The Brand Strength of Lecong Red Star Macalline

Lecong Red Star has a strong brand effect. In addition to the brand superposition effect of Red Star Macalline and Haoda, the joining of top domestic furniture manufacturers has also made Lecong Red Star a leading furniture mall in China.

Lecong Red Star Macalline quilt has established strategic cooperative relations with nearly 2,000 furniture brands, attracting merchants to enter the market and establishing win-win cooperative relations. The company has strict requirements on the scale, strength, product design and development ability, after-sales service and decoration image of the manufacturers stationed in Lecong Red Star Macalline. There are Milo, Top 100, Chivas Regal, Federal, Dynasty, Zhongxin, Cage, Parry, Mengmeisi, Hennessy, Left and Right Sofa, Window of the City, Gith, Yalan, Charm of Ming and Qing Dynasties and other famous brands.

Lecong Red Star has a complete range of home products, with various brand counters, covering suites, soft furniture, children's furniture, office furniture, hotel furniture, building materials, decoration and other fields. It has also set up a luxury European and American furniture museum of nearly 20,000 square meters, specializing in high-end European and American brands. Due to the abundant capital reserves of Haoda Investment and Red Star Macalline, and the strategic positioning of Lecong Red Star, Red Star Macalline and Haoda reached a strategic agreement: to benefit the people within five years, not to make a profit plan, and to serve consumers wholeheartedly.

In the world-famous Lecong furniture business circle, Haoda and Hongxing have made comprehensive long-term planning to benefit brands and consumers: in Lecong furniture business circle, Hongxing with superior geographical location has the lowest rent. Therefore, it is often more cost-effective for consumers to buy furniture in Lecong Red Star than in other shopping malls. Participating brands have also invested an important force in opening a direct store in Lecong Red Star. Brand manufacturers set up direct stores in Lecong, in addition to serving domestic and foreign consumers, they also have the following purposes:

1, check whether the new product can be recognized by consumers. Due to the large passenger flow of Lecong Red Star, retail consumers and professional buyers from all over the country and the world are bustling. Brand manufacturers often use Lecong Red Star's platform to test whether new products can be favored by consumers and praised by professional buyers around the world.

2. Processing export receipts. China's top furniture manufacturers are big furniture exporters. Foreign investors purchase furniture, and manufacturers will produce more products for emergencies in order to ensure timely and guaranteed delivery. Therefore, manufacturing enterprises have some export products. Under normal circumstances, manufacturers will only handle some foreign trade receipts through direct stores, and these excellent export products can be bought by consumers without much money.

3. Deal with the backlog of products. In furniture manufacturing, there will always be a backlog of unsalable products with good quality but outdated styles. After the new products are put on the market, there are also a number of products that cannot meet the main market demand. Manufacturers will deal with these products through cost price promotion. Of course, this is all handled through self-operated stores.

Therefore, domestic consumers will buy some high-quality products with high cost performance when they go to the self-operated stores of Lecong Red Star brand manufacturers, which are not available in red star stores and franchise stores in other parts of China. As a large-scale furniture retail and wholesale mall with global influence, Lecong Red Star's all-round three-dimensional service system is also well-known in the industry.

Lecong Red Star is a one-stop international garden-style large furniture mall and the first electronic information furniture exhibition center in Lecong: semi-open garden-style design creates a comfortable shopping environment; Only 500 meters away from the first ring of Foshan, Lecong Red Star enjoys a unique geographical position. High-tech intelligent information consulting system and 24-hour electronic security systems can provide customers with safe and reliable services; In addition to home business, it also provides guests with supporting services such as parking, car washing, catering, business center, Internet, Internet cafes, shopping wheelchairs for the disabled, translation, air tickets, train tickets, boat tickets, hotel reservations, and Shili Street home shuttle bus. There are buses that go directly to Jiaokou Station and Guangzhou Kengkou Station, and there are also many buses at the gate that can go directly to Foshan Bus Station. Red Star Macalline has also set up a service system such as unreasonable return. Lecong Red Star has been operating smoothly for more than a year and has been widely praised by furniture buyers at home and abroad.