Three Seasons Hotel Wangbeilou, Hong Kong

Nowadays, with the rapid development of science and technology, the speed of upgrading various products is getting faster and faster. Take the most familiar mobile phone as an example. Once upon a time, the mobile phone market in China was occupied by Nokia and Motorola. Later, businessmen found that the mobile phone market was huge and invested in factories. For a time, various domestic brands have mushroomed.

Of course, there are all kinds of birds in the forest, and there are many mobile phone brands, and their quality is inevitably uneven. After all, not all entrepreneurs are industry consciences.

As the saying goes, under the fierce market competition, some domestic brands are developing better and better, and can even compete with the hottest Apple mobile phone. Some brands are like a flash in the pan, which surprises everyone when they bloom, but the world has declined before it can appreciate its beauty.

This is the case with Gionee mobile phones.

Once upon a time, the slogan "Gold quality is the best in the world" was world-famous. The endorsement of Andy Lau, the king of Hong Kong, and Xiaogang Feng, the famous director, has upgraded the brand level by several grades and become synonymous with domestic high-end mobile phones.

Its most expensive mobile phone even sold to the sky-high price of 16999.

The time point of Jinli mobile phone from prosperity to decline should be 20 17 years.

In that year, in the first half of the year alone, Gionee's mobile phone turnover exceeded 654.38+0.5 billion, and its net profit exceeded 750 million. Although it has not developed rapidly in previous years, there is no sign of bankruptcy and delisting.

But in the second half of the year, a news shocked the world. Jinli's mobile phone capital chain broke, from profit to loss. By 20 18, the company's benefits plummeted and it had to start mass layoffs.

Although Li Jing has been trying her best to save herself, the situation has not developed in a good direction. In the end, the total debt of the enterprise has exceeded 20 billion yuan, and Li Jing is finally unable to return to heaven. No one can do anything but go bankrupt and reorganize.

It is said that a business empire as big as Gionee will not be overwhelmed by more than 20 billion debts. After all, its annual average sales will exceed 654.38+000 billion.

What's even more surprising is that when Gionee faced the bankruptcy crisis, Liu Lirong, the founder, faded out of people's sight, and seemed to pay little attention to the enterprise he founded.

In fact, Gionee executives also want to find Liu Lirong and hope that he can find a way to save the enterprise, but they have tried their best to find the whereabouts of Liu Lirong. Gionee's founder has escaped.

Liu Lirong made this choice for only one reason. He is the chief culprit of Jinli's mobile phone from prosperity to decline.

It was he who personally pushed his business empire to the abyss. Out of guilt or fear, Liu Lirong couldn't face his people at all.

Liu Lirong was born in Yiyang, Hunan. His parents are ordinary farmers and their living conditions at home are average. Because of this, Liu Lirong wanted to change his destiny through his own efforts since he was a child. He doesn't want to be trapped in a small mountain village like his parents and do nothing all his life.

After school, Liu Lirong studies very hard, and his academic performance is always among the best. He soon became the man of the hour in the school. Teachers also attach great importance to Liu Lirong. In their view, it is certain that Liu Lirong was admitted to the university. You know, at that time, being a college student in the village was a big deal.

/kloc-in the summer of 0/990, Liu Lirong walked into the college entrance examination room with the expectations of his family and teachers and his inner ambitions. A few days later, the results of the college entrance examination were announced. Liu Lirong lived up to expectations and was admitted to Central South University.

Four years of college time is fleeting, and Liu Lirong is about to enter the society. Different from today, college graduates at that time didn't have to think about finding a job at all. Liu Lirong was assigned to a research institute, a state-owned enterprise and a real iron rice bowl in Tianjin.

Most people dream of a job with stable income and no hard work, but Liu Lirong doesn't think so. He doesn't like to see the end of his life at a glance. It is impossible for such a job to completely change his fate and realize his ambition.

Soon after, Liu Lirong did something that his family and friends couldn't understand. He submitted his resignation letter to the leader and left the institute without nostalgia. After resigning, Liu Lirong came to Guangzhou, a paradise for entrepreneurs.

When he first arrived in Guangzhou, Liu Lirong, a stranger, did not choose to start his own business, but found a job in a foreign company. However, Liu Lirong was born with a restless heart, and he could not work for others safely. Not long after, he resigned again and moved to Zhongshan Ba.

Have to say, the timing of Liu Lirong's entry into the bully is very good, just in time for the company veteran Duan Yongping to lead the collective resignation. As a result, a lot of management positions were vacant in Xiaobawang Group. In addition, Liu Lirong was highly educated and capable, and was quickly taken by Yang Minggui, the general manager. As the position rose, the salary also rose, and soon became a core member of the group.

Later, Yang Minggui left the bully to start his own business and took him with him, so he became the vice president of Zheng Jin Group.

