【 Reference 】 Selected planning schemes of the marketing activities of the pub 1000 words.

Bar 1 Marketing Activity Planning Scheme I. Activity Purpose:

* Improve the brand awareness and reputation of real estate, and expand and strengthen the brand influence;

* Establish a good reputation of the brand in the hearts of customers;

* Create a large market in the south of the city and a quiet park-style living atmosphere;

* Create a hot sales atmosphere through activities to enhance popularity and drive follow-up sales;

* Achieve results: grand, grand, warm and festive.

Second, the core concept:

Before entering the sales center, two large inflatable Shuanglong arches are arranged to create a magnificent, warm and grand momentum; From the entrance of the sales center square to the entrance of the sales center, a welcome avenue is covered with a red carpet; The hostess dressed in Hanfu greeted the guests on both sides; Let all the customers present feel the VIP-like reception of the developer; There is a cold meal area on site, which provides exquisite' all kinds of western pastry' and drinks for customers present free of charge; Little Square has built a large aviation canopy as a customer area, and the aviation canopy is decorated with light blue gauze curtains. On-site customers can enjoy wonderful performances and delicious food while waiting for room selection.

At the beginning of the event, the guests announced that the electronic salute on the side of the main stage and the colored smoke on the theme backboard of the stage started at the same time, and invited special

Industrial power paragliding (banners and colored smoke can be hung on the back of the paraglider to congratulate the opening) performed in the air over the sales department, creating a grand, warm and gorgeous atmosphere at the whole event site and achieving a sensational effect; At the same time, the exciting acrobatics, professional martial arts group performances, Chinese etiquette and costume shows, large-scale song and dance performances and other wonderful programs at the event site brought visual impact to customers and enlivened the atmosphere at the scene.

Third, the theme of the event:

Four. Activity time: 09: 00 am on July 5th, 20xx-12: 00 am.

Verb (abbreviation of verb) Location: Real estate sales center

Participants of intransitive verbs:

Seven, site layout:

1. There are various colored flags on both sides of the road entering the sales center, and two 20-meter-long Shuanglong inflatable arches are arranged at the intersection. From the main entrance of the sales center square to the red-carpet Yingbin Avenue at the entrance of the sales department. On both sides of Yingbin Avenue, there are four hostesses dressed in Hanfu holding olive branches to greet the customers present, so that customers can feel a festive, atmospheric and grand atmosphere as soon as they enter the event site; At the same time, it also makes customers feel at home;

2. A large aviation canopy is set up in the square in front of the sales center as a customer area and a cold meal area. Customers can enjoy exquisite snacks and drinks while waiting for the room selection, and enjoy the wonderful performances in the stage area. The main stage area is equipped with theme background board and professional sound, and the electronic salute and colored smoke on the theme background board are arranged on the side of the stage. At the same time, the high-altitude powered paraglider created momentum in the air, creating a grand, warm and magnificent atmosphere for the event site.

Eight. Activities: on-site opening lottery, interactive games, house purchase lottery; Professional group martial arts performance; Chinese etiquette fashion show; Difficult acrobatics; Large-scale song and dance performances; High altitude powered paragliding, etc.

Nine, program flow:

serial number

time

Jim

Program content

1

07:30—08:00

All field staff are in place; Everything is ready.

The cold food in the cold food area is ready.

2

08:00—08:55

Customer sign-in; At the same time, live music began to heat up.

three

08:55—09:00

The pilot activities of the host in different places are about to begin; The cold dining area began to provide all kinds of exquisite snacks and drinks for the customers present.

four

09:00—09:05

The host appeared.

Introduce the contents of this activity and related information of the project, and announce the start of the activity; At the same time, the cold fireworks on the side of the stage and the colorful smoke on the theme background board began, and the high-altitude powered paraglider also performed in the air at this time.

five

09:05—09: 10

Program performance: opening dance performance

six

09: 10—09:25

The host appeared; Conduct the first round of house selection and lottery.

seven

09:25—09:40

The host appeared; Hold an interactive meeting

Happy darts: no one in the game has the opportunity to have 3 darts; The customer must throw darts at the target with balloons at the designated place; There is a small note in each balloon; If you get a balloon with a beautiful gift note, you can get a prize; If you prick a balloon with a thank-you note, there will be no reward.

eight

09:40—09:55

The host appeared; Conduct the second round of house selection and lottery.

nine

09:55— 10:00

Nightclub program performance

Professional Wushu group performance

10

10:00— 10: 15

The host appeared; Carry out the third round of house selection and lottery.

