Traditional Culture Encyclopedia - Hotel franchise - Summary of Qingming small holiday work
Summary of Qingming small holiday work
Summary of Qingming small holiday 1 20xx Qingming small holiday, xx weather is sunny, suitable for travel, the supply of tourism products is sufficient, and the tourism market is safe and orderly. During the festival, colorful folk tourism activities, splendid rural tourism, self-help tour of go on road trip and flower viewing tour have become the main choices for tourists during the Qingming holiday. Under the correct guidance of the Municipal Tourism Office and the correct leadership of the county party committee and the county government, all members of the county tourism committee cooperated closely and strengthened supervision, achieving the goal of "safe, smooth and satisfactory" holiday tourism. The work is summarized as follows:
I. Basic information
During the three days of the "Qingming Small Holiday" this year, the county's toll scenic spots actually received X tourists, an increase of X %; year-on-year; Ticket revenue 1 10,000 yuan, up by x% year-on-year. Among them: Xidi received X tourists, up by x% year-on-year, and the ticket income was X million yuan, up by X% year-on-year; Hongcun received X tourists, up by x% year-on-year, and the ticket income was X million yuan, up by x% year-on-year. During the period, the county's tourism was orderly, and no major tourism safety accidents and complaints about tourism responsibility occurred.
Second, the main features
1, the flower viewing tour continues to be hot. Spring is a good time to go hiking and enjoy flowers. With the Qingming grave-sweeping army, especially in Tomb-Sweeping Day this year, the sunshine is bright and the climate is comfortable, which is conducive to enjoying the flowers. Rape flowers in Kecun, Lu Cun, peach blossoms in Wuli and tulips in Shilin Scenic Area have attracted a large number of tourists to take photos before, and the reception in the scenic area continues to be hot. During the Qingming small holiday, Shilin Scenic Area * * * received X tourists, up by x% year-on-year.
2, self-driving cycling tour to sing the leading role, special accommodation sold out. Due to holidays, sunny weather, the demand for sweeping and beautiful flowers, etc. Self-driving and cycling photography tours have become the darling of tourists, and family, friends and classmates have become the mainstream of Qingming go on road trip. Most tourists come from Anhui, Jiangsu, Zhejiang, Shanghai and other provinces (cities), and the number of go on road trip in our county has accounted for more than x% of the total number of tourists. Strong tourism enthusiasm makes hotel accommodation hot. Farmhouses and restaurants around the scenic spots in our county are booming, and homestays and inns in hot spots are often hard to find, which significantly improves the economic benefits of tourism.
There are many highlights in folk tourism activities. During the small holiday, a series of colorful folk tourism activities, such as Xidi ancestor worship, "Hongcun Aju" performance, flower riding experience, strawberry picking, etc., are also deeply concerned and sought after by the market, especially urban groups, attracting a large number of tourists to visit and experience. During the Qingming small holiday, the performance of "Hongcun Aju" received X tourists, up by x% year-on-year.
Third, the main practices
1, targeted publicity and marketing has achieved practical results. First, in 1 month, seven sets of CCTV's "Local Country" column and Suzhou's "Life 20xx" column were invited to shoot with the ancient villages Xidi, Shilin, Hongcun, Lu Guan and other scenic spots as the background, dig deep into xx food, folk customs and other resources, and introduce the humanities and geographical landscape with xx characteristics from the perspective of tourists. From the beginning of 1 month to the beginning of April, they were on CCTV and in Suzhou. Second, actively integrate into the tourist market in East China, enhance the brand awareness of xx flower viewing tour, and participate in the fourth most beautiful flower viewing resort selection activity organized by East China Media Alliance. Kecun and Lucun won the most beautiful flower viewing resort in East China, and Kecun won the go on road travel base. And through the float parade, photography exhibition and other forms of external display, dozens of media in East China to follow up; The third is to take advantage of the opportunity of "China Youth Travel Alliance Supplier Conference" held in Hangzhou. Through active docking invitation, on June 18, more than 70 travel agencies in China turned to xx to inspect Xidi and Hongcun, and held a special promotion meeting for xx tourism in Shu Qi Lake Hotel. The county tourism commission focused on the main line of "characteristic tourism and tourism+",focusing on the four seasons products and new formats of xx. Huang Hui Tourism Group and Jingxi Company mainly introduce scenic spots and new products. The fourth is to determine the theme slogan "Huang Gu called Miao, South of Huang-Welcome to xx" and xx tourism lg, and promote XX with the help of Huang brand.
