The impact of the Sichuan earthquake on Guangyuan’s tourism industry

Out of the haze of the earthquake, Guangyuan tourism officially opens to the outside world 2008-7-20 11:21:34 Chengdu Evening News Font size: [Large, Medium, Small] Select background color:

"From now on, the ban will be officially lifted Part of the post-earthquake tourism market in Guangyuan, tourists can feel free to travel to Guangyuan’s open scenic spots.” Yesterday, with Chen Jialin, deputy director of the Provincial Tourism Bureau, lifting the ban, tourism in Guangyuan City, the hardest-hit area by the earthquake, has emerged from the gloom and begun to open its arms to domestic and foreign tourists.

According to He Shunhong, deputy mayor of Guangyuan City, after the Wenchuan earthquake, the tourism industry in Guangyuan City suffered heavy losses. Serious geological disasters such as collapse, fractures, landslides, and debris flows occurred in 31 scenic spots, with economic losses reaching 3.778 billion. Yuan. After the earthquake, relevant departments immediately started to eliminate dangers and rebuild. During yesterday's post-earthquake Guangyuan tourism market recovery launch event, Guangyuan City announced the reopening of Huangze Temple, Cuiyun Gallery, Cangxi Red Army Ferry, and Cangxi Pear Cultural Expo Park. The first batch of tourist attractions (spots). In addition, Guangyuan City has also introduced preferential policies for post-earthquake tourism recovery such as "half-price tickets to scenic spots for half a year" and a 10-day "free policy." Some scenic spots (spots) such as Tiantai Mountain National Forest Park and Zhaohua Ancient City in Yuanba District are temporarily closed to the public.

The disaster-stricken area invites citizens to visit the earthquake site 05:15 on April 9, 2009 Beijing Times

This newspaper reported (Reporter Ren Fen) “On the first anniversary after the earthquake, take your loved ones with you Come to Sichuan with your friends and you will find that Guangyuan is still beautiful and picturesque after the earthquake. As the Sichuan disaster area promoted to Beijing for the first time, yesterday, Guangyuan, Sichuan, invited Beijing residents to visit the earthquake heritage park and announced a number of tours. Preferential policies to repay Beijing for its help in post-disaster reconstruction.

Luo Qiang, Secretary of the Municipal Party Committee of Guangyuan City, Sichuan, said that from now until May, tickets for Guangyuan tourist attractions will be 10 yuan per person, and all attractions in the city will be free of charge on May 12. Taking the Jianmen Pass Scenic Area in Guangyuan as an example, the ticket price of 10 yuan is only 1/6 of the original ticket price. In addition to offering discounts for scenic spots, Guangyuan has also opened a green channel for tourist groups: after receiving a "special pass", the tourist group can be exempted from paying local tolls for crossing roads and bridges. For travel agencies that organize charter flights and special trains for tourists to travel to Guangyuan, Guangyuan City Finance will reward them at a standard of 5 yuan to 15 yuan per person per day.

During the earthquake, Guangyuan’s tourism industry suffered heavy losses. Tourist attractions such as Jianmenguan Scenic Area, Tangjiahe Nature Reserve, and Chaotian Gorge were all damaged to varying degrees. Gou Yingming, director of the Guangyuan Municipal Tourism Bureau, said that these scenic spots have been opened one after another. "The first earthquake heritage park established in Qingchuan County, Guangyuan City after the earthquake has only been open for 5 months and has already received 250,000 tourists." Gou Yingming told reporters that the East River Estuary of Qingchuan has the richest earthquake patterns and is the largest earthquake site after the earthquake. Sichuan's first earthquake heritage park was opened to the public in less than half a year. When the earthquake occurred, more than 780 people were killed in two villages here.

172 million yuan of post-disaster reconstruction funds for the tourism industry have been put in place, giving Guangyuan City’s tourism enough confidence to make a big splash this year. Although it has gone through many vicissitudes during the earthquake, Guangyuan's tourism industry has made a calm and steady progress in post-disaster reconstruction. This year, the two projects of "Jianmenguan-Zhaohua Ancient City Created a National 5A Tourist Attraction and Jianmen Shu Road Declared as a World Cultural Route Heritage" will serve as a compass for the post-disaster reconstruction of Guangyuan tourism, guiding the thousand-year-old Shu Road to regain its vitality.

A tourist highway connects the scenery all the way

After the completion of the Jianzhao Highway connecting Jianmenguan Scenic Area and Zhaohua Ancient City, the driving time between the two scenic spots will be shortened from nearly one hour to Less than 30 minutes. "This 38-kilometer tourist road will become an integral part of the Jian-Zhao Scenic Area." Gou Yingming, director of the Guangyuan Municipal Tourism Bureau, said that Guangyuan's "2009 Jianmen Pass Shu Road Tourism Year Activities" will be launched on March 1. This The Tourism Year is not a one-man show by the Tourism Bureau. All departments in the city will invest in tourism construction this year.

