Piano’s development history

In May, Piano Cabinets officially landed in China after a year-long survey of the Chinese market and established a production base in Zhongshan, Guangdong;

In August, Piano Cabinets made their first The first direct-operated store officially opened, and "Piano" began its exploration of the Chinese kitchen cabinet market! During the year, we successfully opened 8 stores in Zhongshan Shiqi, Zhongshan Xiaolan, Shunde Daliang, Foshan Nanhai, Guangzhou and other places, creating a complete brand franchise management system! In May, the Piano Combo integrated cabinet flagship store with an operating area of ??more than 1,000 square meters opened grandly;

In July, Piano Combo participated in the 6th China (Guangzhou) International Architectural Decoration Expo. The "elegant, fashionable and romantic" style of integrated cabinets attracted the attention of exhibitors.

It successfully held the 2004 new product launch conference at the Construction Expo, becoming the focus of the Chinese cabinet market in one fell swoop and kicking off the nationwide investment promotion for Piano Combo integrated cabinets! In January, Piano Combo Integrated Cabinets built more than 120 franchise stores within two years of entering the market, which is the fastest development rate in the industry;

In March, more than 100 Piano franchise stores from all over the country No. Combo cabinet dealers gathered at the headquarters in Zhongshan to hold the 2005 annual dealer conference, where *** discussed the national market expansion plan and *** drew a beautiful blueprint for Piano Combo cabinets;

7 In July, we participated in the 7th China (Guangzhou) International Architectural Decoration Expo and held a new product launch conference, which attracted many participating merchants to negotiate. On-site investment signings reached 20, becoming a star enterprise at the expo;

July It successfully passed the ISO9001:2000 quality management system certification organized by the Quality Assurance Center of China Quality Association, which promoted the improvement of the company's comprehensive management level and marked that the company's product quality has reached a new level and reached international standards;

In August, it won the honorary title of "Top 30 Enterprises in China's Cabinet Industry in 2005" at the China Cabinet Industry Outstanding Enterprise Commendation Conference held by the Cabinet Professional Committee of the Furniture and Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce in Beijing;

In September Under the guidance of the brand plus channel route, and through the company's unremitting market development, the number of Piano Combo integrated cabinets franchise stores across the country has exceeded 200;

In October, Piano Cabinets added new products Ding, new Piano wardrobe products full of fashionable taste were successfully developed;

In December, more than 60 million yuan was invested to create Asia's first-class Piano Cabinet Industrial Park. It officially signed a contract with the German Schuller Company to plan and complete; In March, it was founded Asia's first-class Piano Cabinet Industrial Park was officially put into operation, with an annual production capacity of more than 60,000 sets;

In March, more than 200 franchisees gathered in Zhongshan and held a grand ceremony at the Guomao Hotel with the theme of "Brand 2006. "Harmonious Team Creates a New Myth of Wealth" National Dealer Annual Conference;

In August, it was organized by China Enterprise Culture Promotion Association, China Small and Medium Commercial Enterprises Association, People's Daily Market Newspaper, China United Business Newspaper, Brand Magazine, The results of the "4th China Market Brand User Satisfaction Survey" jointly organized by five units were announced, and Piano Combo Integrated Cabinets was awarded the "No. 1 Consumer Satisfaction Brand in the Chinese Cabinet Market";

In September, Piano Combo integrated cabinets created "business cards" for consumers with three categories of taste: fashion, nobility, and romance. ***9 new cabinet products were grandly launched;

September Piano The French Kitchen Art Life Museum, which was carefully built by Piano Combo Integrated Cabinets at a cost of more than 3 million yuan, grandly opened in Zhongshan;

In October, the headquarters of Piano Combo Cabinets opened nationwide with nearly 300 franchise stores We carried out quality service month activities within the scope, visited old customers, and the brand service was upgraded again;

