What does Washington World do?

Shenyang Huafu Tiandi In 2007, Shenyang ushered in the first year of HOPSCA composite real estate

Huafu Tiandi covers a total area of ??170,000 square meters and a total construction area of ??approximately 1.9 million square meters. It is the only and largest HOPSCA urban complex in Shenyang and even the Northeast region. It has also set a record for the largest and most comprehensive landmark building complex in Shenyang. The total investment of Huafu Tiandi is nearly 10 billion yuan, which is divided into two phases of development. The first phase covers an area of ??50,000 square meters and a construction area of ??400,000 square meters; the second phase covers an area of ??120,000 square meters and a construction area of ??1.5 million square meters. The entire project includes a five-star hotel, 5A Grade A office building, urban landscape garden/parking lot, conference and exhibition center and high-end apartments. After completion, it will become a one-stop service that fully meets the needs of shopping, food, leisure, entertainment, It is an urban modern service industry gathering area that integrates culture and sports, services, tourism, hotels, office buildings, conference and exhibition centers, serviced apartments and other multi-functional areas, and creates an unprecedented new landmark in Shenyang City.

The sales office of Huafu Tiandi, located on the west side of Huigong Plaza in the Shenyang North Railway Station Financial and Trade Development Zone, will be officially opened to the public due to the ardent expectations of the general public. At that time, a variety of exquisite model rooms will be launched to satisfy the majority of home buyers’ understanding of the project. "Huafu Tiandi" is located in Jinlang. It is a modern service industry project that integrates commercial retail, international trade, and business services. It will become the largest full-service American-style shopping mall in the Northeast and even the country. It has brought new consumption to Shenyang. The concept has completely revolutionized the business landscape of Shenyang.

Unique location advantage

The Huafu Tiandi project is located in the center of Shenyang City, on the west side of Huigong Plaza in the Shenyang North Railway Station Financial and Trade Development Zone, and in the bustling CBD (Central CBD) of Shenyang Business District) gateway, it is the only provincial development zone in Northeast China focusing on "financial and commercial industry", and is also known as Lujiazui in Shanghai. More than 60 A-class office buildings, five-star hotels, high-end apartments and other modern facilities will be built in this area, attracting tens of billions of investments.

The "Huafu World" at the gateway to Shenyang CBD happens to be the leader of the "Central Urban Corridor" - the Golden Corridor. Qingnian Street, which runs from north to south, and the east-west expressway intersect here, which is the zero coordinate of Shenyang. It is only 800 meters away from the North Railway Station, the largest railway station in Northeast China; the Shenyang Metro Line 2 station is within easy reach; 2/3 of the city's bus lines are around the project and directly connect to major business districts.

One of the largest American-style shopping malls in China

The Shenyang Huafu Tiandi project is the tallest and largest landmark building complex in Shenyang. It is a symbol of Shenyang’s rapid development. The project covers an area of ??about 170,000 M2 and has a planned total construction area of ??1.9 million M2. It is a typical urban modern service industry gathering area. The total investment is nearly 10 billion yuan. The project is developed in two phases. The first phase covers an area of ??50,000 M2 and a construction area of ??400,000 M2. Shenyang Huafu Tiandi Shopping Center officially opened in November 2007. The second phase covers an area of ??120,000 M2 and has a construction area of ??1.5 million M2. The two tallest and largest landmark buildings (320M) in Shenyang will be built. Construction will start in the second half of 2007. After completion, it will truly become an urban complex that can meet the needs of one-stop services and integrate shopping, food, leisure, entertainment, culture, sports, services, tourism, hotels, office buildings, conference centers, serviced apartments and other functions. body.

Huafu Tiandi Shopping Center has a leasing area of ??109,000 square meters and 503 shops. Among them, 449 are available for rent and 54 are on special sale. Commercial projects implement the principle of “unified planning, unified promotion, unified investment promotion, unified management, and unified services”.

Huafu Tiandi Shopping Center’s main store investment includes department stores, lifestyle supermarkets, furniture supermarkets and other projects. At present, the main store and sub-main stores have begun to negotiate business conditions and cooperation details. As a supplement and enrichment to the main store, the secondary store has more than 20 comprehensive projects such as jewelry, cinema, food, and fitness. In order to build the commercial project into the largest American-style shopping mall in Northeast China, Washington DC has launched strict positioning investment conditions, meticulous marketing planning plans and fashionable brand strategic ideas.

