Five levels of seven-day hotel products

Five-level products are core products, formal products, expected products, extended products and potential products.

1. The core products are the basic benefits that guests need to stay in the hotel, and they are the services and benefits that customers really buy, that is, to meet the needs of accommodation or catering.

2. Formal products are the basic form of products provided by hotels and the part on which the core interests of hotels depend.

3. Expected products are attributes and conditions provided on the basis of general hotel products.

4. Extended products are services and benefits added by the hotel in addition to its core interests, and services added by the hotel to better meet the special needs of its guests.

5. Potential products are new products that the hotel may realize, showing the development prospect of the hotel and its interests of attracting consumers.