How does the hotel catering industry serve customers on WeChat

For the whole mobile Internet, coffee shop is a very traditional industry. When it comes to the mobile Internet, everyone will feel that a large number of consumers are living on their mobile phones at present, and they have many stops on their mobile phones, such as browsing, swiping Weibo, playing WeChat, playing games, watching videos, scanning QR codes and getting discounts. Because it is a hotel, restaurant and coffee shop industry, we pay more attention to the behavior changes of petty bourgeoisie and white-collar workers. Now we will find that as a petty-bourgeois white-collar worker, he always takes one or three mobile devices when he goes out: laptop, tablet and smart phone, which we need to firmly grasp.

Six measures of network marketing and WeChat operation

Wechat in hotels, restaurants and coffee shops has been operating for about half a year. There are six points to be noted in the operation:

First, the most important thing to do or not to do WeChat is to find out your own positioning and whether your customer base and WeChat customer base are well matched;

Second, whether it is to promote your Weibo or your WeChat account, the promotion of channels is very important. As an O2O company like us, there is a good channel, which is our offline channel. How to make good use of offline channels, lay these codes well, and how to use your offline personnel to guide your users to scan codes and become your active users is very important. Because of the overall operation, we found that simply laying code offline actually attracted a limited number of users. More importantly, some guidance from your offline staff. After they explain it to your users in a sentence or two, users will be more willing to scan the code for activation. So some promotion on the channel is very important. The channel promotion of our hotel is basically pervasive. Throughout the store, from the lobby to the elevator, corridor, until entering the room, and even on the toilet, you can see the QR code, which is convenient for guests to scan;

Third, the planning of activities is still carried out according to the needs of users. Pushing some promotional activities that you want to promote will cause great losses to users. Because we work hard to promote activities, the direct powder loss is great, but if you do something more interactive and interesting, plus some prizes, the user's activity will be higher;

Fifth, whether it's Weibo or WeChat, you also need your users to help you with word-of-mouth publicity. The function and experience of your product itself are very important; Sixth, it is also important that the content operated on public WeChat is loved and accepted by your users.

To sum up, first, from the hotel catering industry, if you want to do mobile Internet, you still need to build a better network infrastructure. The deployment of wireless WIFI is still very important, especially for businesses in life services. I have an obvious impression that the network environment is very important for hotels, which is a foundation.

The third point is an accurate analysis of your customer base. What kind of customers are your guests? What are his needs and characteristics? What is his consumption behavior on the mobile Internet? It will be more effective to do the overall operation and marketing in the later period after understanding it. There are also some things about content. Even if your APP is cool, it may not really bring customers. Whether the content you push is his core demand, so the operation of the content is very important, as well as the accumulation, analysis and mining of subsequent data.

As a traditional enterprise, trying an interconnection will not be effective immediately, which requires a process. The first is to convince the top management to have far-sighted ideas and attach importance to this matter from a strategic perspective. Then it will take some time to patiently form a team, develop and operate products, and gradually manage and accumulate customers, and then it will gradually produce such an effect.

President learning network point of view:

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