"Jiucaiping Line" launched a special channel for hotel group purchase in Ctrip.com.

On May 3rd, Ctrip.com, the largest hotel reservation website in China, announced that it had officially launched a special channel for hotel group purchase, and entered the market of hotel special products. Relying on the advantage of the largest number of cooperative hotels in China, Ctrip Hotel Group Buying Channel has been trying to build the largest hotel group buying platform in China since its launch, with the largest number of hotels participating in group buying, reaching 100 every day. At the same time, Ctrip Hotel Group 2.0 has more products than ordinary hotels to meet the different needs of guests. Hotel Group Buying 2.0: More products. After Ctrip's special channel for group purchase was launched, Ctrip fully relied on the advantage of the largest number of cooperative hotels in China to launch a hundred-group hotel war. Every day, 100 hotels participate in group buying, covering dozens of cities across the country, with rich choices. Shi Yu, head of Ctrip Hotel Group Purchase, said. Com, revealing that Ctrip's special channel for hotel group purchase provides hotel group purchase 2.0 services and tourism products, both ordinary group purchase products and Ctrip's original group purchase services. You can make a reservation immediately after the group purchase is successful. Ctrip will meet the demand of price-sensitive leisure guests for characteristic hotel products through the combination of different products. Shi Yuzhu said that the instant group is suitable for those guests who want to stay in low-cost hotels and have flexible time requirements; Book immediately for the guests who want to stay in the hotel at a low price and confirm the check-in date. Compared with ota reservation, guests also give up some rights when choosing these hotel specials, such as room confirmation and flexible change of visa. For hotels, appropriate participation in group buying can play a certain role in promoting hotels in the off-season or in the new period, and help hotels improve their occupancy rate. In addition, the original Ota booking and hotel direct sales can comprehensively improve revenue management. Shi Yuzhu also said that hotel group purchase and other combined products will help Ctrip to expand the leisure hotel market, attract leisure guests and increase Ctrip's hotel booking income. Still optimistic about the prospect of ota booking. As the largest hotel booking website in China, Ctrip has entered the hotel group buying market, which shows that Ctrip agrees with the supplementary role of hotel group buying in ota (online travel agency) booking. Hotel group buying is a new market segment, which not only meets the potential needs of some price-sensitive guests, but also expands the popularity and sales of hotels in a short time. "For consumers and hotels, this is a win-win choice," said Shi Yuzhu, group buying director of Ctrip.com Hotels Group. But in the long run, it is difficult for hotel group buying to become the mainstream of online travel market, and it is only a supplement to Ota booking. A series of problems remain to be solved, such as how to continue the hotel group purchase price in the future, how to guarantee the service and how to improve the platform. Shi Yuzhu said that Ctrip is still optimistic about Ota booking, and it will remain the mainstream of online travel. For business guests and most leisure guests, ota has a wide choice of hotels, convenient and reliable booking, and flexible changes, which can fully meet their needs.