Traditional Culture Encyclopedia - Hotel franchise - What does OTA in the hotel industry mean?
What does OTA in the hotel industry mean?
Its work contents include: 1, responsible for negotiating with hotels or ticketing products in this province or popular tourist attractions, determining cooperation matters and signing cooperation agreements;
2. Understand the business conditions of the merchants and the consumption trends of consumers through various channels, and make marketing plans;
3. Be responsible for overall communication and coordination with cooperative merchants and complete information entry;
4. Upgrade and optimize the company's own products in combination with market demand and competitor dynamics;
5. Make statistical analysis on the data of the company's existing products to improve customer satisfaction;
6. Be responsible for online price monitoring, and maintain the balance and rationality of prices in all channels.
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