Help management case analysis! !

(1) Select the type of case

A case is also called an individual case or instance, which refers to an objective existence described using certain audio-visual media, such as text, audio recording, video, etc. Real situation. As a research tool, it has long been widely used in technical research work in social sciences. People often classify cases into two categories: description and evaluation type and analysis and decision-making type. A descriptive evaluative case describes the entire process of solving some management problem, including its practical consequences. The analysis task left to students is only to conduct post-facto analysis and evaluation of the practices in order to gain certain experience and lessons from them. The analysis and decision-making case only introduces a certain problem to be solved, and it is up to the students to analyze it and propose countermeasures. Obviously, analyzing decision-making cases is better than describing and evaluating cases in terms of cultivating students' ability to analyze and solve problems.

(2) Purpose of case teaching

The main purpose of case teaching is to cultivate students' ability to work independently. This work ability has a broad connotation and summarizes all the main abilities that students will need in their future management careers, including:

1. Cultivate students’ self-study abilities (quick reading, note-taking, grasping key points, and making lists) Question outline, information search, deduction and induction, calculation, etc.);

2. Cultivate students' problem-solving abilities (find and grasp problems, prioritize, reasons, and formulate various targeted solutions Problem solutions, trade-offs and choices, summary and evaluation, etc.);

3. Cultivate students’ interpersonal communication skills (written and oral expression, debate and listening, group organization and management, etc.) and other aspects.

(3) Main links of case analysis

1. Reading the case and personal analysis;

2. Group discussion to form *** knowledge;

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3. Speak in class and discuss with the whole class;

4. Summarize, internalize and improve.

(4) Requirements for case analysis

1. It is necessary to make a profound and meaningful analysis of the case designated for collective discussion, including finding out what the case describes. Identify the problems and opportunities that exist in the situation, identify the causes of the problems and the priority relationship between the problems,

formulate various targeted alternative action plans, and put forward their respective supporting arguments, After weighing and comparing, make a choice and make a final decision as a suggestion for collective discussion;

2. Express your analysis in a strict logical, clear and organized oral manner;

3. Keep learning records during case study;

4. Opinions and requirements on writing written analysis reports of cases.

(5) Assessment of case analysis

1. The specific assessment standards require answering the main points of the basic theories used in analyzing the case, and conducting appropriate analysis based on the specific circumstances provided by the case. Explain and illustrate. At the same time, attention should also be paid to the adequacy, logic and completeness of the analysis process.

2. Assessment method

(1) Arranged by the responsible teacher of this course, group discussions, class speeches, or written reports will be submitted, which will be recorded in the usual grades;

(2) Complete the case analysis questions in the homework, and the results will be recorded in the formative assessment;

(3) Complete the case analysis questions in the final exam, and the results will be recorded in the final assessment.