The history of Shengjing in the fourth season

Zhang Yuan was the secretary of the Party branch of a workshop of a state-owned enterprise in Shenyang, and retired in April 1988. After retiring, Zhang Bing became a "free man". She chewed the phrase "the party lets some people get rich first" repeatedly, and the more she chewed it, the more interesting it became, so she came up with the idea of opening a restaurant and positioned the market as an ordinary wage-earning consumer group. 1In July, 1988, she painted the 15 square meter bungalow facing the street and opened a "Four Seasons Ramen Restaurant" on the bustling Shisanwei Road.

"Guarantee quality, make small profits but quick turnover, and give the greatest benefits to consumers" is Zhang's business purpose. Shortly after its opening, the ramen restaurant welcomed tourists from all directions with its clean and enthusiastic service and economical price. Zhang, who is quite clever, constantly improves the ingredients of Lamian Noodles and chicken soup and strives to pursue his own personality. To this end, the small ramen restaurant is quite popular. Sometimes, customers who can't get seats have to squat outside the door with big bowls to eat noodles. However, the good times did not last long. 199 1 In early summer, the small ramen noodle restaurant was relocated. As a * * * production area in party member, Zhang was the first to close down in that area. Taking this opportunity, she went out to eat all kinds of noodles and got some advice from industry experts. After returning home, she changed a hotel near the famous Ai Wu market in China. When he first arrived here, business was slow, so Zhang wrote a notice on red paper and posted it outside the door: "Four Seasons Ramen Restaurant", the ex-wife of No.13 Road, moved here because of her relocation. Welcome new and old customers to visit. Needless to say, this trick really works, and the ramen noodle restaurant is booming every day.

1992 In the early autumn, Zhang moved back to the original site of Shisanwei Road and renamed it "Old Four Seasons". Moving back and changing her name this time is a great development of her career. She adopted the strategy of "debt management", not only rented a 40-square-meter storefront, but also changed to an adjacent hotel, decorated both sides, installed air conditioning, added disinfection equipment, stainless steel cookware, advanced dining table and fixed colored seats, and even imitated the layout of the hotel. At the same time, combined with the eating habits of the people in Northeast China and the regional characteristics of Lanzhou Lamian Noodles, the production standards and technological formulas of Lamian Noodles, chicken soup and chicken rack were further improved and perfected.

When the "Four Seasons" was presented to customers with a brand-new look, it won a voice of praise. When a customer raised the price of Lamian Noodles and chicken rack appropriately, Zhang said with a smile: "I can't pass on the cost of expansion and decoration to consumers."

"Old Four Seasons" is like a warm harbor. People will feel very comfortable when they come here to taste the early adopters and take a nap. People say that this is the environment of the hotel and the price of the snack bar. Some old customers also sent couplets: "Warm in winter and cool in summer, spearmint noodles, Chunhua Qiushi Shenzhou soup"; "Doing business with virtue does not take ill-gotten gains; Treat people with sincerity and see people for a long time. " Zhang finally realized his dream of "getting rich first".

-Zhang Rongbing quoted from Dong Yunci and her "Old Four Seasons"