Kim Jong Group developed very well at first. The VCD produced by the company is sold all over the country, and the turnover is rising. It is almost time to reach the peak of life, but at this time, Ye smuggled chips.

Because Yang Minggui was not in the company at that time, the police had to take Liu Lirong away for investigation. Later, Yang Minggui fled to Canada, and Liu Lirong was under police surveillance for half a year. When Liu Lirong regained his freedom, the Kim Group was in chaos and on the verge of bankruptcy.

Despite his outstanding ability, Liu Lirong is powerless now, so he decided to leave Kim Jong-un and start his own company.

Because the last venture fell by the wayside, Kim Jong Group became Liu Lirong's meaning, so he named the new company "Jinli", taking a sentence from Kim Jong and Liu Lirong as a memory of the past.

The company was established, but Liu Lirong couldn't decide what to do at the moment. Finally, with the encouragement of friends and partners, he decided to enter the field of communication and make a mobile phone.

In Liu Lirong's words: "If we want to do it, we have to do the highest-end mobile phones in China."

Unexpectedly, his rhetoric was not very reliable at that time, but it was recognized by many partners. Originally, he only wanted to raise 40 million yuan as the start-up capital of the company, and these partners gave him 200 million yuan.

Of course, high-end mobile phones are not made. After all, China didn't master the core technology of mobile phones at that time, so at the beginning of its establishment, Gionee Group, like other companies, did some so-called shanzhai, and didn't touch the high end at all.

Even so, with the price advantage, Gionee's mobile phone sells well. In the first year, the company's sales exceeded 800 million yuan, and in the second year, the sales doubled. The business of the company is booming, but Liu Lirong is not satisfied with the status quo. He knows that the times are constantly improving, and enterprises will retreat if they don't advance.

The goal of making China people's own high-end mobile phones has been lingering in Liu Lirong's mind, and he has never forgotten it.

On March 25th, 2004, Liu Lirong invested heavily to establish Gionee Communication Research Center. In 2005, Gionee Group obtained a mobile phone production license, and since then, it has removed the label of domestic cottage mobile phones.

In order to make Gionee mobile phone famous, Liu Lirong hired Andy Lau, the most popular Hong Kong star at that time, as the company's image spokesperson, and also hired Xiaogang Feng, a famous director, to shoot advertisements himself. From then on, the slogan "Gold quality is the best in the world" became a household name.

At that time, the streets were full of billboards of Gionee mobile phones, and Liu Lirong's marketing methods were really sharp enough. Under the overwhelming publicity, Gionee mobile phone became famous in one fell swoop, and its sales volume reached an astonishing 4 million units in 2006.

But this is just the beginning.

The following year, Gionee's mobile phone sales doubled again, and in 2008, it sold 6.5438+million units, which became a myth in domestic mobile phones.

With the popularity of Gionee's mobile phone, Liu Lirong has become a celebrity in business, and his entrepreneurial experience has also become a legend that people talk about.

But great wealth often makes people lost, and Liu Lirong has not got rid of this curse.

After his success, Liu Lirong, who reached the peak of his life, lost his original enterprising spirit. He began to pursue pleasure, frequented high-end clubs and even indulged in gambling.

Moreover, it seems that Gionee's position in domestic mobile phones has been stabilized, and it has been desperate in this industry. There is no challenge to do it again, so he handed over Gionee Company to Lu and moved to the real estate industry himself, determined to create greater glories.

With the development of science and technology, smart phones appear quietly. In 2009, Apple released the iPhone3, which officially kicked off the era of intelligent mobile phones.

In order to keep up with the pace of the times, Gionee also launched a smart phone in a timely manner, but this smart phone has no bright spots and the quality is not flattering, so the consumer's response is average.

At this time, seeing Gionee's performance decline, Liu Lirong, who didn't play very well in the real estate industry, returned to Gionee again. His actions have given the entire Gionee Group great confidence. It is widely believed that under his helm, Gionee Group will definitely walk out of a broad road.

Back to the company, the first thing Liu Lirong did was to improve the commercial positioning of Gionee's mobile phone. He thought, "Earning 10 yuan for the poor is far less than earning 1 0 yuan for the rich 10 yuan." Therefore, he turned his attention to business people with deep pockets.

Soon after, Gionee Group launched a local fighter named "Gionee M20 17", and the price of its crocodile skin private customized version was as high as 16999 yuan.

At that time, this was definitely the price ceiling of domestic mobile phones. Many dealers question this and think that such a high price has no market in China.

However, Liu Lirong showed full confidence in the sales of this mobile phone. In his words, this mobile phone is designed to meet the special psychological needs of some high-end people.

In other words, this mobile phone is specially prepared for the rich, and there is nothing wrong with ordinary people.

