What is a DM order?

1. Different definitions

DM orders refer to printing printed materials and mailing them to convey the information that the advertiser wants to convey to the target selected by the advertiser. means.

Brochures contain a very wide range of connotations. Compared with ordinary books, brochure design includes not only the design of the front and back covers, but also the lining, title page, content layout, etc. Brochure design emphasizes a sense of integrity, and designers especially need to have a sense of control.

A leaflet is a kind of printed matter used by businesses to promote themselves. It is usually double-sided printing or single-sided printing, single-color or multi-color printing. The materials include traditional coated paper and now popular paper napkin. Flyers are generally divided into two categories. One type is mainly used to promote products, publish some business information, or provide missing persons notices. The other type is voluntary publicity, such as publicizing people's voluntary blood donation, publicizing military conscription, etc.

2. Different contents

The brochure should pay attention to the substantive content, the more detailed the better, and highlight the core content of the product. The leaflet should pay attention to the slogan, that is, the advertising slogan. Simply stating the content, paying attention to the advertising language, and simple and attractive advertising content are the keys to success. The most common feature of the two is that they are used for publicity. The difference is that brochures are used more for daily business, while leaflets are used more for activities or promotions.

3. Different characteristics

In addition to mailing, DM can also use other media, such as fax, magazine, TV, telephone, email and direct sales network, counter distribution, dedicated personnel Delivered, requested by letter, shipped with product packaging, etc. DM can directly deliver advertising information to the real audience, while other forms of advertising media can only deliver advertising information to all audiences in general, regardless of whether the audience is the real audience of the advertising information.

In addition to effectively enhancing the corporate image, better displaying the company's products and services, explaining the product's functions, uses, methods of use and characteristics, leaflets are now widely used in exhibition investment promotion and real estate investment promotion. Real estate sales, school enrollment, product promotion, tourist attraction promotion, special franchise, brand promotion, hotel promotion, user instructions, listing promotion, etc.

Through media advertising, promoting companies that need to make leaflets will achieve better promotion effects.

Brochure is a form of visual expression that attracts people's attention in a short time through its layout and obtains instant stimulation. There are also many types of brochures. Due to differences in promotional content and forms, they are generally divided into policy brochures, religious brochures, craft brochures, corporate brochures, etc. Corporate brochures are the most used and common form today.