Traditional Culture Encyclopedia - Hotel franchise - Merchant Alliance Activity Plan_How to Plan Merchant Alliance Activity

Merchant Alliance Activity Plan_How to Plan Merchant Alliance Activity

In order to strengthen the strategic partnership between merchant alliances, major merchants will jointly organize a series of activities. So how to write an activity plan? Below I will introduce to you the relevant information about the merchant alliance activity plan. I hope it will be helpful to you. You helped.

Business Alliance Activity Plan 1

1. Conduct a publicity activity of unprecedented scale in Xiushui. The brand image and popularity of franchised merchants will be greatly enhanced. This event is definitely going to be eye-catching.

2. Activity content:

1. Organize a large advertising and publicity convoy to patrol the county and various towns for several days. The fleet size is to strive for each franchisee to have one (so far there are fifty-four franchisees, that is, a fifty-four advertising fleet is organized), and at least thirty advertising vehicles must be ensured. The scale is huge and definitely eye-catching. At the same time, several people on both sides distributed leaflets.

2. TV station subtitle advertisements. Groups of five to ten merchants are divided into several groups and take turns advertising subtitles on TV stations for a month.

Third, organize a large-scale exhibition and promotion activity. At the opening of the exhibition, hold a large-scale theatrical performance.

3. Organization and preparation of the event:

In view of the previous printing of business brochures, some people are spreading rumors outside that we just want to make money by printing picture albums through activities. Therefore, for this event, franchisees who are enthusiastic and willing to contribute to everyone will be selected from the franchisees to form a preparatory committee. Everything is operated by the preparatory committee (such as finance, business relations, etc.). This website is only responsible for assisting in promoting the work.

4. The expenses incurred by this activity will be shared equally by each participating franchisee.

Merchant Alliance Activity Plan 2

1. Purpose of the activity

Attract customers to learn about the project and strengthen word-of-mouth promotion of the project;

Maintain relationships Relationship with cross-industry alliance business customers;

Provide more potential customers for product sales;

2. Event location

In the early stage, Tangluyuan Demonstration area and model room

Later activities will be held at Tangluyuan House Sales Department

III. Activity time

Early stage: based on actual situation

Later period: During the warm-up activities held by the Tangluyuan project

IV. Event personnel

Promising customers in cross-industry alliances

V. Event notice

Early stage: Bring customers to the project demonstration area through the business of alliance merchants, and channel personnel inform the project information machine on-site of the details of the activities;

Later stage: Channel visits or phone calls to invite customers to participate in the project Weekend warm-up activities organized by the project.

VI. Activity content

(1) Early stage:

Through the agreement reached between the channel personnel and the alliance merchants, the customers of the alliance merchants came to our project site Carry out photo-taking and other activities. During the entire photo-taking period, Tangluyuan channel personnel will explain the project on-site and present project materials;

After the photo-taking, in the name of rest, try to represent the customer as much as possible Go to the sales department, and the real estate consultant will give a relatively complete introduction to it and fill in the lottery tickets; through such a process, while promoting this project, it can attract a group of potential customers; thereby intercepting the target customers, Further promote real estate sales.

(2) Later stage

Activity process

Original table

Merchant alliance activity plan three

Activity theme : Home Improvement China Festival

The price will be more favorable according to your No. 2

Theme interpretation: This event is the first alliance of 9 first-line brands, the first event of the year, on-site bargaining , guaranteed to be the lowest of the year, the more customers who book, the more favorable the price

Event time: January 20th? March 2nd (Saturday) 13:00? 17:00 pm

< p> Event location: Swan Lake Hotel

Participating brands:

Meijia cabinets, Ruili IKEA sliding door wardrobes, Mona Lisa tiles, TATA wooden doors, lifestyle baroque floors, and quality ceilings , Mousse Mattress, Anhua Bathroom, Fairy Tale Forest

Activity voucher:

"Pre-sale Card" card value is 50 yuan, card purchase value:

1) With the pre-sale card at the event site, customers can go to the gift collection office to receive a value-for-mop gift (mop bucket);

2) This card is a valid voucher for participating in all activities in 3.2 (i.e. no card cannot participate in this event);

3) This card is non-refundable;

4) The customer who placed the order can use the "Pre-sale Card" to join the alliance at the event on March 2 Any order can be deducted from the payment of 300 yuan.

Event content:

1): Factory discounts and prices are up to you

At the event site, the CEOs of the 9 major brand factories in the First Alliance personally signed and approved discounts, New Year Gift, huge discount

2): Spend 50 yuan and enjoy a special discount of 2,400 yuan

The "Pre-sale Card" purchased for 50 yuan can be used up to 2,400 yuan, and you can enjoy every On the basis of the special price of each brand, an additional 300 can be used to offset the purchase price. No cash will be given and no change will be given.

3): Grand prize of free purchase of RMB 10,000, luxury home appliances award

Grand prize of free purchase

Each brand has a grand prize of free purchase of RMB 4,999 (the brand Order customers will be drawn separately), and 9 free order prizes will be drawn on site. The more brands you order, the greater the chance of winning. The free order award will be directly used to pay for the goods. It will not be cashed and no change will be given.

Luxury Home Appliances Grand Prize

First prize: Ipad 22 people

Second prize: Midea refrigerator 3 people

Third prize: Midea steamer 10 people

Special note: The deposit for a single product in this event must not be less than 1,000 yuan. The deposit can be refunded within one week after the end of the event (March 9), and will not be refunded after the expiration date.

Activity process:

Customers purchase pre-sale cards? Receive gifts at the on-site gift collection point on March 2nd? Participate in bargaining? Purchase products? Draw a lottery.