Traditional Culture Encyclopedia - Hotel franchise - Which luxury brand is stronger?
Which luxury brand is stronger?
Since the establishment of 10, Temple Library, a service platform that started with luxury goods appraisal, has rapidly expanded its business to a wide range of fields, such as online fidelity sales, offline experience clubs, luxury goods maintenance, etc., and completed a gorgeous turn from luxury goods e-commerce to boutique lifestyle, becoming the first China e-commerce stock listed in the United States after Alibaba. The e-commerce of luxury goods has made the temple library a unicorn in the industry.
According to internationally renowned research institute Frost &; According to Sullivan's data, Temple Library ranks first in the high-end online market in China and even Asia. In terms of brand cooperation, we cooperated with more than 3,000 high-end brands, gathered more than 300,000 commodities around the world, and settled in 100 core categories of international hard luxury brands. It is the online sales service platform with the largest number of luxury brands directly signed in China.
Since the beginning of this year, the temple library has continuously increased its market development efforts, improved the online and offline integration development model, and actively attracted world-renowned luxury brands to settle in. It has successively reached strategic cooperation with LVMH, the world's largest luxury goods group, and JD.COM, the largest retail giant in China. Recently, we signed contracts with Shazhichuan, Ruyi Group and Yunkai Group, and signed contracts with CANALI, Versace, Ferragamo, Todd's, Lanvin, RogerVivier, Armani, Stella McCaca, etc. It can be said that today's temple library is the best luxury brand that gathers Chinese and foreign luxury brands, advocates a boutique lifestyle and exerts the aggregation effect.
I don't know from which angle you asked which luxury brand is the strongest, but among the 20 18 global luxury powers recently released by Deloitte Touche Tohmatsu Limited, there is a ranking of luxury brands according to financial reports and sales.
In this ranking, the well-known French LVMH Group still ranks first, and its main brands include Louis Vuitton, Fendi, Bulgari, Loewe, marc jacobs and TAG Heuer. Surprisingly, this time Estee Lauder Group (USA) surpassed Richemont Group (Switzerland) and jumped to the second place, but the gap was not big. Estee Lauder includes Estee Lauder, M.A.C, Clinique and other brands; The third Richemont Group includes
Cartier, Van Cleef &; Yabao), Montblanc and other brands; Other well-known brands in the top 20 are Kaiyun (including Gucci, Bottega, Saint Laurent and Balenciaga), L 'Oré al Group, Hermes Group, Burberry, Prada Group and so on.
Overall, the top ten companies account for nearly half of the luxury goods market; Italy is still the country with the largest number, while French companies have the highest sales. Therefore, it should be said that the companies (brands) listed above are very powerful in the luxury goods industry.
From the perspective of brand popularity, the top 20, such as M.A.C under Estee Lauder, mainly focus on makeup. Although the brand is very good, it has high cost performance and is favored by a new generation of consumers. In addition, for example, Swatch Group ranked seventh. Although it owns high-end brands such as Omega, Swatch still offers fashionable low-end watch series, which is very popular. Just like Tiffany &; Co., Shiseido ranked 16 and17 respectively; Tiffany's silver jewelry series and some household products are also aimed at the mass market; Shiseido also has many brands, from high-end to mass, such as Oprah Oprah and Zajiri.
These brands have a strong mass base.
Therefore, to say that luxury goods are popular, these luxury goods groups have different market positioning for multi-brands, especially cosmetics and perfumes, which are easier to get to the mass market.
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Hermes: Silk, scarf.
Hermes is a world-famous luxury brand. Founded by Thierry Hermes in 1837 in Paris, France. In his early years, he started with the production of high-grade harness, which has a long history of 180 years. The head office is located in Paris, France, with branches all over the world.
It is Hermes' consistent aim to make all products flawless. Most of the products are handmade. Some people say that Hermes' products are works of art with profound thoughts, noble taste, rich connotations and exquisite craftsmanship. These Hermè s products are integrated into the fast-paced modern life through more than 200 specialty stores in more than 20 countries and regions around the world, bringing the world back to the embrace of tradition and elegance.