1 1

10: 15— 10:30

The host appeared; Hold an interactive meeting

Sucking table tennis: 2-3 customers participate in the competition at a time; Every customer must use a straw to suck ping-pong balls from one bowl filled with ping-pong balls to another empty bowl. You can't use your hands to assist in the game; The customer who sucks the most table tennis in the specified time is the winner; The winning customer can get a beautiful gift.

12

10:30— 10:45

The host appeared; Carry out the fourth round of house selection and lottery.

13

10:45— 10:50

Nightclub program performance

Chinese etiquette fashion show

14

10:50— 1 1:05

The host appeared; Carry out the fifth round of house selection and lottery.

15

1 1:05— 1 1:20

The host appeared; Hold an interactive meeting

Happy kitchen: customers who participate in the game are divided into two groups; Two people in each group, one wearing an apron with a big pocket, the other blindfolded throwing fruits and vegetables at teammates outside the designated range, and the person wearing an apron picking up fruits and vegetables with the pocket on the apron. Play time 1 minute. The winner will get the most fruits and vegetables, and the winning team will get a beautiful gift.

16

1 1:20— 1 1:35

The host appeared; Carry out the sixth round of house selection and lottery.

17

1 1:35— 1 1:40

Nightclub program performance

High-difficulty acrobatic performance of district acrobatic troupe

18

1 1:40— 1 1:50

The host appeared; On-site purchase lottery

19

1 1:50

End of activity

Bar 2 1 marketing activity planning scheme, activity purpose

Through the analysis of the operating conditions and surrounding environment of this western restaurant, we must first make clear what problems we hope to solve through the Qixi marketing activities. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly for promotion? Different direct purposes will lead to different themes and details of activities.

According to the analysis of the general industry situation, the catering industry is not worried about no guests at home during the holiday season. For mid-to high-end western restaurants, I think it is more important to create a good image and consumption atmosphere of the restaurant and attract the attention of the target groups in advance through the analysis of the target consumer groups (mainly 20-40-year-old groups), as well as the packaging and early promotion of the theme of the event. Simply put, it is how to better, more and more accurately grasp the target customer base before the festival to ensure the sales during the festival.

Step 2 refine your point of view

Attracting the attention of more audiences is the key to this marketing activity. No matter what form the activity is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience.

Policy import

1), target audience analysis of western restaurants

Considering three questions, who will go to a high-end western restaurant for consumption? How do they spend? What are the expectations in the consumption process?

High-end western restaurants have gradually become an ideal place for people to make friends, negotiate business and get together. In addition to consuming meals, consumers pay more attention to the environment and atmosphere. These people have established values, love life, have certain opinions and tastes, and they pay more attention to spiritual enjoyment outside the product itself.

According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40.

When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture.

Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

2) How to attract them?

Because the positioning of the festival makes it cultural, how can we hope to get the attention of the target group? During the activity, a unique high-end image of western restaurant was established with packaging full of Qixi culture. In order to meet the needs of the target audience, the theme of creative activities detonated the market; Visible discounts attract more target groups to join.

3) Differentiated highlights of marketing activities

Hold a bachelor party for single customers aged 20-40. Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

Hold a couple party for couples aged 20-40. Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.

4), communication planning

The posters of the event are distributed in office buildings, shopping malls and downtown areas, mainly targeting the target population aged 20-40.

This day's advertising campaign created momentum.

During the event, coupons were issued.

5) Where is the profit of the western restaurant?

① The form of coupons during the activity will continue to lengthen the hot-selling cycle of western restaurants. It not only improves the daily sales of the restaurant, but also ensures its periodic high sales.

(2) Increase store sales with theme activities.

