Traditional Culture Encyclopedia - Hotel franchise - Bishe hotel

Bishe hotel

On the basis of analyzing the market environment, consumer behavior and competitors of wine industry, this paper puts forward the market positioning strategy of wine group combined with the literature of market positioning theory.

Bi's goal: through the writing of this graduation thesis, master the basic scientific research skills of collecting and sorting out documents, and through the study of documents, reach a profound and comprehensive understanding of the research problems, thus greatly improving their professional knowledge.

Specifically, you can expand your research question a little.