HOPSCA Urban Complex Leadership Model

HOPSCA originated from La Défense in Paris. In HOPSCA, there are luxurious five-star hotels (Hotels); high-end office buildings (Office); landscape gardens and large parking lots (Parking); large comprehensive shopping malls (Shopping mall); conferences and exhibitions (Convention) ); high-end apartment (Apartment). Therefore, the form of HOPSCA is an organic combination of "high-end hotels - Grade A office buildings - gardens, parking lots - commerce - conferences and exhibitions - apartments".

“The introduction of HOPSCA, the most advanced composite real estate concept in the world, is not only to make the ‘Huafu Tiandi’ project the highest standard for urban complex projects in Shenyang, but also to It is also exploring the development model of Shenyang’s construction of the city’s central business district.” Mr. Pan Hao, marketing director of the “Huafu Tiandi” project, said, “The highest, largest and most comprehensive ‘Huafu Tiandi’ is HOPSCA. 'The most distinctive characteristic."

The "Huafu World" carrying HOPSCA is not only a new location in Shenyang, but also a milestone worthy of being recorded in history. The first year of Shenyang HOPSCA opened by "Huafu Tiandi" marks that Shenyang's urban development is about to enter a new stage - to put away all scattered and incomplete ideas and leap forward to truly international standards. On the platform, Shenyang City’s vision for the future is completed.

Joining forces with international quality

The Shenyang Huafu Tiandi project is jointly owned by Hong Kong Shanghai Real Estate Co., Ltd. (a company listed on the Hong Kong Main Board HK1207) and Shenyang Huarui, a subsidiary of Shenyang Huarui Group A Sino-foreign joint venture jointly established by Real Estate Development Co., Ltd. and jointly invested in development and construction.

Hong Kong and Shanghai Real Estate Co., Ltd. was established in 1993 and independently listed on the Hong Kong Stock Exchange in 1999. It is a comprehensive real estate operator that integrates residential, commercial, hotel, and office property development and leasing and sales. . It has created the famous "Green State Garden" brand and developed many excellent projects. It has been awarded "Top 50 Comprehensive Real Estate Development Enterprises in Shanghai", "China Real Estate Star Enterprise", "Shanghai Real Estate Top Ten Real Estate Enterprises in 2018" and other awards. It has dozens of awards and has a high reputation both inside and outside China.

Shenyang Huarui Group is a large modern enterprise group with real estate development, project investment and commercial operations as its core businesses. It has successfully developed many projects that have attracted social attention, and won more than 20 awards including the Top 30 Real Estate Development Enterprises in Liaoning Province and the 2005 China Real Estate Top 100. It was among the top five real estate taxpayers in the city in 2005, and ranked among the top 20 comprehensive real estate developers in Shenyang for two consecutive years in 2005 and 2006. It has won a high reputation in the industry and has been widely recognized by consumers.

Project.Plan

Project Planning

Huafu Tiandi covers a total area of ??170,000 square meters and has a planned total construction area of ??approximately 1.9 million square meters. It is a typical A cluster of modern service industries. The total investment of the project is nearly 10 billion yuan, and the development is divided into two phases:

A. Phase I:

The first phase of the Huafu Tiandi project covers an area of ??50,000 square meters, with a construction area of 400,000 square meters. There are two floors underground, five floors in the group building, and five towers. The group of buildings and the underground floor will be built into the Northeast's largest American-style shopping mall SHOPPING-MALL, which is scheduled to be officially opened by the end of 2007.

Shenyang Huafu Tiandi Shopping Center integrates shopping, catering, culture, leisure, entertainment, and services. It is the largest and most distinctive conceptual experiential SHOPPING-MALL in Northeast China. Internationally renowned brands such as Dalian Cinema, Golden Leopard Food City, and Tom Bear Entertainment City have moved into Shenyang Huafu Tiandi Shopping Center. All business factors in Washington World are demonstrating international expansion and keeping pace with global trends.

Building 1, Building 2, Building 3, Building 4, Building 5

B. Phase II project:

The second phase of Huafu Tiandi project covers an area It covers an area of ??120,000 square meters and has a construction area of ??1.5 million square meters. The landmark building (H: 350M), the tallest building in Shenyang, will be built and construction will start in the second half of 2007.

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Traffic

Geographic Transportation

Huafu Tiandi Project It is bounded by Huigong Plaza in the east, the East-West Expressway in the south, Beijing Street in the west and Tuanjie Road in the north. Its traffic environment is comparable to Pacific Place in Hong Kong. Metro Line 2 is directly at your feet, and it is in the prime location of Qingnian Street and the East-West Expressway that run through the north and south. meeting point. It is only 800 meters away from Shenyang North Railway Station, the largest railway station in the Northeast, and only 600 meters away from the long-distance station. It integrates the "six-way aggregation" of aviation, subway, road, railway, highway and viaduct. 2/3 bus lines converge here, and 2 subway Line 1 is within easy reach, a rare golden treasure in the city center.

