Brief introduction of Chinese and foreign hotel contents

Chinese and Foreign Hotels is the magazine with the largest circulation and the widest coverage among the industry media in China. Compared with the media in the industry, it is bilingual in Chinese and English, and the printed pictures are of high quality, which is suitable for customers of star-rated hotels (especially those with more than three stars) to read and appreciate by high-level consumers.

At present, the media in other industries in China are mostly in the form of Chinese and bimonthly, which can't meet the current market demand in information. Especially for the managers of business centers, executive floors, four-and five-star hotels.

The content constitutes a large proportion of tourism resources investment management and consumers. In addition to the above places, it is also suitable for golf courses, leisure and entertainment and resource-based tourist attractions; The involvement of large enterprises, groups, consortia, high-grade commercial property market and other reader fields is beyond the reach of other media.

It is difficult for pure Chinese media (especially hotels and tourism) to enter high-end hotels in Hong Kong, Macao and Taiwan (hotel tourism management is mostly for foreigners), and it is even more difficult to enter other countries. The overseas market of hotels at home and abroad, led by Hong Kong, has spread to Singapore, Malaysia, Australia, Italy, Britain, Austria, the United States, South Korea, Japan, France and other tourism associations and hotel management institutions, and has formed its own network.

The market positioning of hotels at home and abroad determines that readers have strong consumption ability for fashion products. Frequent exhibitions and trade fairs are unique business strategies for Chinese and foreign hotels to go to the market to attract customers' consumption and gain trust. The hotel tourism exhibitions that I have participated in since its establishment are unique and incomparable to any similar media in the same industry. Such as Hong Kong, Berlin, Shanghai, Beijing, Guangzhou, Dalian, Kunming, Xiamen, Zhengzhou, Ningbo and other hotel tourism fairs, as well as related food, architecture, Internet and other exhibitions in large and medium-sized cities and regions, have participated in international and domestic large-scale exhibitions for more than 100 times since June 1998, and are the most market-oriented commercial media with the largest number of participants in China. He has participated in Hong Kong International Tourism Exhibition (ITE HK), Asia International Tourism Exhibition (ITA HK) and Guangzhou International Tourism Fair for many times. During this period, Britain, France and other countries rushed to discuss cooperation matters such as agency.