Tourism, culture, construction... All departments in Guangyuan City work together to create four major projects for the Tourism Year: Jianzhao Ancient Post Road Restoration Cultural Project; Cuiyun Corridor Replanting Ecological Project; Implementation of Jianzhao Scenic Area to Create 5A Tourism projects; implement rural tourism economic projects to enrich and benefit the people.

Jianzhao Ancient Post Road is affiliated to Jianzhao Highway, with the creation of "600 'Gudao Renjia' farmhouses, 8 ancient villages, 9 agricultural, forestry, water and animal husbandry and other industrial theme parks, and 6 rural leisure and vacation facilities along the line" , will make this ancient post road usher in the vitality of tourism starting from this year. Coordinating projects such as forestry, agriculture and livestock, and absorbing social funds, all 20 million yuan for the restoration of ancient post roads has been allocated. Driving there, the roar of large machinery and sweaty builders sang the prelude to the Jianmen Pass Shu Road Tourism Year.

Everyone is a contributor to Guangyuan City’s tourism recovery and reconstruction. Jianzhao Tourist Highway will replant 200,000 street trees to form a new green corridor landscape. According to reports, in addition to the 4 million yuan investment in forestry projects, voluntary tree planting by agencies, enterprises, schools, and employees will be the most beautiful landscape of Cuiyun Corridor.

A piece of rich history is a tourist business card

“Wu Zetian’s Hometown” is another business card of Guangyuan City’s tourism post-disaster reconstruction. On the afternoon of the 20th, the reporter came to the Huangze Temple on the bank of the Jialing River. This temple, built in memory of Wu Zetian, stood solemnly under the cover of lush trees; on the Thousand Buddha Cliff across the river from the Huangze Temple, although the statue of Wu Zetian After thousands of years of wind and rain, it is still vivid. "Huangze Temple has a stone statue of Wu Zetian, and Thousand Buddha Cliff is the largest group of grotto statues in our province. This is a unique tourism resource for Guangyuan." Gou Xingguo, chief of the planning section of the Guangyuan Municipal Tourism Bureau, said, As one of the most important tourism projects in Guangyuan’s post-disaster reconstruction, Huangze Temple and Qianfo Cliff will be jointly planned and built.

Huangze Temple is currently a 4A-level scenic spot, so the planning of this project focuses on Qianfo Cliff. "Because Thousand Buddha Cliff is close to the highway and the infrastructure is imperfect, it is difficult to retain tourists." Gou Xingguo told reporters that after the demolition of nearby residential buildings is completed, the construction of Thousand Buddha Cliff will be fully launched. The first phase of the project is mainly the construction of related tourism supporting facilities, including the construction of parking lots, visitor centers, tourism service centers, consultation points, etc. In the next step, a transportation, information and other access system will be established between Huangze Temple and Qianfo Cliff, making it the brand of "Wu Zetian's Hometown". It is understood that 350 million yuan is expected to be invested in the entire project, which will be built in full compliance with the standards of a 5A-level scenic spot.

China Broadcasting Network Beijing April 8 news (Voice of China reporter Fei Lei) The reporter started from the "Thanksgiving Beijing Trip-Love Tour Guangyuan" tourism promotion conference held in Beijing this morning (April 8) Learned on. In the past year since the disaster, Guangyuan City, the earthquake-stricken area, has taken the tourism industry as the leading industry and driving force for post-disaster reconstruction, and has carried out a series of measures to restore the market. During the post-disaster reconstruction, Guangyuan City completed the assessment of two AAAA-level scenic spots and completed the construction of Sichuan Province's first earthquake heritage park "Qingchuan Donghekou Earthquake Heritage Park", kicking off the construction of Sichuan's earthquake heritage tourism industry. It has successively held the "Guangyuan Post-Earthquake Tourism Market Launch and Tourism Route Product Promotion Conference", "2008 China Sichuan Zengjiashan Summer Resort", "The Second China Sichuan Zhaohua Ancient City Three Kingdoms Cultural Tourism Festival", "Thanksgiving Zhejiang Tour, Love Tour" Qingchuan” tourism promotion meeting and a series of promotion activities.

This year, Guangyuan City will focus on promoting the construction of tourism corridors, the declaration of China's Shu Road World Cultural Route Heritage, the construction of Shu Road Three Kingdoms cultural tourism routes, and the development of Jialing River water tourism projects, taking the tourism industry as the forerunner for post-disaster reconstruction. industry, driving the revitalization of Guangyuan’s economy.