In October, at the 2006 China Cabinet Industry Excellent Brand Enterprise Commendation Conference hosted by the Cabinet Professional Committee of the Decoration Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, Pi Arnold Combo Integrated Cabinets won two awards: "2006 China's Most Favorite Brand in Cabinet Industry" and "2006 Best Environmentally Friendly Brand in China's Cabinet Industry"

In October, the National Federation of Industry and Commerce Furniture Decoration Industry In the "MAX" Cup 2006 First China Cabinet Design Competition hosted by the Cabinet Professional Committee of the Chamber of Commerce, "Sixth Sense", the entry product selected by Piano Combo Integrated Cabinets, won the "MAX" Cup 2006 First China Cabinet Design Competition. Best Cabinet Fashion Design Award in the Competition; Faced with the booming cabinet market in April, Piano Cabinets firmly believes that only "professionalization" can lead to excellence! In order to adhere to the need of professionalization and brand core, starting from April 1st, all the original "Piano Combo" trademarks will be replaced with the new "Piano" trademark, continuing to write a more glorious chapter;

In April, Piano Cabinets held high the banner of quality cabinets, green cabinets, and humanistic cabinets, and won the honorary title of "National Olympic Sports Center Special Product". It is also the only cabinet brand in the cabinet industry to win this honor;

In April “Take-off 2007, Piano Cabinets National Distributors”

"Meeting" was held grandly. Nearly 500 Piano cabinet dealers from all over the country gathered together. You can feel the passion and inspiration emanating from "true feelings", "wisdom", "brand" and "innovation" everywhere.

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In November, the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce officially awarded Piano Cabinets the honorary title of "Top Ten Brands in China's Cabinet Industry in 2007". In March, Piano Cabinets and MGM, one of the world's top 500 companies, were awarded the honorary title. The company joined hands to create a huge order of US$6 million for the MGM Grand Hotel, the world's top hotel in Las Vegas owned by the company, and the product was widely praised.

In April, Piano. The "Olympic Sports Special Cabinets" prize-winning activity was launched simultaneously on Sina.com, Sohu.com, SouFun.com, the official website and 500 specialty stores across the country, with a click-through rate of more than 200,000 times, and the top 30 and best were finally selected. The Creativity Award was announced! The event attracted widespread attention from netizens and consumers, cheering for the Olympic Games and cheering for Olympic cabinets!

The 13th China International Kitchen and Bathroom Facilities Exhibition opened grandly in May. Arnold Cabinet's creative introduction of "living sculpture" has become a highlight of this exhibition. With the product's intellectual design and elegant and fashionable connotation, it has won the recognition of many associations, experts, media and customers. The 08 series "Xiangxue" was awarded by China Architecture The Decoration Association and other units unanimously recommended it as "Expert Recommended Products"

In July, the company independently designed and developed "Alpine" tempered explosion-proof glass, "Prague" door panels, and "Alsace" door panels. 4 model appearances, including the "Alsace" base cabinet antique grid door panels, obtained four national design patents for overall cabinets, adding another firewall to brand protection.

In August, Piano cabinets were approved. Recognized as a "well-known trademark in China", it lays a solid foundation for better serving consumers and building an internationally renowned brand.

The 10th (Guangzhou) International Architectural Decoration Expo came to an end at the Pazhou Complex on the 9th. Piano cabinets performed the "Promise of Love" through a series of creative marketing activities such as "sound", "color" and "taste" during the exhibition, becoming the beautiful scenery of this exhibition and interpreting the brand legend of the Construction Expo

In September, "Xiangxue" caused a sensation in the industry, ushering in a new era of printing paint in the industry, and leading the trend of printing paint in the industry. Some media even defined 2008, the year when "Xiangxue" was born, as the "Year of Xiangxue in the Cabinet Industry"

The financial tsunami intensified in November. Under the guidance of the general policy of "There is no winter market, only winter thinking", the company launched another marketing training, and all employees carried out systematic learning from theory to practical operation and Field expansion training provides the terminal with "Marine Corps"-style marketing all-rounders to create more value for franchisees and consumers across the country! In March 2009, Piano Cabinets (China) Strategic Development Annual Conference "Stay together through thick and thin, and create success!" Harvest" was held grandly at Zhongshan Shangri-La Hotel. More than 500 franchisees from all over the country gathered together to brainstorm and discuss plans for a good harvest in 2009!

