How to build an IP-based development model for pastoral complexes

The IPization of the pastoral complex is a very systematic project, and the problem cannot be solved by relying on a one-time planning solution. Therefore, in the process of IP development of pastoral complex, three models need to be built.

The first model is to build a complex and dynamic "pastoral" planning and operation model.

The pastoral complex is ultimately based on agriculture. Therefore, in the composite planning and operation model of the pastoral complex, agricultural planning is the core, tourism planning is the overall planning, village and town planning is the extension, and ecological environment planning and infrastructure planning are the foundation.

The second model is to form a honeycomb "pastoral" enterprise interaction model with IP creative enterprises as the leader, planning and operation enterprises as the hub, and supplier enterprises as the support.

Agricultural complex is a form of industrial cluster based on agricultural civilization. Therefore, the adjective "pastoral type" is a modern expression of agricultural civilization. The enterprise interaction model of the pastoral complex should also be centered around agricultural civilization. Whether they are IP creative enterprises that are more emotional, or planning and operation enterprises and suppliers that are more rational, they all need to cooperate under the values ??of agricultural civilization. Agriculture is a weak industry that is highly dependent on nature. Once it encounters a natural disaster, a crisis will occur. At the same time, the production cycle of agricultural products is long, and the response of the supply chain is often misaligned and cannot sustainably connect with market demand. Therefore, the values ??of agricultural civilization emphasize a sustained and long-term cooperative relationship. Industrial clusters with agriculture as the core will also appear relatively fragile in the face of natural disasters and market fluctuations. However, the values ????of agricultural civilization are tenacious, because this value is based on the benevolence and righteousness of heaven and earth. With this value, enterprises Only in this way can we establish a long-lasting mutually beneficial relationship, and we will not give up our partners just because of temporary gains and losses. This kind of cooperative relationship is completely different from the industrial cluster with industrial civilization as the core. Moreover, once this "pastoral" enterprise interaction model is cultivated and matured, an industrial cluster with strong IP characteristics can be formed. Agricultural products themselves have weak IP attributes and are prone to substitutes. However, pastoral complexes can acquire strong IP attributes due to the linkage of industrial clusters, making them irreplaceable and unique.

The third model is to form a "pastoral" community development model with community leaders as the core and community fans as the basis. In this community development model, a sustainable community can be formed. Group content and social transactions. ?

The components of the "pastoral" community include residents, producers, and tourists of the pastoral complex. These three types of people all have the same "pastoral values." Some of them grew up to be leaders of the pastoral community. Communication between pastoral communities can be both online and offline. Online pastoral communities are super-regional, and pastoral communities in different regions can establish a larger pan- pastoral community online. The offline pastoral community is formed based on a specific pastoral complex. This pastoral community has a closer relationship with the pastoral complex and more clearly reflects the IP characteristics of the pastoral complex. Professional planning organization Qianzhan Industry Research Institute pointed out that the pastoral community is the foundation of the pastoral complex cultural tourism industry, because with this community, pastoral content can be produced. With the content, the stickiness will be gathered, and the transaction will be closer. This can form a monetization model for the pastoral cultural tourism industry. With the monetization model of the cultural tourism industry, the strong IP characteristics of the pastoral complex have achieved commercial transformation. The strong nature of the cultural tourism industry feeds back the weak nature of agriculture, forming a positive interaction between the agricultural industry chain and the cultural tourism industry chain, which in turn promotes the premium of real estate, thus forming a stable and sustainable industry cluster for the entire industry. development model.