Traditional Culture Encyclopedia - Hotel franchise - The difference between Hilton and Hilton.

The difference between Hilton and Hilton.

Brand positioning is different. Although they are all owned by Hilton, their brand positioning and brand influence are different. Shimao Hilton is a five-star hotel. Doubletree by Hilton is a four-star hotel. Hilton International Hotels Group (HI) is a branch of the Hilton Group, headquartered in Britain, and has the right to use the "Hilton" trademark worldwide except the United States.