Traditional Culture Encyclopedia - Hotel franchise - Directory of Hotel Service Psychology

Directory of Hotel Service Psychology

The first chapter is an overview of psychology?

The origin and development of psychology?

What is the essence of psychology in the second quarter?

3. What is the research object and significance of holiday hotel service psychology?

Fourthly, what is the research method of service psychology of festival hotels?

Chapter II Feeling and Perception?

Section 1 Overview of Feeling and Perception?

What is the relationship between sensory perception and hotel guests' behavior?

Section 3 Perception and Hotel Service Strategy?

Chapter III Memory and Attention?

Section 1 Overview of Memory and Attention?

Memory and hotel service strategy?

Section 3 Attention and Hotel Service Strategy?

Chapter IV Needs and Motives?

Section 1 Overview of needs and motivations?

What is the behavioral relationship with hotel guests in the second quarter?

Need to cooperate with hotel services in the third quarter?

Fourth, what are the motivations and service strategies of holiday hotel guests?

Chapter V Emotions and Emotions?

The first section is an overview of emotions and emotions?

What is the relationship between emotions and the behavior of hotel guests?

Section 3 Emotion and Hotel Service?

Chapter VI Hotel Catering Service Psychology?

What psychological needs do guests have for hotel catering?

Section 2 Psychological Strategies of Catering Service

Chapter 7 Hotel Front Office Service Psychology?

What are the psychological needs of guests for front office service?

What are the psychological strategies for front desk service in the second quarter?

Chapter 8 Hotel Room Service Psychology?

Section 1: What psychological needs do guests have for room service?

What is the psychological strategy of room service in the second quarter?

Chapter 9 Psychology of Leisure Shopping Service in Shopping Mall?

Section 1: What are the psychological needs of guests for entertainment and shopping services?

Section 2 Psychological Strategies of Leisure Shopping Service

Chapter 10 Interpersonal communication and complaining psychology?

Section 1: an overview of interpersonal communication?

2. What are the reasons for the complaints of holiday hotel guests?

Section 3 Handling of Guest Complaints

Chapter 11 Hotel Management Psychology?

1. What are the professional psychological quality requirements of holiday hotel employees?

Second, the psychological analysis of holiday hotel employees?

Third, how to motivate and manage the staff of holiday hotels?

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