In April, Piano was awarded the vice-president unit of the Cabinet Professional Committee of the Furniture and Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce.

At the 14th China International Kitchen and Bathroom Facilities Exhibition in May, Piano cabinets participated in the exhibition with 09 new products, which perfectly complemented the live body painting art portraits and outdone the others, continuing to lead the way. Kitchen cabinets became fashionable in 2009.

In June, China's "Husband's Day" 1-hour kitchen experience initiative conference for men and the launching ceremony of the "Piano" Cup Chinese husband's dish selection event kicked off at the China Mayor's Building in Guangzhou, Piano cabinets In conjunction with Sohu.com, Sina.com, SouFun.com and many other media, they issued an initiative to the society: On August 8, men were called on to go to the kitchen for one hour to make "husband dishes" for their families, so as to build a harmonious and happy home.

In June, Piano cabinets were jointly recommended by the China Real Estate Association and Sina Leju as the "recommended cabinet brand for real estate fine decoration projects in China", adding another high-value brand honor to Piano project bidding. .

In July, Piano Xiangxue printed paint and door panels, British family, Aegean, Violet and other door panels and door types were awarded 9 national design patents, becoming the well-deserved "patent champion" in the cabinet industry;

At the 11th China International Architectural Decoration Expo in July, Piano’s exhibition area occupied the right time, location, and people. The “five highlights” on site included elegance, fashion, and romance, attracting a large number of participants and The media's attention continues to lead the industry in 2009.

In August, Piano cabinets officially obtained the China Environmental Labeling Product Certification issued by the Environmental Certification Center of the State Environmental Protection Administration, leading the industry's green civilization with "double excellence standards" in terms of product quality and environmental behavior.

The "Husband's Day" grand prize in August has been settled. Piano Cabinets' "Husband's Day" has become popular across the country, triggering millions of netizens to shout and receive great attention from the national media and netizens. and recognition, with a total of over one million visitors.

In October, China’s first family life comedy "Arnold Masochist" created by Piano will be launched in full costume, "The Cooking Man", "Daddy", "Stingy" "Chapter" and "Chapter of Being Influenced" closely follow the living conditions of the post-70s generation, and use a relaxed, humorous and witty approach to trigger heated discussions on the Internet during the post-Husband's Day period. In order to alleviate and eliminate social problems such as "family crisis" and "emotional crisis", Provides new reference.

In October, Piano Cabinets took the lead in launching a new modern home kitchen standard, using high requirements of good look, green, and good quality to ensure the excellence and continuous improvement of the overall cabinets. , leading Chinese kitchens into the "3G era".

In November, the Cabinet Professional Committee of the Furniture and Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce officially awarded Piano Cabinets "Double Ten Demonstration Brands", "Original Design Demonstration Brand", and "2009 China Cabinet Industry Technology Technology Gold Award".

In December, China Brand Cabinet Network officially awarded the "Top Ten Most Favorite Cabinet Brands by Consumers in 2009". In January, at the third "China's Top 100 Kitchen and Bathroom Enterprises" award ceremony, the China Building Decoration Association officially Piano was awarded the title of "Top Ten of China's Top 100 Kitchen and Bathroom Cabinet Leaders in 2009".

In March, Yiju, Sina and China Real Estate Information Group jointly recommended Piano as "the most recommended home furnishing brand in 2010".

