Theme Activities Planning for Celebrating Mid-Autumn Festival

Celebrating the Mid-Autumn Festival Theme Activity Planning 5 1 With the coming of the Mid-Autumn Festival, the primary school in xx where I am located has formulated the following activities plan for the Mid-Autumn Festival:

I. Purpose of the event

Around the theme of "Unique Mid-Autumn Festival", let students bring their own questions and guide them into bookstores, computer rooms, teachers' offices and communities. Extensive reading communication, investigation and analysis, practical experience and other comprehensive practical activities. They are all carried out, let them find their own answers, lead their own thinking to the depths, and thus enter the realm of researchers.

Second, the date of the event.

Mid-Autumn Festival, that is, the eve of August and May 15th of the lunar calendar.

Third, the venue.

In the classroom, at home.

Four. Activity content

Activity 1: the custom and origin of Mid-Autumn Festival

1, know the date of Mid-Autumn Festival, and know some customs and origins of Mid-Autumn Festival.

2. Have a preliminary interest in the traditional culture of China.

Activity 2: Mooncakes

1, feel the sweetness of moon cakes.

2. Experience the joy of labor and sharing.

Activity 3: Reading online

In order to broaden students' knowledge, students can be organized to browse the Internet, consult stories and poems about Mid-Autumn Festival, and record their most interesting contents.

Activity 4: Collaboration and Communication

In order to cultivate students' practical ability, let students cooperate with each other, form corresponding groups according to their hobbies, exchange their findings and gains, and experience happiness together.

Application and deepening of verbs (abbreviation of verb)

Through investigation and study, students learned some knowledge about Mid-Autumn Festival, and asked them to design how to spend this year's Mid-Autumn Festival, and show it in language or other ways. By collecting poems about Mid-Autumn Festival, students are encouraged to cultivate the ability and habit of being good at collecting and sorting.

Each class held a Mid-Autumn Festival poetry recital to express condolences to the poor students and left-behind children in the class, and to the elderly and disabled families in the community.

Theme planning for celebrating Mid-Autumn Festival 5 2 I. Theme of the event

Starlight singing-the heart of the city

Second, the activity time

20xx——20xx.x.x

Third, the main purpose of the activity

1. This activity combines Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, use the continuity of the activities to hide competitors' ban on us and form a corresponding festive atmosphere in xx.

2. Combined with the comprehensive characteristics of X format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, so as to minimize the effect of commodity discount and enrich the comprehensive format image of shopping centers.

Four. Activity expectation

According to X's current business quota, the daily sales amount is about xx million yuan on working days, holidays and the first stage of activities. It is estimated that the sales growth rate during the activities will not be less than xx% on working days and x0% on holidays, that is, the sales amount during the activities will be about xx million yuan.

Verb (abbreviation of verb) activity content

commodity sales promotion

1, the full moon is higher!

On the day of xxx 18: 00, the surprise discount for goods worn on the streets of xx Pedestrian Street 1, 2, and 3 is xx (or full reduction of xx yuan, jointly conducted with squares and supermarkets);

Ticket price of Xx Universal Studios 5 yuan on the Mid-Autumn Festival;

The series of catering "Full Moon Stronger" packages will be launched on xx, X, including family packages, couples packages, friends packages, restaurants and some food stalls.

Buy 10 and get 5 free in the entertainment city, and launch the Mid-Autumn Festival special.

2, the stars sing, the heart of the city!

From X -X-X-X, the product category of xx will be reduced by xx yuan for every full xx yuan (the Company will not bear any loss of profits caused by full reduction).

In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.

Xx studios, restaurants, entertainment and other projects launched the National Day special.

Public relations performing arts activities

1, the stars sing, the heart of the city-the opening ceremony of XX and XX Cool City.

2. Mid-Autumn National Day Gift Street

Moon cake area

From xx, xx, xx, a Mid-Autumn Festival gift fair will be held in the form of supermarket piles from the pedestrian street in the south of xx to Zhongxing Square. The mooncake brands operated by supermarkets will be displayed, and various mooncake gift boxes and bulk mooncakes from different manufacturers will be displayed in various ways, giving people a rich feeling. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.

The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.

Making moon cakes on the spot: Nowadays, the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. You can contact supermarket suppliers to make moon cakes on the spot, which can help customers eliminate their worries about the quality of moon cakes on the one hand and improve their trust in the mall on the other.

Gifts area

On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price. Pack moon cakes with other health care products and gifts and divide them into several files, such as xx yuan, xx yuan and xx yuan.