2. Make careful arrangements to ensure the stability of the tourism market. Although the Qingming small holiday lasts only three days, the tourism and related industries in the county give up their rest and stick to their posts. In order to do a good job in the Spring Festival holiday tourism, our county held a deployment meeting of the county's 20xx holiday tourism in Tomb-Sweeping Day, May Day and Dragon Boat Festival on 10, and all members of the county tourism commission arranged holiday statistics in advance according to relevant requirements. The county tourism comprehensive management law enforcement bureau has strengthened its daily supervision work. Before the festival, we went to Daguling Scenic Area with the county price legal instructor to carry out a special inspection of farmhouse prices. County traffic and traffic police went to Hongcun to carry out a special inspection of "black cars" and jointly carried out inspections of business households in important scenic spots with the Market Supervision Bureau and the Price Bureau. At the same time, strengthen the publicity of comprehensive law enforcement, and publicize in Xidi and Hongcun scenic spots by setting up publicity information desks, placing publicity boards for comprehensive law enforcement of tourism management, and distributing brochures. Issued the Notice on Doing a Good Job in Tomb-Sweeping Day, May Day and Dragon Boat Festival in 20 14. Tomb-Sweeping Day holiday work is arranged in advance, and on-site inspection and guidance are conducted in scenic spots, hotels and tourist passages to solve various problems encountered by tourists and urge tourist reception units to actively do a good job in holiday reception services.
3. Use activity carriers to explore the tourism market. First, do a good job in the deep integration of festivals and tourism, such as underground car race, 168 yellow super cross-country race, Xihong ancient road 0 km cross-country race, introduce preferential policies related to various events, arrange appropriate cycling, flower viewing, hiking and photography routes, make full use of various activity platforms, rely on various media and multi-channel publicity, and strive to enhance the influence and popularity of xx cycling and flower viewing photography tour; The second is to combine the characteristics of the flower sea in spring, conduct online and offline publicity and marketing with various scenic spots, Wanjia Hotline, Sina Anhui and Today Headlines, and plan a series of activities such as "enjoying the flower sea, enjoying" riding ","looking for the most beautiful flower fairy "and" Hongcun Aju ". Thirdly, Huang Hui Group cooperated with Travel Network to launch an activity with the theme of "inspiring travelers and discovering the beauty of western delivery", and recruited eight experts from tourism media to experience the scenic spot on the spot. Through the whole map and live video broadcast, they wrote -4 experience articles, and made use of the platform of media experts, Le Tu Travel Network and its cooperative media for a two-day special promotion.
The "Qingming" holiday has come to a successful conclusion, and the tourism economy in our county is growing well, but there are still shortcomings, and relevant links need to be strengthened, such as: First, the products of flower viewing tour need to be improved. First of all, the traffic shortcomings of flower viewing tour need to be solved. Most of the flower viewing areas in our county are in the far city. In some places, buses are not available, and the "car-free family" is blocked outside the scenic spot. Whether it can be solved temporarily by "one-day tour" bus remains to be investigated by relevant departments; Secondly, the infrastructure such as parking lots and tourist toilets in the flower viewing area needs to be further improved; And the product structure of flower viewing needs to be enriched. There is only one kind of characteristic flowers in different flower viewing areas, and the supporting entertainment facilities are relatively lacking, which makes the content of flower viewing slightly thin. Second, smart tourism projects in some key scenic spots need to be further improved. If the full coverage of WIFI scenic spots is not realized, the monitoring ability of scenic spots is insufficient, and other problems need to be further improved.
Summary of Qingming Small Holiday During the 20xx period in Tomb-Sweeping Day, the weather in our city was mainly cloudy to cloudy, with sporadic rain in the morning and evening, and the temperature dropped slightly due to the rainfall, which was generally suitable for outdoor activities. The whole city went out to sweep the graves, and foreign tourists followed. The tourism market is joyful, peaceful, safe and orderly. The holiday situation is summarized as follows:
First, the tourism market is hot.
During the three-day holiday, our city received self-driving tourists and high-speed rail tourists from xx and other places. Tourists are enthusiastic and many scenic spots are full, especially the flower viewing activities in counties (cities, districts) such as xx are sought after by many tourists. Up to now, the city * * * has received xx million tourists, up by x %; year-on-year; Tourism revenue reached xx billion yuan, up xx% year-on-year.
Second, the main features are obvious.
Suburban tourism is very popular. Limited by the short holiday time, suburban leisure, rural tourism and other short-distance tourism are the' main markets' for Qingming tourism. Farmhouse business is booming all over the city, and the reception volume is generally higher than usual. The reception volume of many distinctive farmhouses has increased significantly.
(2) Grave-sweeping and hiking have become the mainstream. Besides sweeping graves and visiting relatives and friends, people will also go to scenic spots and villages to enjoy the scenery, taste delicious food, fly kites and experience agriculture.
(C) Tourism products are rich in activities. During the Qingming period, our city was rich in tourism activities, and xxx attracted many citizens in our city to help the elderly and take care of the young, travel with the whole family, or call friends, travel together, and visit in succession.
(4) Self-driving tours are gradually increasing. With the rapid development of highway traffic, the increasing number of private cars and the improvement of tourist facilities, the number of go on road trip in various scenic spots has greatly increased, and go on road trip has become the first choice for surrounding tourists.
Iii. Effective working measures
(1) Make careful arrangements and make early preparations. According to the Notice of the Provincial Tourism Commission on Doing a Good Job in Holiday Tourism in Tomb-Sweeping Day and the Emergency Notice on Doing a Good Job in Holiday Duty in Tomb-Sweeping Day, our bureau attached great importance to it, issued documents in time, started the holiday tourism coordination mechanism, arranged personnel, and urged all preparations to be put in place.
