Why is the match between Lazio and Inter Milan held in Beijing?

After the Beijing Olympic Games, Beijing's strategic decision to build an international sports center city has made the government coordinate and support the holding of high-level sports events unprecedented. Holding high-level international football matches not only makes full use of the Olympic venues, but also greatly satisfies China people's desire to enjoy high-level sports events after the Olympic Games and greatly enriches people's cultural and sports life.

It is under this strategic thinking that the Beijing municipal government has also broken the routine and approved the hosting of two high-level international football matches, the Premier League Asian Cup and the Italian Super Cup, in just over ten days. In addition, the Beijing Municipal Sports Bureau and other relevant functional departments have also played an important role in coordinating the work of the "Bird's Nest" and the Beijing Workers Stadium.

Alice Chan revealed that in the contracts signed with Premier League companies and Italian professional football leagues, there is no special provision for the playing time of international football superstars and main players in the opposing teams, as in previous international commercial competitions. Because we find it unnecessary, Premier League companies and Italian professional football leagues want to show high standards more than we do, because they are trying their best to grab this market cake with a huge population of 65.438+0.3 billion cultivated after the Beijing Olympic Games.

Italian First Division, which has been televised in China for more than 20 years, was originally the favorite of China fans, but in recent years, it has lost its charm due to the influence of match-fixing, black whistle and financial crisis. For this reason, the Italian professional football league and the two participating clubs have a very strong desire to rebuild high-quality brands in the China market, which is also the motivation for Italy to always be eager to put this Super Cup in the "Bird's Nest".

In order to provide high-quality Italian Super Cup for TV broadcasters in more than 40 countries and regions around the world, senior leaders of Italian professional football league personally led people from Inter Milan and Lazio to Beijing to finalize the details of the competition, such as venue and accommodation. Inter Milan coach Mourinho, who is known as a "madman" in international football, personally came to inspect, refused to follow any media during the inspection, and devoted himself to implementing the preparations for the event with the organizers one by one, which shows his importance. During the inspection tour in Beijing, Inter Milan chose the lawn, the quantity of ice cubes, the specifications of the massage table and the cones with different specifications for training according to Serie A standards. The Italian Super Cup, from referees to caddies, was brought from Italy. They want to provide authentic Italian football to hundreds of millions of China spectators.

Alice Chan revealed that the main reason why Premier League companies accepted China's lower offer and chose to host this Premier League Asian Cup in Beijing was to seize the China market. In recent years, due to the mistakes in the sales strategy of Chinese mainland's TV broadcasting rights, the grand occasion that dozens of China TV stations broadcast the Premier League in turn has long since vanished, and its position in the hearts of China fans has plummeted. The low-cost landing of the Premier League Asian Cup in Beijing, including holding grass-roots training courses for coaches and high-density interactive activities with fans, is mainly to restore the reputation of the Premier League and find new channels for TV broadcast in the Chinese mainland market.

Alice Chan predicted that the hosting of the Beijing Olympic Games will accelerate the development of China's sports industry, and the commercial football models of Asian Real Madrid and Manchester United will soon become a thing of the past. High-end international high-quality events such as the Italian Super Cup will appear more and more in the sports market in China.

He revealed that with the gradual growth of a number of powerful China sports brokerage companies, such as Beijing Heli Wansheng and Beijing Gaode, their ties with international sports organizations are getting closer and closer, and higher-level football matches will appear in the "Bird's Nest" and "Workers' Stadium". At present, some companies have started preparations for introducing some stages of the European Champions Cup.