Part III Activity Planning

Theme Interpretation: Western restaurant, Valentine's Day and tasteful men and women seem to be three roles that are naturally closely linked. As a high-end western restaurant's Tanabata marketing activity, it is necessary to have substantial profit promotion and a promotion concept that can meet the psychological and spiritual needs of target consumers.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. So the theme of "looking for a more beautiful you" was drawn up. Firstly, the basic elements such as the background and time of the activity are defined literally. The second is to use the title that conforms to the psychological desire of the target group as a gimmick to achieve the purpose of attracting consumers' attention and fluency.

3. Direction and tonality of activities

Tonality: Wide range of styles, cultures and fashions.

Positioning: Marketing activities with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.

4. Form of activities

When the consumption reaches the amount of XX, the rebate voucher → prolongs the sales cycle of this western restaurant with intuitive profit-making promotion.

Theme activities in the evening → set off the audience, create news topics and expand popularity.

Pub 3 marketing activity planning scheme I. Activity purpose

Through Christmas planning activities, we can expand the hotel's popularity, strengthen emotional ties with customers and guide consumption, thus achieving certain economic and social benefits.

Second, the content of the activity

(1) Lobby activities

1. Activity time: 20xx65438+February 23rd to 65438+February 24th.

(1) Holiday carols: Beautiful Christmas carols are flying over the hotel, which is warm and peaceful. 12 plays all day, and plays different Christmas songs according to different time periods. On 23rd and 24th, every day 1 1: 00 to 13: 30, 17: 00 to 19: 30, guests will listen to xx playing cheerful music in the hotel lobby and enjoy the blessings brought by Santa Claus.

Cast member: to be determined

(2) Christmas delivery: Santa Claus carries a gift bag filled with colorful candy and chocolate, cruising in the hotel, bringing infinite joy and surprise to the guests.

List of Santa Claus personnel: to be determined

Time schedule: 65438+February 23rd to 24th, 8: 30 am to afternoon 17: 00, the lobby and all areas will be put in turn.

(3) Christmas sales

Prepare a dazzling array of Christmas gifts in the Christmas area of the hotel lobby. Including beautifully designed Christmas ornaments, chocolates, sweets, cakes carefully made by pastry chefs and so on. There are more traditional Christmas gifts for guests to choose from.

Requirements: Christmas gifts, chocolates and sweets are purchased by the finance department.

The food and beverage department is responsible for making Christmas cakes, providing display cases in the coffee shop, and the waiters in the coffee shop sell gifts, sweets and cakes.

(4) Christmas fund-raising: put a Christmas tree in the hotel lobby, invite guests to buy a wish card at the price of 10 yuan, hang it on the Christmas tree, and make a good wish for the coming year. All the money from the activity will be donated to the elderly in the nursing home to help the disadvantaged groups, and the money will be put into the donation box on the spot.

(B) Hotel large-scale theme activities

65438+February 23-24, the grand carnival night was full of stars, and various entertainment programs followed; Lucky draw, rich buffet dinner, traditional Christmas food, unlimited soft drinks and wonderful song and dance performances bring guests a carnival night. Christmas dinner is mainly western food, including (high-grade seafood, barbecue and so on. )

1. Activity time: 20xx65438+February 23-24 17: 00-2 1: 00.

2. Activity content: xx Hotel will present the Christmas magic brought by the luxurious feast in a colorful way. Christmas turkey with a fragrant lips and teeth, the feast of traditional and new Chinese cuisine, all kinds of exquisite cakes specially made by the hotel and wonderful live performances set off a strong Christmas atmosphere in the food. At the same time, the hotel has also carefully prepared exciting and stunning awards for its guests. Please join the revelers and enjoy the Christmas dinner in a fantastic Christmas atmosphere.

Event ticket sales: all staff ticket sales.

Layout of the sign-in desk and booth in the hall: ivory tablecloths, Christmas candles, flowers and sparkling candlelight all set off a rich festive atmosphere. Wine stalls are arranged in the hall, and in-store wine brands are launched, which can be sold by the cup. The catering department is responsible for the layout.

Dining form: buffet

Flow arrangement: 16:30- 17:00 Christmas songs (light music) will be played before the dinner.

The service staff wore Christmas hats and sent a unique Christmas snack to each table, surrounded by various sweets.

17: 00 (the marketing staff, the assistant manager in the lobby and the usher are responsible for guiding the guests). Participants enter the venue for dinner.

18: 00, the catering staff put out Christmas candles and the banquet hall was turned off. Waiting for the appearance of Santa Claus and angels played by the staff.