Catering food area

In the Mid-Autumn Festival, eating is even more essential. While displaying moon cakes along the street, we will focus on creating the concept of eating, focusing on promoting restaurants that mainly eat on the second street, and trying to launch the Mid-Autumn Festival reunion dinner package through atmosphere layout and publicity (specifically customized by each restaurant).

Public places of entertainment

Invite the entertainment center to move some small and flexible entertainment projects to the entertainment area of the event site, and you can enjoy free entertainment when you are full, which will increase the sense of interaction on the spot.

Studios can arrange some large-scale publicity images and dp points at designated locations in the block to enrich the activities of the whole street.

Cultural performance area

On September 24th, xx Square organized the Municipal Art Troupe for the Aged to perform a song and dance performance to welcome the Mid-Autumn Festival from 19: 00 to 2 1: 00 the night before the Mid-Autumn Festival, and xx employees performed on the evening of 26th. Cost control in 500 yuan.

Atmosphere building

(1), Mid-Autumn Festival Gift Box Street

Commodities (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.). ) unified procurement by the supermarket purchasing department, the supermarket provides the pile head and size, the marketing department makes the pile head packaging and the design site of the overall image entrance of a street provides about 80 meters.

(2) World Food Street

The fine food provided by the food and beverage department can be partially exhibited, plus on-site production, free tasting and other items;

The venue provides 50 meters.

(3) Fashion entertainment

The entertainment terminal provides some small machines that can be put on a street for free entertainment and attract people's attention. The venue is about 50 meters.

The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the aspects of the pile head and overall size of the supermarket, the commodity information of each related unit and whether the items actually needed are self-provided (such as food stalls, etc.). ).

3. Draw the moon on Mid-Autumn Festival

In a blink of an eye, the Mid-Autumn Festival has arrived again. Do you miss your family every holiday? Do you miss your other half? There is a full moon in the sky, a half moon on the ground, and a half moon every month; How many people miss a bright moon; At that moment, we fantasized that time would stagnate and the bright moon would last forever. ...

Now, the opportunity to realize this dream has come! The "Mid-Autumn Festival Painting the Moon" held by xx gives you a chance to realize your dream. Pick up the pen in your hand, blend in your rich association, draw the moon in your heart, and let this round of Mid-Autumn Moon stay in the world forever! Why are you hesitating? Come and join us!

Activity method: Draw your imaginary Mid-Autumn Moon with simple and lively lines, and it is better to use legendary and exaggerated colors. Can be appropriately accompanied by text descriptions or poems. The picture size is not limited, but it must be an original work. (Electronic draft and hand-drawn draft are both acceptable)

Plan 5 Mid-Autumn Festival themed activities and 3 program materials:

1) Small orange lamp: Thread the threads on the petals of the finished orange peel, connect them in series, then tie all the threads on a small stick and light a candle in the orange to make a small orange lamp. Materials include oranges, silk thread, 15cm long stick, a small candle and a lighter.

2) Wishing boat: Do you have many wishes? Let the wishing boat swim in the sea with your colorful dreams. Raise the wishing boat, raise expectations, let us get what we want and make our dreams come true! Write your wishes on colored paper, then fold them into boats, put them in the spray pool, and go with the flow. Materials include colored paper and markers.

3) Solving riddles on lanterns: Choose riddles that you are interested in and can solve on the arranged lanterns with puzzles attached. If you guess correctly, you will get beautiful prizes. Materials: thread, lanterns, puzzles, prizes.

4) "Do you trust me?" A couple or friend stands 2 meters apart, the person in front stands about 50 centimeters high, and then falls back without warning to see if the person behind can catch her/him in time. The main test is mutual trust and sensitivity. Materials: cushion, stool, table

5) I love reciting lyrics: First, play a musical prelude to the contestants. As soon as the music stops, the contestants must sing it immediately, and the lyrics must not be wrong. If you sing wrong, you will be punished. Tie the balloon to your body, and others will pierce it with something sharp. And the winner will get a mysterious gift.

6) ballroom dancing: put a piece of waltz music in the square, so that the teachers and students present can freely combine and dance and relax.

7) Enjoy the moon and eat moon cakes: The moon is high in the sky. When it is the roundest and brightest, everyone will sit together in groups of three and five, chatting and eating moon cakes while enjoying the moon.

8. Activity schedule (detailed schedule, including time, place, plan and participants)

Before the party begins, make all the preparations for entertaining teachers and students, and distribute light sticks and small lanterns. Everything is ready, and the party ceremony begins:

1) The leader made a speech and announced that the party would start at 7: 30.