(two) strict duty, information flow. Our bureau earnestly implements the duty system, clarifies the responsibilities of the personnel on duty, insists on taking the shift on duty, ensures the smooth flow of information 24 hours a day, enthusiastically provides consulting services, and promptly handles all kinds of travel-related disputes to ensure that the tourism market in the whole region is stable and orderly during the Qingming small holiday, and there are no major tourism safety accidents and major complaints about the quality of tourism services.
(3) Strengthen security and investigation. The leaders of our bureau attach great importance to tourism safety. Before the festival, they issued documents to arrange and deploy the safety and service guarantee of the tourism market, and made unannounced visits and spot checks on the xx tourism market on X, X and xx, requiring all county (city, district) tourism bureaus to do a good job of supervision in strict accordance with the relevant requirements of the state, province and city, further implement safety responsibilities, improve the safety system and emergency plan, strengthen the investigation of hidden dangers in key parts, and strengthen the emergency duty and information reporting system to ensure the whole city. During the small holiday, xx, the party secretary and deputy director of the Municipal Tourism Bureau, as the shift leader, went to the crowded scenic spots in time to conduct spot checks on holiday operation and safety management, check the safety management system, and ask tourism enterprises to implement various preventive measures, strengthen the investigation of potential safety hazards, and put an end to serious accidents.
Summary of Qingming Small Holiday Work 3 20xx Summary of Tomb-Sweeping Day Tourism Work This year's Qingming Small Holiday, the weather in xx is fine and the temperature is suitable. Traditional festivals, outings and short-term suburban tourism have opened the prelude to the tourist season. The tourism market in our city has warmed up in an all-round way, forming the first tourism peak after the Spring Festival. According to statistics, the city * * * received X million tourists, and the actual total tourism revenue was X billion yuan. * * *, the main scenic spots included in the city's statistical monitoring scope, received X million tourists and the actual tourism income was X billion yuan.
First, the flower viewing leisure continues to be hot.
During the holidays, rape flowers, cherry blossoms, tulips and azaleas around the city continue to bloom, and seasonal fruits such as strawberries also enter the picking period. Tourists swim in the flower sea, pick on foot, linger, taste farm dishes, experience rural labor and other special activities full of rich rural flavor, attracting a large number of tourists. Xxx makes tourists full of praise, and its quiet and beautiful ecological environment, natural natural landscape and simple rural lifestyle attract tourists from all directions.
Secondly, sacrificial tourism in Tomb-Sweeping Day has become a custom.
As an important traditional festival of sacrifice in China, many citizens choose to go back to their hometowns to pay their respects and mourn. Red tourism has obviously warmed up. Red tourist attractions such as xx Martyrs Park, xx Memorial Hall, xx Former Residence and xx Former Residence have become educational bases and red classrooms for people to relive history and inherit the heroic spirit. Many tourists take advantage of the Tomb-Sweeping Day holiday to lead their children to visit the martyrs' cemetery, cherish the memory of the martyrs, consciously carry out the education of patriotism and revolutionary tradition, realize life, carry forward positive energy, and remember that our happy life is hard-won.
Third, the effect of festival publicity activities is obvious.
A variety of festival marketing activities were carried out before the festival, such as xx, which organized county (city) tourism bureaus and tourism enterprises to participate in domestic and international tourism fairs, further enhancing the visibility of xx tourism and attracting many foreign guests. According to statistics, during holidays, foreign tourists are mainly tourists such as xx, accounting for more than x% of the provincial tourism market.
During the Qingming small holiday, the Municipal Party Committee, the Municipal Government and the Municipal Tourism Bureau attached great importance to the holiday tourism work, with adequate preparation, strong market supervision and orderly work. Before the festival, xxxx Qingming travel guide was released, and the surrounding areas of Star City were visited, and Qingming small holiday was held. During the festival, we patrol the places where tourists are concentrated. There are no major complaints about tourism safety accidents and tourism service quality in the city, and the tourism market is safe, civilized, harmonious and orderly.
- Previous article:Which hotel can I see in Changsha Orange Island Fireworks?
- Next article:Which is better, Phoenix Hot Spring or Shangjing Hot Spring?
- Related articles
- What is the telephone number of the marketing center of Meng Jie Building in Quzhou?
- What about the surrounding facilities of Nanning Zhonghua Garden Community?
- Taiyuan Shengli Bridge West takes a bus to Jinxiu Shengdian Hotel on Qianfeng South Road.
- What's the telephone number of Dehong Zhong Xuan Yangming International Marketing Center?
- Notes on Springs of Stars and Aesop's Fables
- How to get to Beijing Yuanshan Hotel from Dongzhimen Station by bus?
- How many kilometers is it from chiping gas station to Weishan Lake ancient town government?
- What does the Pikatang Ranch hatching egg say about a room without animals?
- Manage security systems
- How far is it from No.6 Shengkai Street in Huangpu District, Guangzhou to Taiping Town in Conghua District?