How to Edit WeChat Marketing Soft Text

There must be a very attractive title. People will take action because they are fleeing from pain and pursuing happiness. Reading the title is also an action. The title is advertisement. If there is no attractive title, the content of WeChat marketing soft article is useless, because you have lost the most important opportunity.

There are three most commonly used titles:

The first category: threatening; When people feel pain, they will run away. How would you react if you saw such a headline? "You know what? The washing machine is 64 times dirtier than the toilet. Maybe you are using such a washing machine ... "Do you really want to see if your washing machine is 64 times dirtier than the toilet?

The second category: beneficiary type; When people feel happy, they want to have it. How would you react if you saw such a headline? Is it really desirable that "the state subsidy 1 suite meets XX conditions and will not be invalidated when it expires"? Even if they don't meet the standards, some people may try to meet them, right?

The third category: curiosity; When people are curious, they want to know how they will react if they see such a headline. "Cats can drive! ! ! "You also want to know the details?

Section 2: curiosity amplification:

Curiosity is human nature, but people are lazy. If you expect him to read your article carefully, you must first arouse your curiosity. Before the soft article begins, you need a paragraph to amplify his curiosity. Only in this way can you keep your enthusiasm for a long speech.

Part III: Customer feedback

The quickest way to convince a stranger immediately is to get feedback from others, that is, comments and feedback from third parties, especially his friends. He needs a sense of security, he is worried about his misjudgment, and he needs advice. Knowing this, we can solve his inner anxiety in advance and let him have trust.

Only by reflecting these contents in the soft text can he trust your value and your products.

04 Part 4: Value Packaging:

What the customer buys is the value of the product, not the product itself, so you must tell the customer what the value of your product is and how to use it to play a greater role. You even have to tell the customer the story behind the product, how the product was born, why it was launched, how many processes the product used, how much effort it paid for the customer, and what effects and benefits it could bring to the customer.

Section 5: Introduction;

Content introduction is a comprehensive introduction to the product, so that customers can fully understand the benefits and characteristics of the product. You can include expert opinions, supporting documents, delivery, price, payment and other information.

Part 6: Call to Action:

You must give him a reason to act immediately. People are habitual procrastinators and don't even know what to do next. Call-to-action is the most easily overlooked part in many soft texts, that is, using clear and active words to call users to take action, or buying products, or filling out online forms, or calling customers to urge them to complete the next action you set in advance.

Section 7: Zero Risk Commitment;

Zero-risk commitment can eliminate the buyer's risk in any transaction. When you eliminate the buyer's risk, you also eliminate the main obstacle to the buyer's purchase. In this strategy, all you have to do is take all the risks between you and the buyer. Let them know that if they are not satisfied, you can simply refund their money or redo the work for free to make them satisfied.

If your customers say your products are attractive, I am still worried, because I have bought many products before, and the results are not satisfactory. If this time is the same as before, it is inconsistent with the introduction after receipt;

You can answer like this. If you don't agree with my introduction and are not satisfied with the product after receiving the goods, we don't deserve the money. You have the right to ask us for a full refund. We will immediately refund all the money you paid you. We won't ask you any questions.

At the same time, it should be mentioned that selling products online and adopting cash on delivery will greatly improve the customer's sense of security, so you need to provide such services, so that the customer will have no risk, and action is better than no action, so the possibility of taking action is greatly improved.

Section VIII: Frequently Asked Questions;

Although the soft text is very detailed, it will also miss some issues that customers are particularly concerned about. You need to consider the problem from the customer's point of view. You need to answer the questions in the soft text in advance. What kind of questions and questions will customers have? For example: delivery problems, quality problems, return problems, safety problems, use problems and so on. The more thoughtful you are, the more assured and satisfied your customers will be.

Whether it's WeChat marketing, Weibo marketing, or pure soft text marketing, it's finally the basic point of advertising through soft text. Therefore, we can learn from the above requirements in the process of soft writing; Next, we must choose the appropriate soft publishing media.