Why did IHG decide to enter the overseas chain market?

Intercontinental Hotels Group recently announced that it will launch a series of measures in overseas markets to create a home-away experience for China tourists through tailor-made exclusive service plans. The services covered by the plan include Mandarin-speaking front desk staff, Chinese breakfast, traditional China tea in the room and Chinese TV channels, UnionPay settlement and tax refund information. At present, a considerable number of hotels in the Asia-Pacific region have joined the program; By the end of 20 14, the plan will be extended to nearly 100 overseas hotels, further covering Europe and America.

This series of exclusive services begins with entering the hotel lobby. The front desk staff will greet with a smile and Mandarin, and help the guests check in in Chinese. At the same time, there is also a welcome package, which wraps the hotel's sincere greetings to the guests. There are welcome letters and hotel guides, all in Chinese. There are China tea bags and China TV station in the guest room for guests to watch. Guests can also enjoy traditional Chinese breakfasts such as soybean milk and steamed buns, and various Chinese dishes in the all-day restaurant, and Chinese tableware is also provided. The check-out process is also very smooth. The front desk staff can serve China guests in Chinese, and can use UnionPay cards to settle all payments. If the guests need it, the hotel will also provide them with local tax refund policies and handling methods.

InterContinental Hotels Group will cover its brands such as Intercontinental Hotels and Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn and Resorts. The Annual Report on the Development of Outbound Tourism in China (20 14) shows that China has become "the world's largest outbound tourism source market" and "the largest outbound tourism consumer country". The report also pointed out that Thailand, Singapore, Australia, South Korea and other places are among the best in the list of outbound tourist destinations, which are very popular with China tourists. The first batch of hotels of InterContinental Hotels Group to promote the exclusive plan for China tourists are concentrated in the Asia-Pacific region, focusing on the needs of China tourists in this region, and striving to make China guests enjoy a comfortable, convenient and intimate accommodation experience through the rich brand portfolio and high-level hotel services in the Asia-Pacific region.