Corporate Culture and Operation Management of Haining Bay Hotel in Sanya

On the Important Role of Innovative Culture in Hotel Management

People are the main body of organizational management activities. To mobilize people's subjective initiative and maximize people's potential, we should not only use scientific and economic means, but also cultural means.

Organizational culture is the spiritual pillar of organizational survival and development, and the highest level of organizational management. Therefore, the rise of organizational culture theory indicates that organizational management research is developing to a deeper and higher level.

Five elements of modern organizational culture: 1. Speed culture. Due to the popularity of the Internet, the competition of modern enterprises is increasingly manifested as the competition between talents and time. The second is to learn culture. At present, human knowledge is increasing at a rate of twice every three years, and knowledge is updated as frequently as products. Training and learning are the main power sources for enterprises to practice their "internal strength" and develop. The third is the culture of innovation. One of the characteristics of the new economy is the innovative economy. According to the needs of customers and markets, continuous innovation of products, technologies and services is the way for enterprises to survive and develop. The fourth is virtual culture. Intangible assets account for more and more than tangible assets in enterprise resources. Virtual culture is a humanistic environment that increases the value of intangible assets through technical supervision bureau, patent office, Internet and other media. The operation of virtual culture enables enterprises to produce a large number of tangible assets. The fifth is cultural integration. The transformation from industrial society to knowledge society has transformed enterprises from vicious competition in the past into a new type of "competition and cooperation" relationship, which requires enterprises to continuously integrate multiculturalism in order to break through the seemingly limited market space and social structure, realize resource reorganization with complementary advantages and achieve "win-win".

"Excellent quality, feel at home" is the business philosophy of Wanda International Hotel, an important concept of Wanda International Hotel's innovative culture, and a way for Wanda International Hotel to continuously innovate its operation and service according to the needs of customers and markets. The number of domestic and foreign guests in Wanda International Hotel is constant in both off-season and peak season, which is related to innovative culture.

Customer-oriented innovation culture. Cultural innovation in the hotel industry should be far-sighted, active in thinking, good at finding universal connections from various things, linking indirect connections with direct connections, and finding relevant connections from seemingly unrelated connections. Wanda International Hotel takes the lead in opening up hotel characteristic floors. "Huaizhixuan" and "Sakura Garden" are two floors dedicated to serving Japanese guests. The facilities here are very Japanese, and the waiters all speak fluent Japanese. From the living environment to daily necessities, Japanese guests feel the warmth of home and the kindness of their loved ones. The "Jeju Island" floor specially designed for Koreans in the hotel also attracts Korean guests to stay frequently, and the authentic Korean service makes Korean guests linger and marvel. During the first press festival in China, a "news special zone" floor was set up with a "news online room". Journalists living here can easily write articles, send faxes and send emails, and every room has news classics and other publications for reference.

Innovating culture according to competition trend. More importantly, the innovative culture is fully reflected in the service. In Wanda International Hotel, every time a guest stays in the hotel, the waiter will record the birthday of the guest at the time of registration. When a guest from Taiwan Province Province left the hotel, he said several unexpected things: I didn't expect the hotel to hold a birthday party for him on the night he checked in; At the dinner, you can also eat red eggs and pig's hand rice noodles from your hometown; In the hall, the pianist actually played a song "Happy Birthday" specially for him. Wanda International Hotel took the lead in preparing drinks in the car where the hotel greeted the guests, so that the guests could feel the warmth of Wanda when they got off the plane.

Hotel environmental culture innovation. In order to make the hotel truly excellent in quality and consistent for 365 days a year, Wanda International Hotel, starting from its own reality, makes every item and decoration in the hotel unique and adapts to the different appreciation requirements of domestic and foreign guests. In the "Green Cafe", there is a football signed by Wanda soldiers in those days, with a big group photo of Wanda players, who often taste delicious coffee here. The hotel makes full use of the geographical environment to build a beer garden in the courtyard, often holds performances by famous foreign artists, holds children's Latin dance performances from time to time, and shows old movies at home and abroad, so that guests can fully enjoy the art here. The "Wanda International General Manager Long-distance Running Club" is held every Sunday, and Chinese and foreign guests are invited to participate in long-distance running, beach volleyball, barbecue and other activities. When China's space hero Yang Liwei became the idol of China people, a life-size astronaut stood in front of the lobby and restaurant of Wanda International Hotel, attracting many people to stop and watch and take photos every day.

Innovating culture according to employees' quality. Wanda International Hotel has an advanced management system at home and abroad, and it also has eight requirements for staff management: "thinking about things, being conscientious, exercising rights and showing kindness". The hotel regularly carries out ideological education and business training for employees, which arouses their enthusiasm and initiative and enhances their working motivation. A plaque awarded to Wanda by Dalian Municipal Party Committee and Municipal Government and a banner presented by guests are hung in the places that employees must pass every day, in order to encourage employees to cherish their honor and work harder. The hotel has also established an employee fund to help employees solve special difficulties and make them feel the warmth of home.

Innovating culture according to urban advantages. Wanda International Hotel makes full use of Dalian's popularity, grasps the advantages of "favorable weather, favorable geographical location and harmonious people", and keeps Wanda International Hotel brand ahead. First, seize the "weather" and write more articles, and regard a series of major activities in Dalian every year as the "weather" for the development of the hotel industry. During the "four major activities" such as International Fashion Festival, Sophora Flower Appreciation Fair, Commodity Fair and Marathon, Wanda International Hotel was full, but it still paid attention to tapping all hotel resources and strived to maximize economic and social benefits. The second is to make good use of "geographical location" and tap more resources. Dalian has become an international tourist city, which occupies a "geographical" advantage for the development of the hotel industry. Wanda International Hotel proposes to be the best place for tourists to stay in a tourist city, and stay in Wanda International Hotel, so that tourists can achieve the best results by the most direct route and the most convenient way. For example, in terms of tour guides and shopping guides, reception and service should be innovative. The third is to use "human harmony" to increase the number of tourists. Over the years, Wanda International Hotel has established good relations with domestic and foreign merchants. "Living in Dalian Wanda" is no longer a slogan. Wanda International Hotel has carried out a series of cultural marketing activities in the aspect of "excellent quality and feel at home", which has made more guests regard Wanda as a writer.

The innovative culture of Wanda International Hotel fully embodies the characteristics of culture in organizational management theory, that is, culture is a unity composed of many factors; Culture is created and developed by human beings in practice; Culture is the carrier of value; Culture is a unique communication tool for human beings. At the same time, five elements of modern organizational culture, such as speed culture, learning culture, innovation culture, virtual culture and integration culture, have been integrated into innovation. It also embodies the characteristics of organizational spirit, which makes it have unique organizational personality, strong motivation and distinctive times. Seeking the harmony between "people", "culture" and economic laws has formed the fundamental relationship between people and economic laws. So as to shape employees' sense of ownership, enterprising spirit, eternal youth spirit and the spirit of pursuing Excellence. Furthermore, it can improve the command and decision-making ability, innovation ability, association ability and willpower of hotel managers, and ensure that hotels keep pace with the times and walk in the forefront in the market competition.