Traditional Culture Encyclopedia - Hotel franchise - Highlights and offers of Wuhan Commodity Shopping Festival
Highlights and offers of Wuhan Commodity Shopping Festival
Wuhan New Year Shopping Festival
This year's New Year Shopping Festival lasted from January to February, 28, and experienced the Spring Festival and Lantern Festival. Including the city's department store retail, supermarket chains, household appliances, e-commerce online shopping, commodity markets, catering services and exhibition industries; It consists of shopping, e-commerce, catering, commodity market, exhibition, cultural tourism integration and life service (vegetable market, beauty salon). Unified name, unified image, unified theme, unified publicity, unified time. " The linkage of cities has formed a pattern of grand momentum, rich content and outstanding characteristics.
New Year Shopping Festival
From January 14th, 28 to February 8th, 28, the 32nd Wufangzhai Tangyuan Festival was held in Wufangzhai Restaurant.
on January 18th, 335, 41, 25 and 3 famous brand restaurants were organized to carry out the "Joint Exhibition and Joint Marketing of New Year's Eve".
on January 22nd, ——1, organize Hubu Lane, Qing Ji Street and Shouyi Garden to launch "Chinese Snacks Spring Festival Exhibition".
shopping festival features
Wuhan New Year Shopping Festival, with seven good shows, 13 key business districts and 11 characteristic commercial streets, has increased the supply of high-quality goods, expanded the import of characteristic high-quality goods through multiple channels, met the demand of domestic consumption upgrading, and combined with the new international consumption fashion, carried out distinctive, innovative and popular marketing activities such as new product launches of famous brands at home and abroad and exhibition of imported goods. Wuhan will also promote "Wuhan Must Eat Restaurant" and special brands, promote Jingchu Chinese cuisine, and carry out activities such as joint sales of family reunion dinner, food street promotion, "online catering" and Han Wei Spring Festival exhibition. And encourage large and medium-sized brand hotels to remain open during the Spring Festival to enrich people's lives. Efforts will be made to realize the year-on-year growth of the reunion dinner hosted by 3 brand hotels in the city, and the catering consumption in the city will increase year-on-year. Invite overseas students in China to have a New Year's Eve dinner, taste China snacks, participate in folk activities on the first day of the Lunar New Year, and feel the strong Wuhan flavor.
Multi-party shopping and comprehensive promotion
"Promote the Internet New Year Festival, develop online and offline interactively, and lead the new consumption trend." According to the organizer, Wu Shang, Zhong Bai, Shangzhong, Wuhan rural e-commerce companies and other network companies have innovated the advantages of network services, launched online happy shopping carnival and other activities, adopted special offers, group purchases, snap-ups, distributed coupons, discounted codes and other ways, combined physical store exhibitions with online marketing, made the traditional Chinese New Year market into a community, promoted mobile payment methods, and provided consumers with inexpensive goods and convenient services.
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