Present situation and development prospect of hotel industry

The present situation and development prospect of the hotel industry are as follows:

First, the status quo of the hotel industry

Macroeconomic fluctuation is the main reason for the fluctuation of hotel industry. Looking at the overseas mature markets, there is a high correlation between hotel industry demand and GDP growth. Take the United States and South Korea as examples, all previous economic recessions will lead to a rapid decline in hotel occupancy, and economic recovery will bring about a simultaneous increase in hotel occupancy.

As an optional consumption, tourism has grown steadily with the increase of residents' income level and leisure time in recent years, which has formed a good support for the consumption of hotels, especially mid-range hotels. Compared with developed countries, China's tourism consumption and travel rate are still very low, and there is still a lot of room for development in the long run.

The supply of star-rated hotels continues to shrink. The hotel industry has fallen into a long-term downward channel. The number of star-rated hotels and the number of employees in accommodation enterprises have been decreasing year after year, and the supply of star-rated hotels has been decreasing.

Second, the development prospects of the hotel industry

The demand for hotels in first-tier cities such as Beijing and Shanghai is gradually saturated. It is the future trend for major hotel groups to seize second-and third-tier cities, and the mid-range hotel market will be the focus of the game between foreign brands and local brands in the future.

Although the prospect of the hotel industry is optimistic, the fierce market competition, soaring operating costs, rising guest expectations and other objective factors still make the future of the hotel industry full of challenges.

About 92% or 3% of employees who found their first job in the hotel industry intend to switch to non-hotel industry. With the increasing labor cost of hotel industry in China, how to play the card of "human resources" will become the key to the development of hotel industry.

Matters needing attention in hotel management:

1, you need to know the location of the hotel. Although the network channel is developed now, which reduces the superiority of the address, the location of the hotel is still a key factor. Many people not only consider staying in hotels, but also extend to other living spaces, and also consider many other factors, such as whether the transportation is convenient or not, whether there are shopping malls around, etc.

2. High-end hotels are not suitable for residential areas or low-end consumer groups. It is best to choose a quiet place for villa hotels, and the location of economical hotels needs to pay attention to the surrounding commercial facilities.

It should be noted that any hotel must stay away from areas with serious noise pollution such as expressway. Consider whether to start your own business or join a hotel brand. If you are a novice, you'd better choose to join a promising chain brand.