LV: Bao
Since 1854, Louis Vuitton, which has been handed down from generation to generation, has become a symbol of fashion travel art with its excellent quality, outstanding creativity and exquisite craftsmanship. Products include handbags, travel goods, small leather goods, accessories, shoes, ready-made clothes, watches, high-grade jewelry and personalized customization services.
Chanel: lipstick
Chanel is a French luxury brand. Its founder is coco chanel (formerly known as Gabrielle Bonheur Chanel, whose Chinese name is Gabriel coco chanel). The brand was founded in Paris, France on 19 10.
Karl lagerfeld (karl lagerfeld) is recognized as one of the most trendsetting designers in the world. He has a steady stream of new ideas and wonderful new works every season. You'll never guess what style karl lagerfeld will launch next season, so you can't sum up karl lagerfeld with any style.
February 20 19 19, Chanel art director galeries lafayette died at the age of 85.
Dior: Perfume.
Dior always makes everything in his kingdom fully reflect the charm of women. Regarding perfume, Dior once said, "Perfume is a door to a new world, so I choose to make perfume. Even if I just stay by the perfume for a while, I can feel the charm of my design. Every woman I dress up exudes a charming and elegant temperament. "
Dior Dior perfume is a brand with a long history, and there are many kinds of perfumes. The first perfume was launched on 1947.
Dzheniya: Men's formal wear.
Dzhniya is a world-famous Italian Zegnaswear brand, most famous for tailoring first-class suits, and its harmonious style makes many successful Dzheniya like Dzhniya very much. Dzheniya's logo: the concise "Ermenegildo Zegna" is very urban.
Dzheniya men's wear is the perfect combination of individuality and artistry. In order to meet the increasingly personalized requirements of millennials for clothing as much as possible, Dzheniya still provides tailor-made services this season. Excellent fabrics are carefully carved and cut by experienced producers, taking care of every detail and wearing comfortably. He organically combines traditional craftsmanship with modern wisdom, which makes Dzheniya's unique and dreamy fabrics bring men's art to the extreme.
Givenchy: loose powder
Givenchy is a fashion brand from France, which is characterized by elegance, simplicity and nobility. Givenchy first used perfume as the main product, and then began to dabble in skin care and make-up.
Its logo is a deformed group of four "G" letters and a bold G Ⅳ enchy, which is called Givenchy's golden signboard. Classic, noble and fashionable, this is Givenchy's style, and he is called a gentleman in French fashion.
Versace: luxury residence
Versace brand has always been synonymous with luxury and even tacky. Since the brand was founded, it has been expanding in many fields, such as ready-made clothes, haute couture, home life, perfume and hotels. In addition to the well-known fashion series, Verseca's furniture series also has many loyal fans. The design concept that is exactly the same as the brand spirit makes Versace's home series also present a luxurious side.
Gucci: Leather products
GUCCI brand fashion has always been famous for its high-grade, luxurious and sexy, and has become the consumer darling of the wealthy upper class with its brand image of "symbol of identity and wealth", which has always been favored by business people and is fashionable and elegant. Gucci is now the largest fashion group in Italy. Gucci, an eternal classic, is favored by stars, and its brand inspiration comes from outstanding women such as actors, princesses and celebrities.
Ferragamo: belt
Balenciaga: Sweaters
Balenciaga is one of the most influential brands in fashion. Cristóbal Balenciaga was founded in 19 19 and settled in Paris in 1936. He led many important fashion movements between 1930 and 1968. The representative ready-to-wear series embodies the brand identity, and leather goods, shoes and accessories have also made global achievements.
Celine: ladies' fashion
1945, female designer Celine Vipiana opened her first shop "Celine, Le bottier pour enfants" in Paris, which has a history of more than 60 years. Since 1959, women's wear and handbags have become the main projects of Celine. The designs on Celine's handbag, such as two-wheeled carriage, Omega, flowers and half-moon logo, deeply represent Celine's classics.
