What are the five-level products in the hotel?

The five-level products of the hotel are core products, formal products, expected products, extended products and potential products.

As far as hotel products are concerned, they can generally be divided into five levels, namely, core products, formal products, expected products, extended products and potential products, which we call the overall products of the hotel.

The core products are the basic benefits that guests need to stay in the hotel, and they are the services and benefits that customers really buy, that is, to meet the needs of accommodation or catering.

The general products of hotels are the basic form of products provided by hotels, and they are the part on which the core interests of hotels depend, such as rooms, room supplies and catering supplies provided by hotels. General products are the material basis of hotel products.

The expected products of the hotel are the attributes and conditions provided on the basis of the general products of the hotel. For example, guests expect warm and polite hotel service staff, quiet and elegant environment, clean and tidy rooms, etc. Expected product is an indispensable part of hotel products, which directly affects the evaluation of the hotel by guests and is of great significance to product strategy.

The additional products of the hotel are the services and benefits added by the hotel in addition to the core interests, and the services added by the hotel to better meet the special needs of guests, such as room delivery service, business center service and laundry service provided by the hotel. Additional products can highlight the characteristics of the hotel, thus distinguishing this hotel from other hotel chains.

Potential products are new products that the hotel may realize, showing the development prospect of the hotel and its interests of attracting consumers. Hotel product strategy requires hotels to improve the effectiveness of hotel products from these five levels to meet the interests of consumers.

Introduction:

A well-equipped hotel is a hotel. Before the reform and opening up, mainland hotels were mostly named after hotels (mostly state-owned); In mainland cities, hotels known as "so-and-so hotels" are mostly built after the reform and opening up.