Lacation

Regional Concept

Enjoy the zero coordinate of the city, control the golden aorta, and wealth is on the horizon!

Trio of "Earth King Style":

A. Core Earth King:

The first "Earth King Area" is the golden area where Washington World is located The corridor is the "Central Urban Corridor" of Shenyang. It is a core area in the urban development strategy and an important initiative launched by the Shenyang Municipal Party Committee and Municipal Government to improve the functions of the central city, enhance the city's competitiveness, and create new industrial belts and new investment hotspots. strategic move.

The Golden Corridor takes Beiling Street-Beijing Street-Qingnian Street as the axis, with a total length of 12 kilometers and a total area of ??17.7 square kilometers. Its construction goal is to make it an architectural icon through gradual development and transformation. It is a modern service industry gathering area with modernization, ecological environment and road landscape, an image display area of ??an international metropolis, and the core control area of ??the Northeast central city; it has become the vibrant life axis of Shenyang and the golden corridor to create glory in the new century.

B. The King of Business Districts:

In addition, the second largest "King of Land" area owned by Washington DC is the North Station Commercial District, which ranks first among the major business districts in Shenyang. lock up. The North Station Business District is located in the city center, at the intersection of the six administrative districts of Shenyang, and is the city's central CBD (Central Business District). This area has always been a prosperous business district, with mature transportation, shopping, medical, education and other conditions. The business district has a vast area and the land is valuable. It is not only a place for commercial giants to compete, but also a place for the upper class to work and live. Gather territory.

C. Potential Land King:

The strong location of Huafu Tiandi is also reflected in the fact that the area it is located in is Shenyang's Financial and Commercial Development Zone. As a provincial development zone, its construction began in 1992, which is a symbol of the revitalization of Northeast China. The highlight of Shenyang's revitalization is that it is currently the only provincial-level financial and trade development zone in China, other than the Shanghai Lujiazui Financial and Trade National Development Zone, with financial and trade as its functional development orientation. development zone. Based on the concept of CBD (Central Business District), Shenyang Financial and Trade Development Zone has completed a cumulative project investment of 10 billion yuan in the past 11 years, and has actually utilized US$400 million in foreign capital. Focusing on the development of modern service industries such as finance and commerce, it has introduced more than 30 financial institutions of various types. There are more than 130 domestic and foreign group headquarters or regional headquarters, bringing together more and more financial and trade and related industries, such as banking, securities, insurance, trust investment, material trade, futures trading, import and export trade, large-scale Business centers, office buildings, trade exhibitions, information consulting, talent exchanges, advertising, public relations, bus system construction and operation, warehousing and transportation facilities, optical fiber communications and other industries are flocking here. At the same time, it has also attracted a large number of well-known international and domestic companies to enter, and has gradually become a consumer circle for aristocratic life.

Team

Team Matrix

1. Investors: Shanghai Real Estate Group Co., Ltd., Shenyang Huarui Century Enterprise Group

Shanghai Real Estate Group Co., Ltd.: Real estate giant SRE Group Co., Ltd. was founded in 1993 (HK1207) and was independently listed on the main board of the Hong Kong Stock Exchange in 1999.

SRE Group adheres to the "people-oriented" development concept. Its [Oasis Garden] property brand covers various real estate industries and enjoys a good market reputation both inside and outside China. It has been awarded the title of "Shanghai Real Estate 18 Years·Top Ten Real Estate Enterprises" , "Shanghai Real Estate Attention Brand", "Top 50 Real Estate Development Enterprises in Shanghai" and many other awards. In 2006, SRE Group introduced its high-end brand - "Huafu Tiandi" to Shenyang. With its international vision and rich operational experience, it joined forces with Shenyang Huarui Century Enterprise Group to continue to write Huafu Tiandi in Shenyang. The legend of "Lord King".

