How to write a good hotel prospect report

We can refer to the "Analysis Report on the Development Prospect and Investment Strategy Planning of China Hotel Industry in 20 16-202 1 year" published by Forward-looking Industry Research Institute, which shows that 20 15 year can be regarded as a turbulent year for the hotel industry in China. * * * Airbnb events abound in the economy; Hotel group and platform alliance marry for development; Technological changes such as cloud PMS, APP, WeChat and Alipay are changing the operation service mode of the hotel industry. Declining revenue of budget hotels and upsurge of brand investment in mid-range hotels ...

At the same time, hot words such as hotel new normal, merger and acquisition, internet plus, strategic alliance, cross-border cooperation, sharing economy and hotel asset securitization have become the focus of attention and discussion in the industry. In order to cope with the situation of slow growth, structural adjustment and power transformation under the new normal, the hotel market should first adapt to the rapid changes in the environment, understand and judge the industry trends, grasp the industry hotspots in the next few years, and guide the construction of a strategic model that can make decisions quickly and execute quickly.

In the rapidly changing business environment of the hotel industry, the light of strategy still guides the direction. At present, consumers' choices are changing, especially the consumption demand of the younger generation, and the competitive advantage will often disappear within one or two years. However, standardized replication is the basis for the expansion of chain hotels. If the products can't meet the changing needs of consumers and remain competitive, the company needs to constantly carry out new strategic actions, and at the same time establish and utilize multiple instantaneous advantages.