What should a hotel public relations manager do?

The work of hotel public relations manager:

1, according to the hotel's annual business objectives and the instructions of the marketing director, formulate annual advertising and various promotional activities plans, plan and organize the implementation of specific programs; Use all kinds of publicity media and public relations channels to quickly establish the hotel image and gradually improve the social visibility of the hotel;

2, widely understand and collect all kinds of tourism market information, determine the publicity focus and publicity strategies and skills in different periods;

3. Work closely with sales staff and relevant reception departments to do a good job in reception, especially for VIP guests;

4. Be responsible for arranging and making the latest information in the publicity rooms of hotels, paying close attention to peer information, mastering the public relations strategies and means of opponents, and taking corresponding measures;

5. Establish and maintain good relations with people from all walks of life, travel agencies, domestic and foreign trading companies, government agencies and news organizations, and publicize the image of the hotel in a timely manner;

6. Release news through the news media to introduce the latest service items and new management trends of the hotel;

7. Preside over the daily work of the public relations department, lead and urge subordinates to complete various tasks accurately and on time;

8. Formulate the work plan, management system and working procedures of the public relations department to ensure the completion of the above tasks.