List of properties developed by SRE Group:

1995 Global World Tower

1997 Oasis City Garden, Oasis Bauhinia Garden

1998 Oasis Ratio Huali Garden, Oasis Changdao Garden

2002 Oasis Jiangnan Garden, Oasis Thousand Island Garden, Luodian Nordic New Town

2003 Oasis Central Center, Oasis Skyway Garden, Lake Meilan Golf Stadium, Oasis Xiangdao Garden

2004 Shanghai Tower Wanghuafu Tiandi, Oasis Skyway Hotel

2005 Oasis Albergue Garden

Shenyang Huarui Century Enterprise Group: Shenyang Huarui Group is a large-scale modern enterprise group with real estate development, project investment, and commercial operations as its core businesses. It has successfully developed many projects that have attracted social attention and has won many honorary titles in a short period of time. It has developed into one of the largest real estate companies in Shenyang, has won a high reputation in the industry, and has been widely recognized by consumers. The Group will adhere to the development concept of people-oriented and benefiting the people, rely on its strong financial and technical strength and advanced management level, be determined to innovate and forge ahead, and strive to become a brand enterprise trusted by the public.

2. Planning and design: American GLC

American GLC is a well-known company dedicated to providing forward-looking professional services in project planning, planning and design of important real estate development projects and large-scale commercial facilities around the world. The main members of the company are all registered members of the American Professional Association of Architects, and have decades of professional consulting, planning, and design work experience and rich practical experience. They have participated in and hosted design projects throughout North America, South America, Europe, In Asia and Oceania, most projects have become important pillars and centers of local social economy, culture and commerce. The American GENSLER Architectural Firm (ranked No. 1 in the global design industry in 2006), Vice President Mr. REJA BAKH personally wrote the book. After repeated arguments in planning and design, several drafts were changed, and finally the model work of China HOPSCA was achieved. Giant planning, planning your future.

3. Property management consultant: SRE Property and introduction

Shanghai SRE Property Management Co., Ltd. (referred to as "SRE Property") is an investment of Shanghai Real Estate Co., Ltd. (HK1207) The subsidiary company was established in September 1995 with a registered capital of 5 million yuan. It is an enterprise with independent operation, self-development and legal person qualification. It is mainly engaged in property management services. It has national first-level qualifications, is one of the top 100 real estate companies in China, a member of the China Property Management Association, and an outstanding member of the Shanghai Property Management Industry Association.

Shangzhi Property Management has a wide range of business types, including modern high-end apartments, high-end villas, large commercial office buildings, hotels, and comprehensive management of high-end club operations: the management area covers Shanghai, Shenyang and other cities, The total construction area of ??the properties under management is approximately 2.5 million square meters. The company has rich management experience in modern high-end projects and provides refined and differentiated services according to different types of projects.

In order to standardize the company's internal management operations and integrate them with international management standards, ensure that it provides customers with high-quality and complete services, it introduces international standardized management and establishes ISO9001:2000 quality management system and ISO14001:2004 environment The management system was certified by the national certification agency in 2004.

Shangzhi Real Estate focuses on research and planning of enterprise development, resource sharing, and information integration, and strives towards the goal of "becoming better, stronger, and bigger" with the theme of "It feels so good to be at home." ", "Caring for the community and repaying the owners" spirit to serve customers and let services create value.

4. Commercial planning and design: American JWDA

The American JWDA Architectural Design Office is headquartered in San Diego, California, USA. It is a professional organization integrating architectural design, urban planning, interior design, etc. comprehensive professional design company. For more than 20 years, JWDA has completed projects in China and the United States involving commercial offices, hotels, residential buildings, finance, high-tech and other fields, and has won many awards from relevant departments in the United States and China.

5. Preliminary property consultant: Jones Lang LaSalle in the United States

Joint Lang LaSalle provides comprehensive and professional services to owners, tenants and investors from the local, regional and global levels. Real estate and investment management services, with business revenue of approximately US$2 billion in 2006. JLL has been operating in the Asia Pacific region for more than 45 years. The company currently has more than 60 offices in 13 countries in the Asia-Pacific region and a total of more than 12,500 employees. The company's professionals are committed to helping customers make informed real estate decisions. Jones Lang LaSalle currently has more than 450 professionals and more than 3,000 employees in Xiamen in 17 cities in China. The professional real estate consulting and service areas it provides include: shops, residences, office buildings, industry, property management services, enterprises Facilities management, investments, strategic advisory, project and development services, market research and more. Major clients include various government agencies, multinational corporations and developers, as well as owners of high-end residential and commercial properties.

6. Hotel management: Lexington hotels in the United States

The "Lexington" brand under the American Vantage Hotel Group (VHG) was launched in the U.S. market in early 2006 and is positioned in the four to five categories. The star brand is mainly divided into four series - hotels, suite hotels, villas and resorts, and plazas. International standards, you and the world are together.