Traditional Culture Encyclopedia - Hotel franchise - What's the full name of GRM?

What's the full name of GRM?

The full name of GRM is: Customer Relationship Manager. The hotel positions involved are: guest relations manager; Customer relationship manager, customer service manager. He is now a hotel manager. There are also some hotels with: guest relations manager; Customer relationship manager, customer service manager.

Responsibilities of the hotel manager:

1. Formulate hotel business planning and management policies, and organize their implementation after being decided by the group company or the board of directors;

2. Formulate and organize the implementation of the market development plan, regularly analyze the operation and management situation and the market development situation, thoroughly study the ever-changing competitive strategies of competitors, and accurately grasp the market dynamics;

3. Regularly analyze the financial situation and control all kinds of cost indicators and production and service costs;

4. Review and issue documents issued in the name of the hotel;

5. Deal with major hotel emergencies;

6. Preside over the construction of the grass-roots team of the hotel, standardize the internal management, and draw up the setting scheme and basic management system of the internal management organization of the hotel;

7. Decide on the personnel transfer of middle and senior management positions, and supervise, guide, reward and punish those who hold middle and senior management positions.

Extended data:

Hotel manager's working experience: more than three years' management experience in middle and high-level hotels. The higher the hotel star rating, the longer the working experience is required; Familiar with hotel management workflow and management norms; Strong organization, management and coordination skills; Strong sense of responsibility and service; Highly agree with the company's corporate culture.

The job of hotel manager is a job with high responsibility and requirements, and it is an art and knowledge of hotel management. Through this job, you can deepen your study and understanding of hotel business knowledge, constantly enrich and improve yourself, and increase your knowledge and talents in time.

Baidu encyclopedia-hotel manager