The mantissa pricing strategy of hotel rooms belongs to

Hotel room mantissa pricing strategy belongs to psychological pricing strategy.

Mantissa pricing strategy is also called non-integer pricing strategy, that is, setting a non-integer price for hotel products, thus leaving consumers with a low-price mentality of accurate calculation.

The mantissa pricing strategy refers to the use of consumers' psychology of pursuing low prices when determining retail prices, setting non-integer prices, ending with scores, so that users can have a cheap psychological feeling, or the price mantissa takes a lucky number, thus arousing consumers' desire to buy and promoting commodity sales.