In March, the Piano 2010 Strategic Development Annual Conference was grandly opened at the Jinghua Century Hotel in Zhongshan City. At the meeting, the three-year development strategy "Take-off Plan" - "Spring Plowing, Summer Cropping, Autumn Harvest" was officially released, which sounded the clarion call to march into a professional cabinet brand and an international company, and then achieve full-scale brand expansion.

In March, it was certified by the CQC China Quality Certification Center that the quality management system established by Piano complies with the ISO9001:2008 GB/T19001-2008 standard. The system operates effectively and was approved to pass the certification. It became one of the first batch of companies to pass ISO9001 : Enterprise certified in the 2008 version.

In May, Piano Cabinets was awarded the "Preferred Brand for Building Materials Purchasing among China's Top 500 Real Estate Companies".

In May, planned by the German Schuler Company, the expansion of the Piano cabinet production plant was successfully completed. Automatic production lines such as imported German original fully automatic linear edge banding machines and fully automatic linear double-end edge banding machines were added. Effectively improve production capacity and quality, with annual production capacity exceeding 100,000 sets.

The 15th China International Kitchen and Bathroom Facilities Exhibition opened grandly in May, coinciding with China’s centenary dream of the World Expo. The company made full efforts in terms of brand, display, marketing, policy, etc., "Innovation·Innovationism" "The charm bloomed at the Shanghai Kitchen and Bathroom Exhibition, achieving new breakthroughs in four major fields.

In May, Piano combined with the popular "Du Lala's Promotion" launched "In one sentence, send Du "Lala Appreciated Cabinets" became popular on terminals, and with the combination of online and offline lottery draws and keyword binding, a hot-selling storm swept across the country in an instant! Its unique and innovative marketing model is praised by the industry.

At the 12th (Guangzhou) International Architectural Decoration Expo in July, the company's boldness, grand presence, and meticulous creative marketing enabled Piano's brand proposition to be perfectly interpreted. In terms of shape, color, taste, and movement, it created a magnificent sensory feast for the event.

In July, the second Husband’s Day jointly launched by Piano, Tencent, Sina, Sohu, SouFun and other media became the biggest highlight of off-season sales in the kitchen cabinet industry. Under the preparatory stage of online hot discussions, video marketing, and hot topic discussions, we jointly launched "A Day in the Life of a Chinese" with Tencent, triggering "network fusion" and greatly expanding the brand's popularity and reputation.

On August 22, the "China News" column of the four Chinese international channels of CCTV carried out key news reports on Piano Cabinet's Husband's Day on August 8, fully affirming the social significance of this event. Recommend "Chinese Husband's Day" to the world and send out a call to love family to the world.

In August 2010, the 2nd China Real Estate Engineering Procurement Innovation Conference concluded successfully at the Beijing International Hotel. Piano Cabinets won the "2010 China Real Estate Project Procurement "Golden Partner" Award and became a "5E Supplier" for China's real estate projects, setting an example for real estate development companies to effectively promote the "Sunshine Procurement" strategic cooperation. This award is also the current China The highest honor in the field of real estate engineering procurement

Zhongshan City’s first “Top 100 Employers” award ceremony in September 2010 was successfully concluded at the Municipal Culture and Art Center. The company’s President Ma and Chuanglijia Wei won ***. It is reported that the large scale, large number of people and high style of this selection are the first in the province and even the country.

The fourth "China's Top 100 Kitchen and Bathroom Enterprises" awards will be held in October. The ceremony was held grandly in Beijing. Piano Cabinets once again won the title of "Top 10 of China's Top 100 Kitchen and Bathroom Cabinet Enterprises in 2010". The consecutive honors also witnessed the strong strength and unique charm of Piano Cabinets as a leading brand.

In October, the China Real Estate Engineering Procurement Alliance officially awarded Zhongshan Xinshanchuan Industrial Co., Ltd. (Piano Cabinets) the "China Real Estate Engineering Procurement Alliance" vice-chairman unit, and Mr. Ma was awarded the vice-chairman seat of the alliance for a better future. Take corporate responsibility and set an example by standardizing industry operations and product design.