Santa Claus and the little angel stood at the back of the stage, danced with the music after the Christmas music started, and threw small gifts at the audience at the same time, which aroused the enthusiasm of the audience to participate in the activities.

18: 00— 18: 05 Santa Claus and angels distribute gifts, and the host tells the origin of Christmas and announces the start of the dinner, introducing the Christmas special activities of the hotel. The host needs to turn on the light when introducing.

18: 05-21:25 program arrangement

Note: The program is undecided.

Third, activity preparation

1. The marketing department is responsible for the hotel lobby and the event site.

2. Purchasing prizes for hotel activities.

3. The event site is located in X Hall of X Building and X Hall of X Building, where seats for X people are placed at the western dining table respectively, and a candlelight dinner is held (hosted by the Food and Beverage Department).

4. Make exquisite brochures and media publicity (the marketing department is responsible).

5. All hotel furniture (completed by marketing department and purchasing department).

note:

1. There are many participants in this activity, and each position needs to designate full-time responsible personnel according to the clear division of responsibilities in the area.

All the staff are wearing Christmas hats and decorations to serve the guests.

3. The Finance Department is responsible for signing and sealing the winning ticket.

Bar marketing activity planning scheme 4 I. Activity theme:

Dance your youth and show yourself.

Second, the activity object:

All students of foreign languages department

Third, the activity time:

_ year _ month _ day _ month _ day

Four. Event organizer:

Career development center for students of foreign languages department

Verb (short for verb) The purpose of the activity:

Our center held this marketing competition to improve students' interest in learning and their ability to apply what they have learned. At the same time, it is also an exercise of teamwork spirit, from which students accumulate experience to improve their comprehensive quality and accumulate for future work. We hope that students who are concerned about marketing can take this opportunity to further deepen their understanding and cognition of marketing.

Entry form for intransitive verbs:

Take the group as a unit, each group has 3-5 people, draw up their own group name and sign up as the monitor.

Seven. The specific process arrangement of the activity:

(1) Competition preparation:

1, the international liaison department went to the school to sponsor.

2. Apply for the venue needed during the competition and the 45 multimedia classroom in Yifu Building.

(2) Competition publicity and registration stage

Publicity means: through classes, leaflets, posters, banners, radio stations, etc.

1, the meeting informed the monitor of each class of the Department of Foreign Languages, and at the same time distributed leaflets on the actual marketing competition to explain the specific matters of the activity to them;

2. Contact the Xue Tong Society of the Department and post posters on school roads or comprehensive buildings for publicity activities;

3, at the same time in the form of radio and Internet publicity, publicity to every student as much as possible.

B. Registration method:

1, class registration: each squad leader receives the registration form and submits the registration form to the designated place of the student career development center within the specified time and works;

2. Registration at designated places: The center will set up registration points at schools and other places.

(III) Competition implementation stage (65438+February 5th 65438+February 6th)

Link 1: actual combat marketing. (65438+February 5)

Each team receives a certain number of products and sells them at the designated place within the specified time (65438+February 5) (see the attached chart for details). According to the sales performance of the team, determine the points accumulated by the team in this link. The sales method and promotion method are decided by each team.

Link 2: Results presentation. (65438+6 February afternoon)

After the actual sales, each team will display their sales achievements and experience in electronic form, and the judges will grade this link according to the performance of the players and the content displayed. (Electronic forms can be varied, such as word, ppt, photos, videos, etc. , the display content can be experience and sales experience, etc. )

Link 3: On-site marketing. (65438+6 February afternoon)

The participating teams will select a representative in the form of a team or promote related products on the spot, and the judges will score this link according to the performance of the players. (Note: There is no penalty for using Chinese in the third section, and extra points can be obtained for using foreign languages. )

(4) Grading and grading by stages

Appraiser: Appraisers are teachers, counselors and representatives of various institutions.

Scoring standard:

1, link 1 accounts for 6%, link 2 accounts for 25%, and link 3 accounts for 15%.

2. The total score of each link 100.

3, the corresponding reward, according to the total score of three links.

Eight, award setting:

First prize 1

2 second prizes

3 third prizes

Several awards for excellence.

