How can hotels be managed to attract and retain guests? What can hotel management do to improve hotel performance?

Taken together, mid-range hotels have become the mainstream of the current hotel market.

The market is changing rapidly. How to accurately grasp the consumption preferences of mid-range hotel consumers?

Consumption characteristics of mid-range hotel consumers

The biggest characteristic of consumers in the Internet era is that they “want both cost-effectiveness and face.” Consumers can learn more about products with the help of the Internet. The following is a portrait and analysis of the values ??of customer groups of different age groups. Value orientation will also determine consumers' choice of hotel products.

The current development trend of hotels has reached the mid-range or high-end era. In addition to quality, consumers also pay more attention to the taste of the hotel. In other words, it has become increasingly important whether the hotel's style, decoration, and design can cater to consumers' preferences.

After meeting the above functional experience, the hotel must also satisfy the emotional experience of consumers.

In today’s highly integrated society, social and economic development has a greater impact on the hotel industry. Behind the hotel market is the crowd, and behind the crowd is the RMB.

Creating a personalized experience

Among hotel consumers born in the 1980s and 1990s, business travelers stay in hotels more frequently.

As mid- to high-end hotels become an increasingly common choice for domestic business travelers. During the high-intensity and boring business travel process, they will hope for more interesting, efficient and high-quality experiences.

Quality upgrade for sexual needs

No matter how many methods are used, the hotel industry needs to return to its essence - focusing on the core needs of consumers and providing more refined services.

For hotel accommodation, the core needs of consumers are always to sleep well, eat well, and live well. Everything else is empowering after satisfying these. As mentioned in the book "Influence" - our subconscious tendency to conform is a gold mine.

The key to hotel products is to use good products to meet the needs of consumers and give consumers an experience that exceeds their expectations. No matter what kind of product it is, it must focus on consumers.

The ultimate goal of mid-range hotels

The rise of mid-range hotels proves the consumption concepts of emerging consumer groups: the pursuit of cost-effective consumer products and the pursuit of high-quality lifestyles.

Therefore, the hotel industry must focus on the minds of consumers and combine its own advantages to choose the most suitable operation and management method. Whether it is innovation or sentiment, if guests cannot experience the hotel's core services - eating well, sleeping well, and living well, then everything will be in vain.