Which group does k 1 1 belong to?

K 1 1 belongs to Hong Kong New World Group.

New World Development Co., Ltd. was founded by Dr. Zheng Yutong on 1970 and listed on the Hong Kong Stock Exchange on 1972. Later, it gradually developed into a large-scale developer rooted in Hong Kong, and now it is one of the constituent stocks of the Hang Seng Index in Hong Kong.

The name K 1 1 comes from "the combination of reality and excess" in eastern philosophy, which is essentially neutral. The unique neutral meaning of K 1 1 varies with individual sensitivity and perception, so all the projects of K 1 1 can provide different sensory experiences for customers.

K 1 1 is the first life brand in the world to integrate the three core elements of art, humanities and nature, and combine art appreciation, humanistic experience and natural environmental protection perfectly to bring out unlimited creativity and free personality, bringing unprecedented sensory experience to the public.

In each city, K 1 1 combines the tradition of humanistic life and historical geography in the surrounding area where the project is located, so that the humanistic art and life culture precipitated in this area can be revitalized, reshaped and recreated, and a unique K 1 1 multicultural living area can be created.

K 1 1 The Group formally entered the mainland light asset management market.

On March 6, 2022, K 1 1 Group, a subsidiary of New World Development Co., Ltd., announced that Shenzhen Xinyisi Business Service Co., Ltd. (hereinafter referred to as "Shenzhen Xinyisi"), a wholly-owned subsidiary of the Group, successfully won the bid for the commercial part management service project of Shanghai Jinqiao subway superstructure project, which was publicly tendered by Shanghai Pudong Shangcheng Real Estate Co., Ltd.

This is the first light asset management project of K 1 1 Group in China, which indicates that K 1 1 Group has officially entered the mainland light asset management market. It is understood that K 1 1 will introduce its "cultural sandbox" in Shanghai for the first time through the cooperation mode of light asset management.