Planning scheme of bar marketing activities. Highlight the cultural background and enhance the brand selling point.

Brands sell half products and half cultures. Tea enterprises can combine the natural regional culture and product culture of products and extract the most dazzling selling points of products on the basis of cultural background, such as historical allusions of tea products, beautiful legends, celebrities and tea. , so as to combine your own tea brand with the tea culture passed down by China for thousands of years, and make your own brand deeply rooted in people's hearts.

3. Packaging design should have brand planning and creative guidance.

We say that tea products sell high-grade tea, low-priced ordinary tea, gift consumption or people's own drinking, and tea packaging is very important. For example, some enterprises have designed lovers' tea that young people like, some teas are marked with filial piety, and some teas have outstanding health care effects. These good packaging designs all reflect the relevant brand awareness and unique creative design, so that consumers will put it down when they see the packaging.

4. Design products with different capacities and packages to meet different needs.

At present, there are many brands and varieties of tea in the market, which often make it difficult for consumers, especially those who have just come into contact with the tea industry, to choose, so packaging with different capacities will meet the needs of different groups of people.

In order to meet the different needs of consumers, tea enterprises can solve this problem through various packaging methods, thus occupying different price ranges and expanding the market share of products. For this reason, some enterprises have designed 50g- 100g packaging, which is convenient for people who travel frequently, and some enterprises have processed 3-5g capacity packaging for customers who are unfamiliar with tea products to try. Simple packaging with different capacities makes drinking tea no longer troublesome, so will the sales of products become smoother?

The planning scheme of the marketing activities of the pub. First, the positioning of the goods sold in the store:

Korean fashion women's wear is mainly knitted tops.

Second, the store decoration style:

Noble and elegant decoration style, the color of the store is mainly brown, supplemented by beige, and the decoration materials are mainly fiber, which reflects the beauty and curve of the buyer (female) and attracts customers into the store.

Third, the store staff:

2-3 shopping guides are required to have strong clothing matching skills, understand the fabric and production of clothing, and work conscientiously and responsibly. Cheerful and generous personality, strong affinity, strong language binding ability, can provide customers with good advice on dress.

Fourth, the promotion plan data design:

Promotion is a great weapon in the operation of clothing industry, which can not only promote the increase of sales, but also help to enhance the image of the store and establish long-term cooperative relations with customers. Combined with the survey results, we found that the opening time of First Avenue was not long, the passenger flow was not high, and there were not many customers shopping in Laifuer. We decided to set the promotion target group as our classmates and teachers. The school staff are concentrated and the age is suitable for the shopping group of First Avenue. The goods of First Avenue also meet the purchasing needs and purchasing ability of students and teachers. We have taken the following promotional activities.

1. Publish a report on our website to publicize our competition activities, in order to let more students know about our competition and attract more students from our school to buy goods in our store.

2. Put up posters in two campuses of our college before the official competition on 23rd to further increase the influence of the competition on our students. The poster indicates that you can enjoy preferential treatment if you hold our student ID card, hoping to get the support of our students to the greatest extent.

3. Before the competition, we will give lectures on our competition activities to teachers of various departments in two campuses, and issue vip cards to teachers of our school to make them our key customers.

4. From 23rd to 28th, during the competition every day, every morning, vouchers (65,438+00 yuan, 20 yuan, 30 yuan) will be distributed to the first floor of Fu, and people will be led to the store for consumption for half an hour. Put up pop posters in the store to attract scattered customers to our store to buy goods to the maximum extent.

We left a credit card for each customer during the investigation and welcome them to buy clothes in our store during the activity.

6. We put up the logo of the clothing store, and each hanger has a logo designed and made by us. Shopping bags are carefully prepared for customers, and sealed with logo after each sale, so that customers can remember this activity organized by our changeyou clothing store and "First Avenue". Let the consumers who enter the store leave a deep brand impression, and let the potential consumers who don't enter the store see our mobile brand promotion.

7. Induced consumption refers to what consumers get, such as gifts and discounts. At this moment, there are still many greedy people who can grasp the psychology of these people and help you do a good job in promotion. At Christmas, we carefully prepared small gifts for all consumers who entered the store to promote their consumption desire, and designed and arranged a special clothing area, taking the route of small profits but quick turnover.