Traditional Culture Encyclopedia - Hotel franchise - A bottle of Coke in a hotel in Shanghai, 42 yuan. How to explain this phenomenon with economics?
A bottle of Coke in a hotel in Shanghai, 42 yuan. How to explain this phenomenon with economics?
Why are we ordinary people shocked that a bottle of coke wants 42 yuan? Naturally, because we haven't met. I haven't seen it, because I usually contact supermarkets or small shops, and even a bottle of coke in a small restaurant is around single digits. I haven't seen anything more expensive. Naturally, relative to the normal price, does 42 yuan really belong to this price? Sky-high price. Yes.
But where is this cola consumption market in 42 yuan? It is located in a high-end star hotel, that is, it is in a high-end consumer market aimed at the upper class.
First of all, high-end hotels are priced for a reason. The quality of service, decoration design and hotel location they provide cannot be far higher than the market average. Then their prices will be shared among various consumption items.
You only see how expensive a bottle of coke is. Do you know the value of this environment? Isn't the environment part of the charging standard? Drinking a bottle of coke in a star-rated hotel is certainly different from drinking a bottle of coke in the streets.
It is precisely because of this that these environments and services make this bottle of coke valuable. Otherwise, you might even think that the price of coke in such an expensive hotel is only 3 yuan.
In this world, what we know will determine our vision. In fact, in this world, many rare things and high-grade goods that ordinary people have never seen are things that rich people take for granted.
Since something can always exist, there is a reason for its existence. In the words of economics, this sentence means that consumption determines the market. High-end hotels have set this price. Since some people can afford it and it is not generally acceptable to one or two hotels, it can survive.
People who can afford to stay in high-end hotels don't care how worthless the drinks with tens of dollars are, so the prices are reasonable. This is in line with the market.
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