As a result, Liu Lirong was immediately hit hard by sales. Not only did this local tyrant machine not sell well, but even many old users who thought that Gionee mobile phone was cost-effective, the sales of Gionee mobile phone declined more seriously.

At this point, it stands to reason that Liu Lirong should have realized that ordinary people in China don't like these vain things. What he should do is to make more efforts in product research and development and make a really cheap and powerful mobile phone.

But Liu Lirong faint breath a sigh of relief at this time.

He thinks that his mobile phone is not selling well, and the fundamental reason is that the publicity is not in place, so he spent another 6 billion on advertising with a wave of his hand.

Anyone with a little business sense should be able to predict that this practice is to abandon the basic principles, but at this time, Liu Lirong did not listen to his persuasion. As a result, it was obvious that, at his insistence, the huge sum didn't even arouse a splash, so he hit Shui Piao.

There is a saying that the house leaks in rainy days, and the sales of Gionee mobile phones here have not improved at all. On the other hand, Jin Li's image spokesperson frequently broke out scandals. First, Xiaogang Feng fell into the whirlpool of yin-yang contract, and then Joker Xue had an accident, which was tantamount to adding insult to injury to Gionee Group.

As a result, the money was spent, the sales of Gionee's mobile phone continued to decline, and the company's top management also put forward many constructive suggestions to Liu Lirong, but Liu Lirong turned a blind eye to these strategies that might turn Gan Kun into a profit, and instead pinned his hopes on the most unreliable one, that is, gambling.

Yes, at the critical moment of this company's life and death, as the founder of the company, Liu Lirong has lost his trace.

The top management of the company looked around like ants on hot bricks. This is not to say that the company can't operate without Liu Lirong. The point is that there are 6 billion public funds that disappeared with him. This is the company's life-saving money. You have to get it back.

So where did the culprit who caused the chaos in Jinli Group at that time go? It turned out that Liu Lirong was very worried when he saw that the Gionee Group he founded was too heavy to return. He thinks that only enough money can save the company now, so how can he get a lot of money in a short time? His first thought was gambling.

As a result, Liu Lirong, who lost his mind, took all his cash and the company's 6 billion public funds and boarded the flight to Saipan without much thought.

At this time, Liu Lirong was very confident that with his intelligence, he could kill Sifang in a few minutes and win a lot in the casino. Then all the problems of the company are solved, and his own Gionee Group can come back to life.

However, reality is often cruel. Liu Lirong is not a gambler, and no one in the world can win all the bets.

In the casino in Saipan, Liu Lirong gambled wildly, but the result was that he lost more and won less. If ordinary gamblers lose a lot of money, they will basically choose to leave the casino and fight another day.

But Liu Lirong is different because he can't afford to lose. If he wins enough money, his reputation will be ruined, so the more he loses, the crazier Liu Lirong gambles, but the crazier he gambles, the more he loses.

In this way, Liu Lirong gradually lost his sight. When Gionee executives got the news and rushed to Saipan's casino, they saw a chairman who had lost his mind and only knew how to bet wildly.

No matter how hard you try to persuade, Liu Lirong won't leave the casino. Finally, he was persuaded to be anxious and shouted, "Well, I'll bet this last one, and I'll go back with you whether I win or lose."

They all breathed a sigh of relief when he said this, but who knows that this is the last time, Liu Lirong actually put all his remaining bets, and the rumor is as high as $700 million.

However, God didn't care for this crazy gambler, and he lost unexpectedly.

Faced with such a result, Li Jing's executives can only sigh. They know that Li Jing is really hopeless.

20 17 1 1, Liu Lirong talked about Kan Kan at Jinli's new mobile phone conference and launched eight new models in one breath.

However, a few days later, a serious debt crisis broke out in Gionee Group, and all suppliers came to beg for payment. Liu Lirong, sitting as the chairman of the conference room, silently bowed his head in the face of the directors' expressionless accusations and questions.

Liu Lirong's last appearance in public was at 438+00 on February 6th of the same year, at the "Commercial Chess King Competition" held by Sina's headquarters in Beijing.

Then suddenly disappeared before the final. It is said that he fled to Hong Kong and stayed at Four Seasons Hotel in Hong Kong. This hotel also has a more widely known name: Wangbei Building.

As for where he went later, it is still a mystery.

With the disappearance of Liu Lirong in expect the unexpected, many suppliers haven't had time to process the payment. According to statistics, there are 648 creditors in Gionee Group, and the total debt is as high as 2 1 1000 billion yuan. Later, it was reported that Liu Lirong personally admitted gambling, but he said that he only lost10 billion and did not misappropriate public funds.

What is the truth? Times have changed now, and the parties don't know where they are. I'm afraid it's hard to find out. Liu Lirong's story always reminds us that no matter what we achieve, we should remain rational and keep in mind our initial intentions.