Traditional Culture Encyclopedia - Hotel franchise - What is mystery customer inspection?
What is mystery customer inspection?
Mystery customer inspection is a business inspection and evaluation technology, which is often called "secret shopping" or "secret personnel unannounced visits". This technology evaluates the service quality and employee performance of a store or service organization by sending mysterious customers. Like ordinary consumers, these mysterious customers will carefully record their own consumption experience or service experience without arousing employees' suspicion, so as to determine the performance of the business in terms of service, sales, quality and environment. Mysterious passenger inspection is widely used in retail, catering, tourism, hotels, medical care, finance and other industries to help enterprises improve service quality and promote business development.
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