2) Solve the riddle on the lantern, little orange lamp, "Do you trust me?" 7: 45-8: 00 15 (the buffet will officially start after the game).

3) I love to remember the lyrics from 8: 20 to 8: 50.

4) Social dancing from 8: 55 to 9: 05.

5) Enjoy the moon and eat moon cakes from 9: 05 to 9: 30.

6) Wish Boat 9:30- End

9, budget (detailed meals, gifts, environmental layout, props, posters, banners and other activities. )

Publicity fee: 100 yuan (banners, leaflets, posters)

Catering fee: 400 yuan (wholesale price)

Prize fee: 200 yuan (school supplies, dolls, sporting goods, fine products).

Other miscellaneous expenses: 100 yuan (ribbons, lanterns, balloons, program materials)

Total amount: 800 yuan

Fund-raising (appropriation by the competent unit, self-raised funds, sponsorship, donation, etc.). )

University appropriation

Emergency measures (power failure, fire prevention, acute diseases and other emergencies)

When there is power failure, light candles or start the generator; In case of fire-there is a fire hydrant nearby to put out the fire; If someone gets an emergency-we will send her or him to the school doctor's office immediately; In case of earthquake, typhoon, rainstorm and other emergencies. -Let us help.

Other requirements:

1) Requirements for staff meeting time, grouping, and division of labor among preparation personnel: punctuality and seriousness.

2) Environmental layout requirements: simple.

3) Agenda requirements: compact and orderly.

4) Activity material requirements: Just have fun.

5) Other requirements: whatever.

Celebrating Mid-Autumn Festival Theme Activity Planning 5 4 I. Theme of the event

Dear xx Company-I will be with you tomorrow.

Second, the purpose of the activity

1. Let employees fully show themselves, know themselves and understand the atmosphere of the corporate family during the activities.

2. Realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.

3. Make effective use of the activity process and its publicity strategy to distinguish it from previous operations and let everyone feel the development and progress of xx Company. At the same time, packaging companies will promote the formation of their external image and internal culture.

4. Through the life show of xx company, let people in xx company know themselves and find themselves, paving the way for the promotion of xx behavior identity in the future.

Three. participant

Xx company headquarters and xxx company employees

Fourth, the activity time

20xx, x month, x night

Verb (abbreviation for verb) activity place

Xxx company head office canteen

Organizer of intransitive verbs

Xxx company

Seven. organizer

Xx planning company

Eight. Activity content

A. plan solicitation:

1. All departments at headquarters shall implement at least one procedure; Xx company has no less than 3 projects.

2. Complete the scheme declaration before 1 1 this Thursday.

3. Rehearse this Friday.

4. Program applicants should bring their own accompaniment instruments or stereos.

B.20xx Mid-Autumn Festival party site

Relay time allocation:

1. Folk music Mid-Autumn Festival promo

Another short promo kicked off the party.

2. Leadership speech

The host introduced the guests, invited Mr. xx to give a speech to the employees of xx Company, and invited everyone to raise their glasses together.

fulfil

3. Activities selected and reported by each department (specific arrangement to be determined)

Company life show

Description: The purpose of this activity is to let the employees of xx Company know themselves and pay attention to the importance of etiquette during the performance. Today, employees represent a department, and the future will represent the image of the whole xx company, so that the audience can also benefit from it. This activity has strong participation and appreciation.

Each department selects two employees as the image representatives of the department, and prepares 3-4 sets of living clothes, a set of summer clothes, a set of casual clothes, a set of work clothes and a set of clothes designed and matched by the department. Come and take part in this life show of xx Company. After the performance, we will invite the audience to comment on it.

play games

Same song.

Invite leaders and employees to work together on a song, and invite three leaders and three employees.

Let me guess, let me guess, let me guess.

Invite the staff under the stage to guess an item with five questions, and the right one can take away the prize.

The prize setting can be (small household appliances, daily necessities can be small animals or people, mainly to enhance the entertainment effect)

The race was completed by two people, one blindfolded, the other guided him to finish the journey at the finish line, and set some obstacles on the runway, and the team with the shortest time won.

6. Lottery and gift distribution

Effect prediction

In view of the fact that this activity is organized by xx Company in a traditional festival, which is creative and interactive, as long as it is properly implemented, it will attract the active participation of internal employees and the attention of external enterprises. It is estimated that the actual number of participants will reach more than 600, and there will be five online reports. The employee coverage rate of xx Company is expected to reach above 1/2. At the same time, this activity will help to promote the formation of a new corporate culture, enhance the confidence of employees, show a cordial, United and efficient image to the outside world, and effectively enhance the visibility and reputation of enterprises.

