Why are hotels on pre-sale now? Where to buy now? Hotels are on pre-sale.

Everyone should know that the tourism industry is sluggish this year. Now you can see that the most popular thing on the market is hotel pre-sales. Why are hotels being pre-sold now? There are also issues related to hotel pre-sales, let’s take a look at them together. Frequently Asked Questions

Why are there so many hotel pre-sales this year?

The epidemic is the biggest reason. Due to the epidemic, the travel industry has been greatly impacted, and everyone's demand for travel, travel, and business trips has been severely compressed.

In particular, the number of reservations for calendar rooms (rooms with clear check-in and check-out dates to distinguish hotel packages or room coupons) has dropped to about 10 per day.

Hotels are also anxious to survive, so they can only prepare for the future in advance. What's more, calendar houses and pre-sale houses have always been at odds with each other.

Why is everyone doing hotel pre-sales?

Really overnight, almost all travel businesses are doing hotel pre-sales.

It is understandable that OTAs are doing this. Ctrip, Fliggy, and Qunar are not left behind. Even platforms like Meituan, which mainly cater to the demand for same-day bookings, have followed suit.

Hotel groups also do it themselves, and the channels are generally in their own micro malls.

Traditional offline travel distribution is also being done. These people used to do foreign high-end customization, but now they are basically selling hotels.

There are other third-party platforms, whether they are those that did independent travel (Discover XX) or customized tours (Wuer XX), and of course there are also those selling disinfectant water and souvenirs during the epidemic.

On the one hand, there is really nothing left to do in the travel industry except hotel pre-sales.

It is estimated that it will be cool all year round when going abroad; so far, travel agencies have not allowed travel agencies to travel across provinces; except for airlines, other people may not be able to use the tickets; the scenic spots Disneyland and Chimelong are both It's not open yet.

On the other hand, how quickly can funds be withdrawn from pre-sales? Having cash flow during the epidemic is the key.

Is hotel pre-sale really that simple?

If you just sell room vouchers, it is really simple. But selling is only the first step. In the later stage, there are a lot of troublesome things such as reservation, write-off, use, refund and change.

One of the big reasons why so many third-party platforms do not allow cancellations or changes is that they only deal with the sale, but not the subsequent series of processes, or leave all the subsequent processes to the hotel. deal with.

Everyone who has worked on a product knows that the forward process is very simple, but the reverse process is cumbersome. Selling something is very simple, but the post-service services will make you have a headache.

Xiyoujun is also a veteran, and the pitfalls that Fliggy stepped on during the pre-sale are still vivid in his mind.

Just to name a few examples, being unable to get an appointment, having the wrong product, or treating users differently... Fliggy spent a lot of time and experience solving these problems in the later stages. There are more regulations now.

Except OTA, other channels lack control over hotels. To put it another way, if a consumer buys a coupon to make a reservation, but the hotel keeps telling you that it is fully booked, or that all the rooms are unavailable for the date you want, there is nothing you can do. Refund information

Why must hotel pre-sale products be returned at any time, expired, or without loss?

1) The itinerary is uncontrollable under the current epidemic situation

Air ticket capacity has not yet been restored, so air tickets to some destinations are still not cheap.

It’s not bad to travel around, you can get there by car. But for those who have stocked up on Yunnan and Sanya in advance, the cheap hotel prices are only one of them. Ultimately, it depends on whether the air tickets are cost-effective.

I have stocked up on non-refundable hotels in advance, in case the air tickets are too expensive then, will I lose money?

Moreover, the epidemic situation abroad has not improved, although it is under control in China. However, there is still a possibility of recurrence in some areas.

If you happened to buy a pre-sale product in this area, and you couldn’t go or return it in the end, wouldn’t it be a huge loss?

2) Hotel pre-sale products will not incur any cost if you do not make a reservation. Since there is no cost, it is natural to refund

This is true for pre-sale products and calendar products. A big difference is that the calendar product will determine the check-in date and check-out date. Locking the room for consumers in advance will incur costs if they don't check in.

Hotel pre-sale products are completely virtual products, and costs may only be incurred after the check-in date is determined.

Since there will be no cost, why can’t we return without loss?

