Why doesn't China House feel like home?

The main reason why there is no Home Inn in Zhu Hua is that Home Inn is an economical hotel chain brand under Zhu Hua Group, while Zhu Hua Group is now focusing on the hotel business in the middle and high-end market, so it gradually shifts its focus to Home Inn.

First of all, with the improvement of consumers' consumption level in China, more and more consumers begin to pursue higher accommodation experience and comfort, and have higher demand for high-end hotels with relatively high prices but better facilities and services. Therefore, Zhu Hua Group gradually shifted its business focus to the mid-to high-end market, such as brands such as Quanji and Hanting.

Secondly, as an economical hotel chain brand, Home Inns has problems in management and hygiene in the market, which makes it difficult to meet the growing demand of consumers. At the same time, with the promotion of consumption upgrading, the market share of budget hotels has gradually declined, and the business of Home Inns is also facing greater challenges.

Therefore, Zhu Hua Group gradually shifted its business focus to the mid-to high-end market, instead of taking Home Inns as its main business. At the same time, Zhu Hua Group is constantly promoting the development of brands such as Quanji and Hanting to meet the growing demand of consumers.