What are the promotion skills of travel websites?

A crucial job of website promotion is to improve the PR value of the website. There are many ways to promote travel websites, but almost all travel agencies have their own websites, and there are too many comprehensive travel websites to look at, so the competition is fierce. So what is the Lord going to do?

1. Build a website with DIV+CSS, which is clear in structure and easy to be searched by search engines. Search engines will search your content more effectively and may give you a higher evaluation.

2. Release of soft articles: Write some high-quality soft articles from the perspectives of tourists, industries and media, and publish them to large websites. If it can be reprinted and published by various websites, it will achieve good results. The effect of this method is that it can quickly improve the PR value of the website and achieve better results in search engines after increasing the weight. As a direct link brought by soft text, the conversion rate is often not high. It depends on the writing level of soft text. It is suggested to write soft articles from a business perspective, so that more visitors can trust your website more through questions and answers.

3. Link exchange: Link exchange is an important source of stable traffic for a website. This is also a difficult point in promotion, because when the PR value of the new website is 0, websites in the same industry are generally reluctant to exchange friendship links, depending on their own resources. When you exchange links, try to link with websites with high PR and high content quality, which is of great help to improve PR value.

4. Submitted by open directory project. If the website is of good quality, it can be submitted to Dmoz, Yahoo and Looksmart. These three well-known network directories can all be included, and the PR value will increase rapidly. In order to ensure the success rate, when the website is ready, try to submit a more detailed catalogue. Navigation stations such as hao 123, 265, 1 14, as well as some professional travel websites and website alliances, can bring good and stable visits. After being included, it is also an external link of your website.

5. Post in well-known forums, write some travel guides in popular forums, or travel agencies take photos with the group, and then leave the website. If your pictures are pasted directly from your website instead of being re-uploaded in the forum, quite a few professional users will find your website by looking at the address of the pictures, which is a good way to deal with some forums that do not leave a URL. If you can have a good creative theme, it will attract the attention of the majority of netizens and dare not even think about it.

6. Blog marketing: Set up a blog with tourism content on big portals such as Sina Blog or Sohu Blog, and send some tourism pictures and short texts with illustrations. There is still more emphasis on pictures here, and not many people look at the content of pure text. Now is the era of reading pictures. Taking a picture of your tourists sleeping on a long-distance bus, or taking a happy picture of the whole tour group, is more useful than any advertisement.

7. Peer-to-peer websites, whether wholesale or retail, will always promote the website when they appear on peer-to-peer websites. You can also join them, even if you can't get customers, you can communicate with your peers.

8. Mail marketing. E-mail marketing is an effective online marketing method, which is why many people receive advertising emails every day. What users hate is not email, but spam. Therefore, the first military rule of mail marketing is not to do spam, and strive to do licensed goods. Many old customers leave emails. If not, collect customers' emails. A greeting during the holiday season and a route recommendation before the tourist season can all have unexpected effects.

9. Search engines log in and submit domain names to major search engines, such as Google, Baidu, Yahoo, Sohu/sogou, TOM, Sina and Netease Youdao Search.

10, search engine optimization, now search engines are very important for the traffic of a website. If you don't make full use of other channels, it is likely that most of the visits to the website come from search engines. In fact, the purpose of this paper is to help travel websites reduce their dependence on search engines, but we must also admit that we can't ignore search engines. Ground agencies and hotels can work hard on some destination keywords and brand keywords, such as "Huangshan Tourism" appearing on the homepage, which will definitely have very direct benefits. The competition of destination keywords is fierce, so we should be prepared for a protracted war. There is no standard answer to the question whether to teach yourself search engine optimization or to find a professional service provider.

1 1, search engine advertisement. It is suggested that travel agencies organize a group to place search engine advertisements, just like placing advertisements in newspapers every day. Most travel societies use Baidu's advertising background, and they also know that it is necessary to put it in different regions and time periods, but the choice of keywords is still at a lower stage. For example, they will spend a lot of money to compete for "American tourism" and "Hong Kong tourism", but rarely do words such as "three-day trip to Hong Kong" and "Jeju Island tourism in South Korea", let alone put those strange keyword combinations. In addition, there are also shortcomings in the evaluation of input and output, and most of them are in the stage of seeing the number of clicks. You should know that search engine advertising is paid by click, and how much money and traffic you pay can be guaranteed, but this does not give you better input and output. Travel agencies should pay attention to the number of calls and even the final billing brought by search engine advertisements. Only in this way can they have the courage to continuously increase their budgets, so as to continuously expand their income from search engines.