Media communication strategy

1. In view of the fact that the September issue of "xx Company World" has been delivered for printing, the advance report will be published in the news center of xx Company's homepage by online media.

2. Follow-up reports after the implementation of the activity, effectively utilizing the advantages of xx company's world and xx company's homepage.

3. After the activity is carried out, make news and spread contributions on the relevant logistics industry websites.

4. Post pictures and related reports in the canteen after the activity. Can take the form of billboards, posters, the scene will be carved into a CD, as publicity materials for corporate image in the future. You can also upload a webpage celebration activity plan.

Advertising media communication strategy

1. The scheduled performance part is sent to all departments in advance (document notice).

2. Poster publicity before the event (it can be used as a preliminary guide for the popularization of poster culture).

3. Say "What do you want to see in the Mid-Autumn Festival, unexpected surprises are waiting for you" in one sentence, and set up news points for reference before the program and film screening are determined, so as to rationalize the internal expansion of corporate culture.

Measures to realize the programme of activities

1. Contact xx Division of Labor and invite them to be the organizers of this event, and invite HQ as the co-organizer.

2. After negotiation and consent by the organizer, report the activity plan to relevant departments for approval.

3. Establish a unified implementation planning team, classify the work and implement it to those responsible.

Activity site layout

1. In the design and layout, we must pay attention to the unity of overall style and the difference of local decoration, that is, keep the logo, background board and main color consistent, make full use of the original conditions on the site, and bring forth the new.

2. The central background consists of a pearl balloon and a thin neon wall, on which the theme of the event and the image logo of xx company are pasted.

3. On both sides of the central background of the stage, there are screens with white advertising background boards to isolate the layering of the stage, which are mainly used for the projection background wall to work with computer projection equipment.

Celebrating Mid-Autumn Festival theme activities planning 5 5 I. Theme

Xxx white wine, enjoy Mid-Autumn Festival!

Ii. background and purpose of the activity

August 15th is an annual traditional festival of our Chinese nation-Mid-Autumn Festival. Mid-Autumn Festival is a day of reunion. During this period, family gatherings, corporate dinners and formal banquets increased significantly than usual. Liquor is the first choice for table drinks because of its formality, and consumption is relatively concentrated during festivals. In addition, with the change of climate, the peak season of beer sales has gone, and the consumption of liquor has increased, especially in catering as a ready-to-drink channel.

After more than half a year's operation in the catering market, our products have basically completed the layout stage in Baoding and entered the promotion and development stage. In addition, the company's increased investment in advertising has played a positive role, making my products have a certain influence in the xx market.

The sales of restaurants are directly related to the active promotion of waiters, so motivating waiters is very important for the sales of restaurants. Most hotel consumers have a psychology: which kind of wine to drink has a promotion, and they are not satisfied with changing to another wine next time. Promotional activities can attract consumers' attention and increase the opportunities for consumers to consume our products.

The purpose of this "xxx wine, enjoy Mid-Autumn Festival" activity:

1, which not only tests the off-season terminal strategy, but also improves the annual sales performance.

2. It can stimulate terminal consumption, cultivate loyal consumers and enhance brand image.

3. It can increase the market share of xx products in xx.

4. Accelerate the marketing of catering channels and speed up the delivery.

5. Improve the relationship with restaurants.

Third, the activity time

20xx x month x day to 20xx month xx day.

Four. Activity content

Participate in the "Enjoy Mid-Autumn Festival" promotion at the selected meal time (determined according to the official arrival time of the specific store). Anyone who consumes this product during the activity time of the activity store can participate in the lucky draw.

(1) Activity 1

During the period of xx, X to xx, the restaurant sold xxx liquor series, and the company can return X pieces of xxx fine liquor to the restaurant or enjoy the National Day tour at the same price.

(2) Activity 2

During the period from X to xx, the restaurant can enjoy a cash refund of xXX yuan (or X pieces of fine products) if it purchases XX in one lump sum.

Note: the above two activities are not repeated and accumulated, and the products given are not marked, and the box cover fee is not charged. If the restaurant needs to return cash, it will be deducted directly from the payment.

(3) In-store promotion activities

1. Anyone who consumes one bottle or more of any product in a box of xxx liquor can participate in the live lottery, and the winning rate is 100%. The scope of implementation is implemented in the store reported by the salesman (every bottle can be smoked 1 time, and it can be accumulated. )

2. The waiter can get a lottery ticket for every 1 bottle of treasures or 2 bottles of fine products (subject to the box cover), and the prizes are different amounts of cash, and the winning rate is 100%.

