How can I attract potential customers by doing part-time publicity?

This requires you to know how to promote knowledge online. At present, the network promotion method applicable to the Internet is community promotion.

The so-called community promotion is actually the most common way of network promotion, that is, posting in a community with a huge flow of people, and including the link of your own website in the post.

When doing community promotion, we should pay attention to the following points:

Don't send pure advertising information in the community, which will only make people feel disgusted, but will reduce their credibility.

It is best to leave contact information such as QQ number to establish contact with netizens, and on the other hand, you can add it to your own QQ group.

You can send valuable information news on your website to other communities, preferably original. Or write: if you want to see more relevant information, please see here (the address of your own website), for example, for your situation.

wechat promotion:

macro array, wechat is also playing the circle economy, so you need to finish your own wechat circle: micro-contacts-personal micro-signal execution.

micro-sharing, with valuable sharing, users will be attracted to know you better, and then you can screen potential customer groups-use the subscription number.

Micro-economy means creating value by service, transforming benefits by value, and doing well after-sales service to create a word-of-mouth circular economy-service number implementation.

We can strictly formalize the three types of WeChat into three rings, which are closely linked when implementing enterprise WeChat marketing:

Personal WeChat, that is, social circle, and making good use of this circle is like SNS marketing on the Internet.

enterprise wechat-subscription number: this is generally shared by media, but after secondary development, it can have various online sales functions such as shopping mall and group purchase, just like embedding an APP in wechat.

enterprise wechat-service number: it is still used by enterprises, but this kind of service is generally used by enterprises, such as banks, airlines, hotels and other industries. Comparatively speaking, the service number tends to do services silently, which is a passive marketing tool.

Weibo promotion:

Topic planning: Weibo, a spoof, is very entertaining, meeting the needs of many netizens in Weibo to consume light entertainment information. It means that this topic has a wide audience and has the basis to become a public topic. Generally, popular events are mostly in this way: interesting content-part of following the trend-key people, specific channels to spread-following the trend as a whole.

event marketing promotion: event marketing is a means and way for an enterprise to arouse the interest and concern of the media, social groups and consumers by planning, organizing and using people or events with celebrity effect, news value and social influence, so as to improve the visibility and reputation of the enterprise or product, establish a good brand image, and finally promote the sales purpose of products or services.

in a nutshell, event marketing is to create news-worthy events by grasping the laws of news, and to spread this news event through specific operations, so as to achieve the effect of advertising.

activity marketing promotion method: activity marketing refers to the marketing method that portal operators plan online and offline activities with strong participation around the portal itself, in order to achieve the goal of active website users and users to drive more new users to participate, which is easy to operate, and general websites often have related activities. Design an activity and then spread it in the industry circle.