What is the pricing method of Hanting Hotel?

Differential pricing method. The specific implementation of differentiated pricing of Hanting hotel chains usually has the following four ways:

1. Differential pricing based on customer differences. Mainly according to the different nature, level and habits of customers' consumption, the corresponding prices are set. For example, the price difference between members and ordinary customers, the price difference between special occupations and other occupations, the price difference between new and old customers and so on. Produce different prices according to customers' different consumption ability and demand.

2. Differential pricing based on product differences. For products with the same quality and different costs, enterprises do not price according to the proportion of different costs, but according to different appearances and styles. The fundamental reason for product differential pricing is that different styles and styles have different appeal to consumers. For example, the decoration style, although the connotation and quality of ordinary houses and zero-pressure houses are exactly the same, but the prices are quite different. Take the price of big bed rooms with different decoration styles in S shop of Baoding Hanting Hotel Chain as an example: ordinary big bed room (retail price) is 209 yuan, senior big bed room (retail price) is 239 yuan, and zero-pressure big bed room (retail price) is 259 yuan.

3. Differential pricing based on different geographical locations. This pricing difference is mainly due to different regions, which makes the same product set different sales prices in different regions. For example, the price of first class and economy class, the ticket price in different areas of the concert, the difference in house prices in different blocks and cities of the hotel and so on. Let's compare the average retail prices of Hanting hotel chains in Beijing, Shijiazhuang and Baoding in May 19, as shown in Table 2. As can be seen from Table 2, Hanting hotel chains have set different prices for cities with different levels of economic development, tourism development and personnel mobility. Hotel prices in first-tier cities are generally higher than those in second-and third-tier cities; Hotel prices in cities with good tourism industry development are generally higher than those in cities with weak tourism industry development; Hotel prices in cities with high turnover rate are generally higher than those in cities with low turnover rate. For example, Beijing has a high level of economic development, a good level of tourism development, a high turnover rate, high pricing and generally high hotel prices; On the other hand, it needs relatively low pricing. This can not only take into account the per capita consumption level of cities with relatively backward economic development level, but also enable hotels to obtain higher profit income from cities with higher consumption level and consumers.

4. Differential pricing based on time difference. In daily life, we can often see that the utility of the same product is completely different in different periods, and the customer's demand for this product is also different. When the demand is large, we can choose to raise the price to get more profits. On the contrary, in the period of less demand, we can attract more customers by lowering the price, so as to realize small profits but quick turnover.