Burberry: windbreaker
With a history of 160 years, Burberry is a famous brand with strong British flavor, which has long been synonymous with luxury, quality, innovation and timeless classics. Its windbreaker is famous all over the world as a brand logo. Under the leadership of christopher bailey, chief creative director of Burberry, the brand keeps pace with the times. Full of modernity and advocating the expression of true self, it also inherits the original value concept and brand tradition of 1856 since its establishment.
Burberry's windbreaker and perfume enjoy a high reputation in the world. Burberry has a traditional British design style, classic plaid patterns, unique fabrics, noble and elegant. In addition to traditional clothing, Burberry also extended its design tentacles to other fields, injecting classic elements into it and launching related products such as perfume, fur, headscarves, sweaters and shoes.
Armani: Dresses and shirts.
Armani is a world-famous luxury brand. It was founded by fashion designer giorgio armani in Milan on 1975. He is famous for his new fabrics and excellent production. Armani brand logo changed from an eagle looking to the right. Eagle symbolizes the highest quality, Excellence and skill of the brand, and has since been regarded as a permanent symbol.
Prada: Glasses.
PRADA is an Italian luxury brand, founded by Mario Prada in Milan, Italy on 19 13. Miuccia prada's unique talent lies in his unremitting pursuit of new ideas, which combines curiosity about knowledge with cultural interest, thus opening up a pioneering road. She can not only predict fashion trends, but also lead them.
Prada Prada glasses have always given people a unique taste. The original sense of wholeness made in Italy will immediately let you know why you chose Prada, which is obviously different from the popular brands on the market. Prada's unique fashion Prada glasses and fashion sense are the standard equipment for many stars to dress up. Prada glasses are not only a symbol of fashion, but also a weapon that exudes mysterious charm.
The performance of Prada Prada glasses is mainly attributed to the harmony between Prada Prada's design and modern lifestyle. Not only in materials, colors and styles, the philosophy of life behind Prada's design just fits the dual mentality of modern people's pursuit of practicality and fashion beauty. Prada Prada has achieved a perfect balance between function and aesthetics, which is not only the display of fashion trends, but also the ultimate of modern aesthetics.
Dunhill: Luxury Men's Wear
Dunhill is an authoritative men's luxury brand, dedicated to challenging people's definition of luxury goods and their views on international luxury brands. More than 220 boutiques all over the world, as well as "alfred dunhill House" in London, Shanghai, Hongkong and Tokyo, are internationally renowned for their extremely luxurious retail environment, which perfectly witnessed alfred dunhill's ability to constantly challenge and surpass itself. Alfred dunhill only creates the most exquisite luxury goods for men, elegant, practical and innovative perfect products. It is this outstanding inheritance and personality, as well as sincere appreciation of culture, travel and craftsmanship, that has established alfred dunhill's position as the world's top luxury brand for men.
Valentino: Clothing customization.
Valentino is a global luxury brand of haute couture and haute couture. Its products include haute couture uniforms, garments and a series of accessories, including handbags, leather shoes, small leather goods, belts, glasses, watches and perfumes.
Valentino's creation expresses modern humanism and pays attention to the personality of the wearer. The same characteristics can be found in concepts, products and retail stores: from unique haute couture works to ready-to-wear collections and accessories for men and women, from glasses to fragrance and specialty stores, Valentino is an elegant, fresh, exquisite, excellent and unique model.
Saint Laurent: Fashion
YSL, the abbreviation of Yves Saint laurent, translated into Saint Laurent in Chinese, is a famous luxury brand in France. It was founded on August 1936 by Yves Saint Laurent, who was born in Algeria, French North Africa. Mainly including fashion, skin care products, perfume, bags, glasses, accessories and so on.
Summary:
There are really too many luxury brands, which run through food, clothing, housing and transportation, and can't finish writing [covering your face] [covering your face]
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