for the combination of flowers and plants and irregular geometric panels. The combination of sans serif fonts, serif fonts and calligraphy fonts reveals the feeling of high-end luxury in the wedding.

The design of offline menu pays more attention to reading experience. In font expression, serif and calligraphy fonts are not widely used as in weddings, but in typesetting, large areas are left blank and standard sans serif fonts are used. The combination of flowers and grass is mostly green and the color is healthy.

Generally used in gift box packaging, skin care products packaging, bottle appearance, handicrafts, stationery and other fields, compared with the previous examples, most of them are directly used after simple treatment of flowers and plants, but it is slightly difficult to use them in packaging. Flowers are specially treated and outlined by illustrations or simple illustrations and lines.

The following is a brief introduction to a watercolor design technique course. For those students who have no hand-drawn foundation, you can try to use this technique and apply it to your design.

The methods are flexible and diverse, and you can choose the method that suits you according to the needs of the project. Of course, flowers and plants in the real world can also be used directly in combination, and good design results can be obtained. I hope you can master a new style and skill through this article.