3) Due to the epidemic, the hotel price system has collapsed this year, and hotel prices are not the lowest, only lower

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A high-end hotel is a good example. I remember that the price they offered to PuXX was 2,999 yuan for two nights, and then the price they later offered to Ctrip was 2,699 yuan for two nights.

PuXX ships first, and Ctrip ships later. As a result, this product on PuXX will be charged a handling fee for returns. I think those who bought it would be very depressed when they saw the lower price later. Fortunately, Ctrip offers free refunds.

This cannot be blamed on the platform. Xiyoujun himself is often slapped in the face. Because of the epidemic, this is an era in which the hotel price system has collapsed. There is no lowest price, only lower price.

So, all I can do is recommend hotels that offer free refunds and changes.

Why can OTA channels be able to return at any time, return after expiration, and return without loss, but non-OTA channels often cannot do this?

1) Limited by marketing methods

Many third-party platforms have no traffic and rely on dissemination by hotel employees or others. We can't spread the word in vain, so we will use part of each order to reward those who spread the word, and we will give money immediately once the transaction is completed.

If the consumer refunds the money, the third-party platform has no way to ask the communicator for the money back.

Most of the products in the hotel micro-mall cannot be returned for this reason.

2) Due to one’s own will

It is difficult to take out the money that is already in your pocket. It is more difficult to come up with money that has already been spent.

Many non-refundable pre-sale prices seem very cheap, but they are actually gambling on your write-off. Once a certain percentage of consumers fail to write off, they make money.

As for those that have expired refunds and can be refunded at any time, naturally all orders that have not been written off will have to be refunded. You will suffer a loss on the price of pre-sold goods, but the security is much higher.

How to ensure the safety of consumers’ funds? Why do hotel pre-sale funds need to be supervised?

Isn’t there a third-party platform that is conducting hotel promotions these days? I see His children's circle of friends said that 8 million yuan was pre-sold in half an hour. To be honest, I was really worried.

This is a question of where is the safest place to put money?

I think the safest place for money must be in Alipay. Alipay’s funds are held in banks and cannot be moved by the platform and merchants can take them. Less than.

Secondly, it is a large OTA platform. Do you think Ctrip and Qunar will go bankrupt? Even if it may happen in the future, it is almost impossible in the next 2-3 years.

Again, it’s the hotel itself

Finally, it’s some other unknown third-party platforms. I still say the same thing, even Baicheng has not been able to survive this epidemic, and those third-party platforms have the highest risk factor. Even if there is no risk in the first place, if something goes wrong, everyone will refund the money together. Once a run occurs, I believe that few third-party platforms can handle it. Of course, platforms that cannot refund are excluded.

Furthermore, third-party platforms are also the favorite to play overbooking. For hotel pre-sales, consumers pay first. The more oversales, the more interest-free loans you get. Which hotel should be pre-sold?

OTA, I have always been optimistic about it. Ctrip, Qunar, Fliggy, Tongcheng, and Meituan are all doing hotel pre-sales. The policy on refunds and changes is surprisingly unified. You can return at any time, after expiration, and without loss. There is no problem with financial security, and the hotel prices you get are far better than other platforms.

Of course, there are still some differences between each company.

Ctrip is strong in the supply chain. I believe everyone will find that Ctrip’s overall hotel pre-sale products are very cost-effective.

The advantage of Fliggy is that Huabei can store hotels in Huabei and pay them back the next month after making the reservation, without any capital cost.

Qunar and Tongcheng are distributors of Ctrip. The products are the same and the prices are the same.

As for Meituan, new students who have just joined the company will have to pay a lot of tuition fees to move from low-end and mid-range same-day hotels to high-end and luxury pre-sale hotels.

Tuniu? The stock price has fallen to the floor recently. I wish you well.

The biggest problem with the hotel’s own micro-mall is traffic, because without traffic the only solution is distribution. Once the opening of distribution is opened, the distributor must be given a commission for each transaction.

It is this logic that causes most hotels’ own micro-malls to be unable to be refunded or modified.

I recommend significantly fewer hotel self-operated micro-malls this year. In this era where prices are not the lowest but lower, it is so important to return at any time, return after expiration, and return without loss.