Why did Wang Jianlin's press conference on selling literature travel be delayed for one and a half hours, and R&F was once deleted?

20 16 is the best time for Wanda group and Wang Jianlin. At that time, Wanda Group spent tens of billions of dollars to acquire more than 10 overseas entertainment and film and television projects. However, what everyone didn't expect was that on June 2, 20 17, a CBRC document dealt a double blow to Wanda Group. Almost in an instant, all credit windows to Wanda were closed, and Wanda suffered an unprecedented financial crisis. In order to raise funds, Wang Jianlin had to cut his meat and sell his assets at a low price, which gave birth to this century transaction.

According to public information, the launch conference, known as the deal of the century, was delayed by one and a half hours. Outside the VIP lounge, a reporter heard the sound of Wang Jianlin breaking a cup, and the name of R&F was once deleted from the exhibition board at the conference site. The reason for the postponement of the press conference is naturally that the price has not been settled.

It turned out that Wanda initially agreed to sell 77 hotels at a price of 33.595 billion yuan, and now the price of selling all the shares of 77 city hotels is 65.438+09.906 billion yuan. As you can imagine, on the eve of the conference, R&F took advantage of the fire to keep the price down, which made Wang Jianlin, who was already in pain, extremely angry and even deleted the name of R&F. The public bargaining of R&F made Wanda sell this asset at least 60% off, so why not feel sad about Wang Can Jianlin?

To some extent, Wang Jianlin, the richest man in China, met some allies under the city. But Wanda encountered serious difficulties and had to bow its head. Getting cash is the best choice. For Sunac, the bond rating has been downgraded and compromises need to be made. ?

However, through this transfer, Wang Jianlin greatly reduced his liabilities and recovered huge amounts of cash. In fact, all three parties are winners. After this agreement, not only Wanda Commercial embarked on? Light assets? Brand management, Wanda cultural tourism is also on the road? Light assets? The road of brand management.