Traditional Culture Encyclopedia - Hotel franchise - What are the conditions for opening a new category?

What are the conditions for opening a new category?

In mature categories, almost every category has a strong leading brand. If new enterprises and new brands want to share a piece of cake, they need to adopt category innovation strategies to create new markets for enterprises, thus changing the competitive landscape. Opening new categories requires concentration, innovation and perseverance, so as to achieve the long-term top position of new categories.