Characteristics of Hotel Products-Hotel Knowledge

Characteristics of Hotel Products-Hotel Knowledge

Hotel products refer to goods, places, services, facilities and other physical materials provided in the hotel environment. They are comprehensive, seasonal, non-storable, unpredictable, non-patented, highly dependent on information and unstable in quality. They are a comprehensive concept, different from hotel supplies. Below, I will share the characteristics of hotel products with you. Come and have a look!

Nonstorability

Hotel rooms and entertainment facilities cannot create value unless they are rented out for one day. As a combination of hotel products, it can't be stored like industrial products and sold later.

After purchasing the product, the customer only purchased the right to use the time-sensitive product. If it is not consumed in time, its value will disappear immediately and it cannot be carried and stored. For example, a standard room in a hotel can be sold to 400 yuan every day. If the room is not sold today, the value of today will be gone. It is impossible to save it and sell it tomorrow, because the value of tomorrow will still be there.

Nontransferability

Hotel products are not material products and cannot be transported. Although its sales sometimes need to go through intermediate links, its business flow and logistics are separated. After the product exchange, the guests get not specific items, but just a feeling or experience.

Guests staying in hotels only purchase the right to use hotel rooms and other facilities. Therefore, hotel products are different from material goods, and ownership can be transferred after transportation and exchange.

The simultaneity of production, sales and consumption

The production process, sales process and consumption process of hotel services are carried out at the same time or almost at the same time, that is, on-site production, on-site sales and on-site consumption of guests. This is the core difference between service products and tangible products.

This particularity determines that the production and operation of hotels are bound to be limited by the region, and the market scope is also limited to a certain extent. It is precisely because of this feature that it increases the difficulty of hotel quality control.

Unfpatentability

Hotel products, like other components of tourism products, are usually non-patented products. Non-patentability means that it is impossible for a hotel to apply for a patent for its own room decoration, dishes and service methods. Hotels can only apply for patents for their own logos and names.

It is precisely because of the non-patent nature of hotel products that when a hotel innovates a new product, such as a new service form or a new dish, when this new product brings good economic benefits to the hotel, other hotels will soon follow suit.

invisibility

The core of hotel products is service. Although guests buy tangible dishes and drinks while dining in the hotel, the important product of the hotel is service. Moreover, guests mainly enjoy the service melted in dishes and drinks, not buying. The tangible products of hotels are only carriers of intangible services. It can also be said that hotel products are a combination of tangible products and intangible services.

comprehensiveness

The existing forms of hotel products are very complicated. After purchasing, guests can enjoy the tangible products of the hotel, as well as the intangible services of the hotel, and enjoy a set of complex overall products such as the appearance, facilities, atmosphere and services of the hotel to meet the necessary needs. Hotel products are a combination of matter and spirit; Integration of software and hardware; Enjoyment, knowledge, art, information, intelligence and so on.

brand loyalty

As mentioned above, hotel products are non-patented, that is to say, when one hotel provides a product, other hotels can provide the same product soon, which leads to imitation of each other and basically the same product.

Therefore, for ordinary guests, it is of little significance to recognize only one brand, not to mention the psychological needs of consumers to pursue novelty, change to a new hotel, a new environment and a new consumption experience, so low brand loyalty is inevitable.

Service difference

Hotel services include a lot of manual labor, lacking unified standards and production control. Because the working methods, working attitudes and working skills of the staff are different, there will be differences between hotels, between different service personnel in the same hotel, and even between the same waiter and different guests at different times.

In addition to the above characteristics, hotel products also have seasonal characteristics, with strong demand in peak season and weak demand in off-season. In addition, hotel products are often directly affected by external factors beyond the control of the hotel industry, such as national policies, economic development, exchange rate changes, visa methods, natural disasters, social security and so on. , leading to the fragility of hotel products.

;