On August 17, an ordinary weekend after the "5·12" Wenchuan Earthquake, the bustling tourists at Zengjiashan Scenic Area in Chaotian District, Guangyuan City marked the resurgence of tourism in Guangyuan. Yutian Villa, Wangjia Embroidery Garden, Laifeng Villa, Douhuaxiang... the farmhouses on Zengjia Mountain are all packed with guests. Han Guicheng, the owner of "Zengjia Courtyard", smiled from ear to ear: "I was really afraid that the earthquake would affect the customer base, but I recovered quickly. On August 8, we received 15 tables of customers, and the turnover exceeded 5,000 yuan. .

"The recovery of tourism after the earthquake, in the eyes of Zengjiashan people, will come naturally as long as you work hard.

·First Anniversary of the Wenchuan Earthquake·Hot Collection for Sichuan Beauty Fashion Show

Shock Previous: "Dark Horse" breaks into Sichuan tourism

Zengjiashan is located at the southern foot of Qinba and the junction of Sichuan and Shaanxi. It has a forest coverage rate of 74% and a unique geological landscape. There are "Kingdom of Karst Cave" and "Stone Forest Cave Township" It is known as a tourist and leisure resort for summer vacation and snow viewing in winter. Since 2006, it has entered the Sichuan tourism market as a "dark horse".

Wang Jiazhi, a villager in Taiping Village, Zengjiashan, opened a hotel. The farmhouse's daily income can reach more than 3,000 yuan in the peak season, and 500 to 600 yuan in the off-season. Seeing the increasing number of tourists, Wang Jiazhi set up a stall to sell tourist souvenirs. Some people said that his business was big, but he said: "Zengjiashan is more profitable." There are many people I can do. Some people earn more than 30,000 yuan a year just by selling barbecue. If there are more tourists, they can make money. "Wang Jiazhi's words are true. In the three years before the earthquake, Zengjiashan received more than 200,000 summer vacation and leisure tourists every year, and the business of more than 30 "star-rated farmhouses" along the way was particularly booming.

After the earthquake: More than half a month was empty.

The peaceful and prosperous life in Zengjiashan seemed to be shattered the moment the earthquake struck. Xiang Chengjun, secretary of the Chaotian District Committee of Guangyuan City, also felt a little unbearable to look back: "5 ·More than half a month after the 12" earthquake, Zengjiashan's tourism income was zero.

Tourism income was zero, and the farmhouses on Zengjiashan were in depression. In those days, Xu Shilin, the owner of the farmhouse, was frowning every day. : “Only we can eat our local chicken, and only we can drink the local wine we simmer. "In fact, the tourism resources of Zengjiashan were completely unscathed by this earthquake. Xu Shilin was a little confused: even though a few tiles were shaken off, the house did not collapse and there were no casualties. Why didn't anyone come to Zengjiashan? There is a big question in people's minds: Do people from other provinces think that there is an earthquake all over Sichuan and never dare to come again?

Self-rescue: Set off firecrackers and wait for tourists

Waiting is not the answer. Only by self-rescue can there be hope. After a short period of adjustment, the villagers began to save themselves under the guidance of the Chaotian District Committee and the district government. Setting off firecrackers became their unique way to welcome tourists. The layout of Guangyuan's tourism industry highlights "one center, one line, and one area." , three districts"

According to the spirit of the "Sichuan Province Tourism Industry Post-Disaster Recovery and Reconstruction Planning Plan", the city's tourism industry layout will highlight "one center, front line, one belt and three districts".

One center : The urban center of Guangyuan City, represented by the Queen’s Hometown, mainly includes: Guangyuan’s excellent tourist city functional facilities and suburban leisure farmhouses, Huangze Temple, Qianfo Cliff, Phoenix Mountain, Wulong Mountain, Nanhe Wetland Park, Nanshan Forest Park, Nanshan Sports and Leisure Rural Tourism Belt, Red Army Cultural Park, Northern Sichuan Folk Culture Park, Heishipo Forest Park, Wanyuan Old Street, Guangyuan Tiantai National Forest Park and other attractions

First line: Guangyuan-Jiuzhaigou North Ring Line. Including: Guangyuan Wenxian Highway, Zilan Lake, Bailong Lake, Shazhou Earthquake Site and other scenic spots, Baolun, Sandui, Muyu, Yaodu and other tourist towns and villages

Area: Jianmen Shu Road. Cultural tourism belt. Mainly includes: Chaotian Qipanguan - Mingyue Gorge - Qianfo Cliff - Huangze Temple - Zhaohua Ancient City - Niutou Mountain - Tiantai Mountain - Jianzhao Ancient Post Road - Jianmen Pass - Cuiyun Corridor - Jianzhou Ancient City - Jueyuan Temple, with the Mingyue Gorge Ancient Plank Road, Zhaohua Ancient City, Jianmen Pass and Cuiyun Corridor as the core.