In November, the "2010 China Cabinet Industry Annual Conference" hosted by the Cabinet Committee of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce was held in Changsha. It was held grandly. Piano cabinets won the 2010 Top Ten Brands for "Quality and Integrity" System Construction in China's Cabinet Industry, the 2010 Low-Carbon Environmental Protection Demonstration Brand in China's Cabinet Industry, and the 2010 China Cabinet Industry Design Gold Award, showing the unique style of China's leading cabinet. In February, Piano's "Join Zhongshan, First Plan for China" strategic development annual conference was successfully concluded. At the conference, a new positioning and high-end image were released, and in response to the more complex market environment and competition situation, the six traditional marketing models were implemented. A big change, and we are determined to build Piano into the industry's first "scientific and artistic kitchen" brand

In March, Piano released a new visual identity image management manual (VIS), and will successively adopt a series of products. The action conveys the core values ??of "science" and "art" of the Piano brand to consumers. Through the brand proposition of "feeling in the heart, kitchen in the heart", it brings consumers a modern and high-quality kitchen experience and creates more brand value.

In March, Piano was awarded the famous trademark of Guangdong Province. The company will take this opportunity to shoulder more responsibilities, continue to expand the brand's popularity and reputation, and provide consumers with more. value-added services.

On February 9, Piano's 2012 Strategic Development Annual Conference and 10th Anniversary Celebration concluded successfully at the Sunway Golden Diamond Hotel in Zhongshan. The meeting focused on the special film "Piano's Ten Years of Development" tailor-made for Piano's tenth anniversary, which comprehensively summarized the glory of the past ten years and made an overall plan for future development.

On February 13, good news came from the Guangdong Provincial Famous Brand Product Evaluation Center. With its super brand strength, Piano cabinets were evaluated and confirmed by experts at all levels. As a representative of the leading cabinet brand, Piano won the The award of "Guangdong Famous Brand Product" once again proves Piano's own strong strength and absolute influence in the cabinet industry.

In March 2012, Piano appeared at the Milan International Exhibition as the only invited brand in the domestic instant heating industry, opening a new era for Piano electrical appliances to enter the international market.

On March 15, Piano, as a leading brand in the cabinet industry with 10 years of quality and integrity, has been consistently praised and recognized by industry authoritative experts and consumers. It has lived up to expectations, stood out among many brands, and won the "National Quality Integrity Commitment Outstanding Demonstration Enterprise" issued by the China Association for Quality Inspection under the supervision of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. On the occasion of "March 15", being able to receive this honor from the association is the association's high recognition of Piano's contributions in the fields of health and quality over the past 10 years.

May 23 The four-day 17th China International Kitchen and Bathroom Facilities Exhibition concluded successfully on May 26 at the Shanghai New International Expo Center. Piano cabinets, one of the top 100 kitchen and bathroom cabinet companies in China, participated in the exhibition with simple, warm and fashionable new products "Chu Yun" and "Bruce", which complemented the on-site human body sculpture art and modern dance, perfectly combining classics and trends. The combination has once again become a hot topic at the Shanghai Kitchen and Bathroom Exhibition and continues to lead the fashion of kitchen cabinets in 2012.

In June, the Piano smart system project was officially introduced, and the flowers of Piano wisdom bloomed with moving colors everywhere. In July, at the Guangzhou Construction Expo, Piano made a grand appearance with its trendy new products "Aurora" and "Athena", making a grand appearance and making the strongest sound at this year's Construction Expo!

The December Champions League Beijing Station’s group buying event with tens of thousands of people concluded gloriously at the National Convention Center on December 15. Piano cabinets successfully received 720 orders that day, which not only refreshed the number of orders signed in Piano’s history, but also created a new cabinet A new record for single-game signings in the industry.