Traditional Culture Encyclopedia - Hotel franchise - 20 19: 65% of Tujia tourists choose family tours, and stay in homestays for up to 234 nights a year.

20 19: 65% of Tujia tourists choose family tours, and stay in homestays for up to 234 nights a year.

Recently, Tujia B&B released the 20 19 B&B development report. According to the report, in 20 19, Tujia B&B grew about 2 times as a whole, while high-quality B&B "preferred parents" and luxury B&B achieved 4 times growth.

The rapid development of the hotel industry has also increased its proportion in the accommodation industry. The report "Special Analysis of Online B&B Market in China in 20 19" released by Analysys at the end of last year shows that the proportion of online B&B in the overall online accommodation market has increased from 6.2% in 20 18 to 7.3%, and the online B&B industry is still in a period of rapid rise. However, the national and local policies put forward higher requirements for B&B's operation, and guided the B&B industry to develop in the direction of high-quality products and high quality.

Tujia B&B report also verified this point: for example, the average price of luxury B&B in Qiandao Lake, Lingshui, Ejina, Guigang, Alar and other 13 cities exceeds 1,000 yuan; Tujia Zan landlord's growth rate has more than doubled, contributing more than 70% of orders to Tujia B&B.

Quality B&B is very popular. 13 the average price of urban luxury B&B exceeds 1000 yuan.

In order to meet the demand of tourists for high-quality homestays, Tujia has launched "Preferred Parents" on the basis of Tujia optimization. By choosing houses with strong sense of design, perfect facilities and better service, it has become a benchmark case for the quality of homestays, attracting more tenants who pursue comfortable experience. In 20 19, "Preferred PRO" increased fourfold, and the number of houses increased to nearly 5,000, covering 24 domestic cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, and 25 foreign cities such as Osaka, Kyoto, Tokyo and Bangkok. Among domestic cities, the average price of 20 19 "preferred Pro" in Beijing, Shanghai, Zhoushan and Qingdao exceeds that in 900 yuan.

On March 1 day, 2065438, Tujia launched the industry's first white paper "B&B Grading Standard", which pioneered the B&B grading model and promoted the standardization of B&B quality services. By the end of 20 19, 12 and 3 1 year, the development of luxury goods B&B in Tujia has more than quadrupled, and the development of luxury goods B&B in Yunnan, Sichuan and Guangdong ranks in the top three. Jilin Province, Guangxi Province and Fujian Province are the fastest growing provinces, and the luxury homestays in the three provinces increased by more than 10 times in 20 19. 20 19 The average price of luxury homestays in Qiandao Lake, Lingshui, Ejina, Guigang, Alar Huzhou, Shizuishan, Alashan, Tengchong, Qixia, Huanggang and Beijing 13 cities exceeds 1000 yuan.

In addition to high-quality housing, high-quality and experienced landlord service is also a pain point for users. Landlords with excellent Tujia B&B will conduct regular assessment every month to guide landlords to provide more and better B&B services. In 20 19, the number of houses and orders of Tujia Niubi landlord increased by more than 2 times, and 70% of orders of Tujia B&B platform came from Niubi landlord.

The growth rate of Baise B&B in Baise, Huizhou, Nanchong and other minority destinations is seven times.

In recent years, the consumption capacity of third-and fourth-tier cities in China has shown a skyrocketing trend, and the actual consumption growth rate of many third-and fourth-tier cities has surpassed that of first-and second-tier cities, which has become an important element of China's economic development. Chengdu, Beijing, Lijiang, Chongqing and Xiamen are still the most popular homestay destinations in 20/0/9, but Baise (Guangxi), Huizhou (Anhui), Nanchong (Sichuan), mangshi (Yunnan) and Ruili (Yunnan) have become the most popular minority destinations in 20/0/9.

In terms of scenic spots, the most popular scenic spots in 20 19 are also quite few. Lijiang occupies three places, and Wangulou in Lion Mountain in Lijiang, Old Town of Lijiang, Huangcuo in Xiamen and Panda Mansion in Chongqing have become the punching places for new celebrities on the Internet.

65% tourists choose home travel clothes dryers and washing machines as necessities.

With the post-80s and post-90s joining Bao Da Ma Bao's army, it has become a travel choice for a new generation of Bao Da Ma Bao to take the baby out for a walk, or to travel with the whole family for three generations. According to Tujia B&B data, in 20 19, 65% of tourists chose family tours, of which 67% chose long-distance tours and 37% chose Zhou Bianyou.

For family travel and long-distance travel, of course, accommodation-related facilities must keep up, so houses labeled as "dryer", "washing machine", "tent", "kitchen" and "slide" are welcomed by family travel and long-distance travel.

20 19 best Tujia B&B

In 20 19, the annual consumption of Tujia B&B reached a new high. Mr. Li from Zhuhai, Guangdong Province spends 99,342 yuan a year, with an average price of 5,000 yuan. I stayed in the big villa for 18 nights.

20 19 The most expensive homestay comes from Moganshan area, and the daily price is as high as 39,888 yuan.

In 20 19, Mr. Li from Taizhou, Zhejiang Province traveled all over the world for 234 nights in 59 domestic and foreign cities.