The third area: Qingchuan mountain lake ecological tourism. In conjunction with the post-disaster tourism industry structure adjustment area of ??rural leisure tourism areas, with Qingchuan County as the tourism service support center, Bailong Lake water leisure tourism, Tangjiahe mountain ecological tourism, and Qingzhujiang rural leisure constitute a new pattern of post-disaster tourism development in Qingchuan County; Qishan Yishui Tourism Area (including Chaotian District and the northern mountainous area of ??Wangcang County. The main scenic spots include Micang Mountain, Longtanzi, Lutingxi Hot Spring, Zengjia Mountain, Qinba Meadow and other tourist attractions); Red Tourism and Rural Leisure Area ( Including Cangxi County, southern Wangcang County and northern Yuanba District, there are mainly red tourism resources such as Mumen Meeting Site, Wangcang Red Army City, Cangxi Red Army Ferry, Yuanba Red Army Mountain, Marx Street, as well as the East River Basin and Cangxi Courtyard , Li Expo Garden and other rural tourism resources).

In terms of restoration and reconstruction projects, we will rescue Jianmen Shu Road culture, Three Kingdoms culture and Guangyuan red tourism resources; focus on restoring and constructing Jianmen Shu Road, Tangjia River, Bailong Lake, Cangxi Red Army Crossing and other tourist attractions ; Restoring the ecology and biodiversity protection of Tangjiahe and Micangshan National Nature Reserves; restoring and constructing 21 tourist towns including Zhaohua, Chaotian, Qingxi, Jianmenguan, Wulian, and Lingjiang. Restore and reconstruct the tourism advisory service system in various counties and districts. Within the year, we will strive to complete the provincial inspection of Zhaohua Ancient City, Cangxi Red Army Crossing and other scenic spots to create national-level tourist attractions. Launch the Qingchuan Earthquake Relics Park planning, prioritize the restoration of rural tourism, rush to repair the Sichuan Tourism Northern Ring Road, and implement the tourism market recovery action plan. In terms of development and improvement projects, the first is to build a Guangyuan-Qingchuan-Wenxian-Jiuzhaigou tourist landscape fast track. The second is the construction of Jianmenguan AAAAA-level scenic spot and the declaration of double heritage of Jianmen Shu Road. The third is the biodiversity conservation project in the Minshan Mountains and the Qinba Mountains in the typical areas of the north and south transects in China. The fourth is the Jialing River water tourism development project. The fifth is the mountain tourism rescue system construction project, which will be incorporated into the province’s mountain tourism rescue system. The sixth is the Longmenshan earthquake site protection and memorial site construction project in Qingchuan. Qingchuan will be included in the Wenchuan earthquake site protection and memorial site construction project, mainly including Qingchuan County, Shibangou, Hongguang Barrier Lake, Muyu Town, Shazhou Town, etc. (Source: Sichuan Guangyuan Party and Government Public Network)

All the farmhouse owners began to cheer up, renovated the houses whose bricks and tiles were knocked down, and put the tables and chairs that were knocked down...Xu Shilin still talks confidently now Satisfied: "It doesn't matter whether he makes money or not, the stalls must be rounded. After the farmhouse is restored, firecrackers will be set off. Hey, as soon as the joy comes, people will come one after another." On June 10, after passing the safety inspection of the house After the appraisal, nearly 20 farmhouses in Zengjiashan have started operations. Although many bosses set off firecrackers to create atmosphere, they all understand that if the government hadn't sent people to contact travel agencies to contact customers and launch a summer holiday, Zengjiashan would not have been able to run like a "dark horse" so quickly.

Escape from the summer heat: 100,000 foreign tourists flocked in

On July 19, the "Thanksgiving, coolness, love and travel to Guangyuan" event was held in Chengdu, marking the official launch of Guangyuan's post-earthquake tourism market. On July 23, the Zengjiashan Summer Festival with the same theme kicked off. Thanks to various preferential policies, Zengjiashan has attracted 100,000 foreign tourists.

On August 16, many self-driving cars with the prefix "Shaanxi" were parked in the parking lot of Zengjiashan Farmhouse "Wangjia Xiuyuan". At the Hanwang Hotel, many tourists with Shaanxi accents were chatting and laughing. Tour guide Xiao Wang said happily: "I have picked up three Shaanxi groups this month, mainly to escape the summer heat."

Director of Chaotian District Tourism Bureau Qiao Dahong said that the Zengjiashan tourism market is now fully recovered, and tour groups from Xi'an, Chengdu, Lanzhou, Mianyang and other places are planning to come one after another. Compared with previous years, due to the stable tourism prices in Zengjiashan this year and the corresponding preferential policies provided by scenic spots and tourism bureaus, the Zengjiashan tourism market has begun to recover across the board.

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