(d) the principle of reward setting and control

1. Lucky draw for consumers (xx store reported by sales staff)

There are first, second and third prizes and participation prizes in this promotion.

First prize: xxx Liquor Collection 1 bottle (20 bottles).

Second prize: 1 bottle of xxx liquor (60 bottles).

Third prize: 1 bottle of xxx liquor (150 bottles).

Participation Award: 1 lighter (400).

2. Service personnel lottery (lottery)

Lottery is divided into 5 yuan (40%), 7 yuan (20%), 10 yuan (20%), 15 yuan (10%), 20 yuan (8%) and 50 yuan (2%).

3. Award control: The alcohol prizes drawn by consumers need to be collected at the bar with the ticket after checkout.

Verb (abbreviation of verb) activity implementation rules

(A) the selection conditions of restaurants

Choose a hotel with good cooperation and development potential with our company.

1. Geographical location of restaurants: They are located in the gathering place of residential areas or areas with many market personnel, and can play the role of outdoor publicity.

2. The passenger flow of restaurants can quadruple at noon, which can play the role of in-store publicity.

These restaurants are small and medium-sized. Dining table in the lobby/table KLOC-0/0-30, room 5- 15. You can't live without elegant rooms.

4. Now the restaurant has our products or agrees to use our products. If they have special functions, they can submit written applications and evaluations.

(2) the application procedure of restaurants

1. The restaurant participating in the activity shall be reported by the salesman as required, and the catering supervisor shall evaluate the daily performance of the catering terminal and decide whether to participate in the activity.

2. Relevant business personnel inform the participating restaurants and ask them not to arrange activities of other products during the activities to ensure the sex and publicity effect of our activities.

3. The evaluation results shall be reported to relevant business personnel for preparation, and the preparation time shall not be less than 2 days.

4.65438+ 0 days after approval, the materials for filling yarn in the market are prepared, and the personnel of the promotion department complete the personnel preparation? /p & gt；

5. Relevant personnel will make arrangements for the morning meeting before the event: (1) material inventory; (2) The personnel department will define the job requirements.

6. Collect related items.

(3) Basic process

1, business report

Step 2 evaluate the response

3, notify the organization and coordination

Step 4 prepare in advance

5. Organize and coordinate the final preparations.

Step 6 perform

Step 7 sum up afterwards

(four) promotional activities publicity arrangements

1. There is an X-display booth in front of the store to explain.

2. The store has a description of our little X lottery.

3, catering activities personnel wear tooling.

4. Prompt card (business card nature) release.

(5) promotion materials and time schedule.

1. Promotional prizes (one-time purchase or approval after confirmation of promotional prizes shall not exceed xx days at the latest).

2. Confirm that X-frame pictures will be printed on xx, xx, xx.

3. Prompt cards shall be printed on xx and X (pre-design shall be determined by special personnel).

4. The lottery box will be completed on xx, X month.

(six) catering personnel and responsibilities

1. Principal: xxx

Promoter 1, salesperson 1 (responsible for pre-coordination and store promotion activities).

2. There are 1 marketing personnel (responsible for the preparation of pre-promotional products and the supervision and coordination during the activities).

Six, publicity copy and materials

1, X display frame: Top xxx liquor enjoys the title of Mid-Autumn Festival Eye-catching; The middle part is the active content; The picture below shows fine products and precious products.

2. The contents of the small X box are consistent with those of the large X box.

3. Prompt card: The front is the main advertisement screen of our company for Mid-Autumn Festival with blessing information, and the back is the activity content.

4. Photos of products outside the lottery box.

Seven. Time course of activity execution

1, the scheme is submitted for review.

2. Material preparation should be completed before xx.

3. The implementation date is tentatively set as X -X-X-xx.

Eight, the implementation of statements

Activity report

Single store material preparation table

List of promotional items

trading statement

Nine. Items and expenses required for activities

(1) Need to apply for prizes (estimated sales 100 pieces of fine products, 50 pieces of treasures)

First prize: xxx collected 20 bottles of liquor.

Second prize: 60 bottles of xxx liquor.

Third prize: 150 bottles of xxx liquor.

Lucky Award: 400 lighters.

(2) Bonus setting and principles for catering service personnel.

1, xxxx yuan

2, xx pieces of xx yuan/piece =xxxx yuan

(3) advertising product production

Cross frame

Prompt card

Small x-shaped frame

External photo of lottery box

600 lottery tickets

Total cost: X million yuan