Why is the liqueur party on display in the "hotel"?

The annual National Sugar and Liquor Trade Fair sponsored by China Sugar and Liquor Group Company is the most important economic activity in the national food industry. No matter the scale, grade, participants, transaction volume and influence, it can be called "the first grand meeting in China", which is a grand meeting among manufacturers, sales enterprises and distributors in China.

Reason one: historical reasons.

The national sugar and wine party began on 1955. In the 1950s, 1960s, 1970s and 1980s, there was no "exhibition center" like today in every host city, so the sugar and wine parties at that time were held in relatively open "hotels and restaurants". Over time, it has formed the habit of "arranging exhibitions to attract investment" and the advantage of "holding exhibitions in hotels":

1, which not only exhibited the products, but also solved the accommodation problem to the maximum extent and saved the expenses.

2. The negotiation area of the hotel room is large and the negotiation atmosphere is relaxed.

3. The negotiation time of the hotel is 7 days, and it is "open" 24 hours a day and receives dealers 24 hours a day.

The second reason: the time for "Exhibition Center" to display business invitation is too short-1.5 days.

There has always been a saying in the national sugar and wine party-"the opening is the closing." Since the "Hotel Exhibition" usually starts five days before the opening of the Sugar and Wine Party, most enterprises and distributors have already completed the investment negotiation in the hotel during these five days, so when the Sugar and Wine Party opens, the distributors will go to the "Convention and Exhibition Center" at most, or simply go home or take part in the tour arranged by the enterprises. As a result, there are very few dealers in the exhibition center.

Enterprises in the convention and exhibition center often start processing products and prepare to go home the next afternoon, because few dealers come to negotiate, and most of them are locals. In this way, the phenomenon of "opening is closing" has been formed.

Reason 3: The booth fee of the "Convention and Exhibition Center" is getting more and more expensive.

The exhibition expenses of sugar and wine parties have also become a heavy economic burden for enterprises. Tens of thousands and hundreds of thousands of decoration booths will become waste in 1-2 days, and many enterprises are overwhelmed, and the effect of attracting investment is not obvious. Therefore, enterprises have come to the "Hotel Exhibition" to receive dealers in hotels. It not only has a good effect of attracting investment, but also saves accommodation costs. However, there is another advantage of attending the sugar and wine party in the convention and exhibition center, that is, using the platform of the sugar and wine party. It shows the image and product brand of the enterprise to the maximum extent, and shows the strength of the enterprise.