What are the profit methods of crowdfunding mode websites?

Crowdfunding platform builds a bridge between entrepreneurs and investors, which is similar to intermediary nature. There are four main ways to make profits: transaction fee, membership fee, equity, advertising and promotion. As an intermediary platform, the crowdfunding model website has certain value for both parties. For entrepreneurs, pre-financing guidance, publicity and promotion, financing and follow-up support can be provided; For investors, they can enjoy high-quality project investment, quickly understand project information and interact with interested projects at any time. Let's take a look at the profitability of the crowdfunding model website. 1. What are the profit methods of crowdfunding website?

The crowdfunding model website provides crowdfunding projects. As an Internet intermediary, there are many ways to make a profit, among which there are four main ways:

1, transaction fee

Whether it is donation, equity or return, almost every crowdfunding website will charge a certain percentage of transaction fees, usually 3% to 10%, and sometimes even as high as 30%. This is actually a mutually beneficial arrangement between crowdfunding sponsors and investors: only if the project is successful, you need to pay; If the project fails and there is no money to change hands, the mortgage or investment money will usually be returned to the investor. Of course, this is a double-edged sword: if you finally raise hundreds of thousands of dollars, the transaction costs will also rise.

2. Membership fee

Although this charging method is not common, some crowdfunding websites offer "membership" or "subscription" services. For example, you can create as many projects as possible by paying some membership fees every month. This fee is fixed, even if your project is very successful, the crowdfunding platform will not withdraw funds from the project. This model is mainly suitable for writers and musicians who publish many books or songs.

3. Equity

Some equity crowdfunding platforms need not only transaction fees, but also the actual equity of your enterprise or company. This is not only a few percent of the raised funds, but also the company's future option income, similar to investors' investment.

4. Advertising and promotion upgrades

In addition to providing regular services to entrepreneurs and investors, some crowdfunding websites also provide high-priced services at extra charge, including consulting services, material evaluation, video production software or special topics. This "free value-added" model is being popularized in the high-tech industry and seems to be very popular in the crowdfunding industry.

Second, the value of crowdfunding platform

Crowdfunding is a kind of project-based behavior to raise funds from the masses to support the initiated individuals or organizations. As a platform for providing crowdfunding projects, the value of crowdfunding websites is mainly reflected in two aspects:

1, for entrepreneurs

(1) Pre-financing guidance: The professional team of crowdfunding platform will give advice to help you explore and give full play to your advantages, and at the same time provide guidance for the entrepreneurial team in business plan writing, valuation model, financial forecast, investment agreement and financing negotiation.

(2) Publicity and promotion: Projects audited by crowdfunding platform can get promotion opportunities in specific groups of crowdfunding platform, and entrepreneurial projects can quickly go to market through the platform.

(3) Realizing financing: The crowdfunding platform has a huge investor group, and will promote the rapid docking between entrepreneurs and investors by holding on-site activities such as entrepreneurial sharing.

(4) Follow-up support: The crowdfunding platform provides continuous service support for high-quality startups, including A round and follow-up financing.

2. For investors

(1)*** Enjoy the investment opportunities of high-quality projects: break the market structure where good projects are monopolized prematurely and gather high-quality projects on the platform.

(2) Get to know the project information quickly: Qualified investors who have passed the crowdfunding platform certification can easily see good projects at home, cafes, any leisure places and time, and learn the detailed information of the projects through the Internet platform provided by the platform.

(3) Interact with interested projects at any time: communicate and interact with project parties and other investors at any time on issues of concern to the project through the platform provided by crowdfunding platform and internal communication community.

(4) Reasonable division of labor, * * * the same investment, reducing investment risks: investors on the crowdfunding platform can recommend projects to each other, and everyone can lead and follow the investment in their own fields. Strong alliance not only realizes complementary resources, but also reduces the risk of investors' investment and increases the growth probability of invested projects.