How to maintain the hotel brand?

First of all, we must understand what a brand is. Brand is an intangible asset, which can bring a premium to the owner and generate added value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers. To define the brand of a hotel, consumers define it through public opinion and personal experience, and can extend the brand through publicity. At the same time, employees must be clear about the personality characteristics of the hotel, understand the basic content characteristics of the hotel, and know how to convey it to the guests after the service. What brand lasts the longest? In fact, there is no brand that lasts the longest, unless the enterprise with the brand keeps its trump card at all times. Brand building needs continuous publicity, including public publicity. Public publicity is not just the indiscriminate bombing of advertisements, nor is it wishful thinking to flaunt one's "best", but to let customers have a more comprehensive and profound understanding of the brand over time. Some people say that the correct brand promotion should be a grassland phenomenon. No one pays attention to the growth of grass. When you find it, it is often a vast grassland. It can be seen that brand maintenance is a long-term work from the beginning of brand birth, with a long way to go. Hotel employees are highly mobile, and retaining the elite is also the guarantee of the brand. Old employees provide comfortable services to familiar consumers, and consumers are happy. After all, hotels sell services.